{"id":5116,"date":"2019-01-07T01:37:51","date_gmt":"2019-01-07T05:37:51","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5116"},"modified":"2019-01-03T16:49:52","modified_gmt":"2019-01-03T20:49:52","slug":"when-to-advertise-on-facebook","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/01\/07\/when-to-advertise-on-facebook\/","title":{"rendered":"When to Advertise on Facebook"},"content":{"rendered":"<figure id=\"attachment_5022\" aria-describedby=\"caption-attachment-5022\" style=\"width: 146px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5022\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674-146x300.jpg\" alt=\"Nancy C. McCord, Owner of McCord Web Services LLC\" width=\"146\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674-146x300.jpg 146w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674-98x200.jpg 98w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674-768x1575.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674-499x1024.jpg 499w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/08\/20180823_171033-e1535654584674.jpg 1592w\" sizes=\"auto, (max-width: 146px) 100vw, 146px\" \/><\/a><figcaption id=\"caption-attachment-5022\" class=\"wp-caption-text\">Nancy C. McCord, Owner of McCord Web Services LLC<\/figcaption><\/figure>\n<p>Here are my tips as to when you may want to <a href=\"http:\/\/www.mccordweb.com\/index.php\">consider advertising your business and services on Facebook<\/a>.<\/p>\n<p>One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.<\/p>\n<p>Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20&#8217;s and 30&#8217;s consider Instagram instead of Facebook.<\/p>\n<p>I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.<\/p>\n<p>One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.\u00a0 You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.<\/p>\n<p>Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.<\/p>\n<p>If you need help on strategies or <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">evaluation of Google Ads as an option<\/a>, make sure to visit our website for more information and pricing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are my tips as to when you may want to consider advertising your business and services on Facebook. One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match. Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20&#8217;s and 30&#8217;s consider Instagram instead of Facebook. I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out. One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.\u00a0 You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments. Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light. If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[449,247],"class_list":["post-5116","post","type-post","status-publish","format-standard","hentry","category-facebook","tag-facebook","tag-ppc-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When to Advertise on Facebook | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/01\/07\/when-to-advertise-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to Advertise on Facebook | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Here are my tips as to when you may want to consider advertising your business and services on Facebook. One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match. Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20&#8217;s and 30&#8217;s consider Instagram instead of Facebook. I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out. One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.\u00a0 You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments. 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