{"id":5132,"date":"2019-01-30T01:32:25","date_gmt":"2019-01-30T05:32:25","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5132"},"modified":"2019-01-23T17:34:50","modified_gmt":"2019-01-23T21:34:50","slug":"is-search-engine-optimization-for-you","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/01\/30\/is-search-engine-optimization-for-you\/","title":{"rendered":"Is Search Engine Optimization for You?"},"content":{"rendered":"<figure id=\"attachment_4762\" aria-describedby=\"caption-attachment-4762\" style=\"width: 297px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4762\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-297x300.jpg\" alt=\"Nancy McCord a Google Partner and Bing Partner\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-297x300.jpg 297w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-198x200.jpg 198w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-768x776.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-1014x1024.jpg 1014w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200.jpg 1200w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/a><figcaption id=\"caption-attachment-4762\" class=\"wp-caption-text\">Nancy McCord a Google Partner and Bing Partner<\/figcaption><\/figure>\n<p>Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.<\/p>\n<p><strong>When not to do search engine optimization:<\/strong><\/p>\n<ol>\n<li>If your site is created in a template and the site layout becomes broken when new content is added.<\/li>\n<li>Your site looks funny in browsers other than Chrome and Firefox.<\/li>\n<li>You have a site designed using Flash or tables for your layout.<\/li>\n<li>Your website looks dated or non-professional.<\/li>\n<\/ol>\n<p>As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time. When not to do search engine optimization: If your site is created in a template and the site layout becomes broken when new content is added. Your site looks funny in browsers other than Chrome and Firefox. You have a site designed using Flash or tables for your layout. Your website looks dated or non-professional. As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[490,49,502,499],"tags":[435,271],"class_list":["post-5132","post","type-post","status-publish","format-standard","hentry","category-just-nancy","category-web-visibility","category-webmaster-services","category-wordpress-websites","tag-web-design","tag-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Search Engine Optimization for You? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/01\/30\/is-search-engine-optimization-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Search Engine Optimization for You? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time. When not to do search engine optimization: If your site is created in a template and the site layout becomes broken when new content is added. Your site looks funny in browsers other than Chrome and Firefox. You have a site designed using Flash or tables for your layout. Your website looks dated or non-professional. As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/01\/30\/is-search-engine-optimization-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-30T05:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2017\/09\/Nancy-McCord-2017-1200-297x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Is Search Engine Optimization for You?\",\"datePublished\":\"2019-01-30T05:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/\"},\"wordCount\":163,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Nancy-McCord-2017-1200-297x300.jpg\",\"keywords\":[\"Web Design\",\"Website Design\"],\"articleSection\":[\"\\\"Just Nancy\\\"\",\"Web Visibility\",\"Webmaster Services\",\"WordPress Websites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/01\\\/30\\\/is-search-engine-optimization-for-you\\\/\",\"name\":\"Is Search Engine Optimization for You? 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