{"id":5105,"date":"2018-12-26T01:26:19","date_gmt":"2018-12-26T05:26:19","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5105"},"modified":"2018-12-21T16:27:47","modified_gmt":"2018-12-21T20:27:47","slug":"remarketing-for-search-explained","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2018\/12\/26\/remarketing-for-search-explained\/","title":{"rendered":"Remarketing for Search Explained"},"content":{"rendered":"<figure id=\"attachment_4954\" aria-describedby=\"caption-attachment-4954\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4954\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" alt=\"Targeted advertising by Google Ads RLSA\" width=\"300\" height=\"195\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-200x130.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-768x499.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4954\" class=\"wp-caption-text\">Targeted advertising by Google Ads RLSA<\/figcaption><\/figure>\n<p>Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) \u2013 you may not be able to.<\/p>\n<p>Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads.<\/p>\n<p>I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA.<\/p>\n<p>RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies.<\/p>\n<p>Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs.<\/p>\n<p>Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan.<\/p>\n<p>For more information on our services for Google Ads advertisers please visit our website at\u00a0<a href=\"http:\/\/www.mccordweb.com\/\">www.mccordweb.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) \u2013 you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads. I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA. RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies. Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs. Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan. For more information on our services for Google Ads advertisers please visit our website at\u00a0www.mccordweb.com.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488,581,548,577,582,588],"tags":[578,445,610],"class_list":["post-5105","post","type-post","status-publish","format-standard","hentry","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-google-ads","category-google-ads-consultant","category-google-ads-services","tag-google-ads","tag-google-adwords","tag-remarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing for Search Explained | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/12\/26\/remarketing-for-search-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing for Search Explained | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) \u2013 you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads. I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA. RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies. Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs. Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan. For more information on our services for Google Ads advertisers please visit our website at\u00a0www.mccordweb.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2018\/12\/26\/remarketing-for-search-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-26T05:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_31035279_m-2015-300x195.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" 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