{"id":5105,"date":"2018-12-26T01:26:19","date_gmt":"2018-12-26T05:26:19","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5105"},"modified":"2018-12-21T16:27:47","modified_gmt":"2018-12-21T20:27:47","slug":"remarketing-for-search-explained","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/12\/26\/remarketing-for-search-explained\/","title":{"rendered":"Remarketing for Search Explained"},"content":{"rendered":"
\"Targeted<\/a>
Targeted advertising by Google Ads RLSA<\/figcaption><\/figure>\n

Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) \u2013 you may not be able to.<\/p>\n

Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads.<\/p>\n

I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA.<\/p>\n

RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies.<\/p>\n

Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs.<\/p>\n

Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan.<\/p>\n

For more information on our services for Google Ads advertisers please visit our website at\u00a0www.mccordweb.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) \u2013 you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads. I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA. RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies. Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs. Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan. For more information on our services for Google Ads advertisers please visit our website at\u00a0www.mccordweb.com.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488,581,548,577,582,588],"tags":[578,445,610],"class_list":["post-5105","post","type-post","status-publish","format-standard","hentry","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-google-ads","category-google-ads-consultant","category-google-ads-services","tag-google-ads","tag-google-adwords","tag-remarketing"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=5105"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5105\/revisions"}],"predecessor-version":[{"id":5106,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5105\/revisions\/5106"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=5105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=5105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=5105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}