{"id":5143,"date":"2019-02-06T01:53:38","date_gmt":"2019-02-06T05:53:38","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5143"},"modified":"2019-02-01T15:13:39","modified_gmt":"2019-02-01T19:13:39","slug":"how-we-bill-for-google-ads-services","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/06\/how-we-bill-for-google-ads-services\/","title":{"rendered":"How We Bill for Google Ads Services"},"content":{"rendered":"<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"We Are a Google Partner Specializing in Search Marketing.\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">We Are a Google Partner Specializing in Search Marketing.<\/figcaption><\/figure>\n<p>In my industry &#8211; professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.<\/p>\n<p>If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.<\/p>\n<p>The typical account manager will bill $450 for the month for their management fee.<\/p>\n<p>We operate differently &#8211; we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. <strong>That is more than a <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">42% lower fee than what is charged by the typical agency or manager<\/a>.<\/strong><\/p>\n<p>We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.<\/p>\n<p>In our case, a lower price does not mean less quality or less skill &#8211; it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.<\/p>\n<p>You can view all our pricing online at\u00a0<a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my industry &#8211; professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks. The typical account manager will bill $450 for the month for their management fee. We operate differently &#8211; we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager. We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls. In our case, a lower price does not mean less quality or less skill &#8211; it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead. You can view all our pricing online at\u00a0http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492,35,577,582,614,588,202],"tags":[598,617,584],"class_list":["post-5143","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","category-google","category-google-ads","category-google-ads-consultant","category-google-ads-manager","category-google-ads-services","category-google-adwords","tag-google-ads-account-management","tag-google-ads-account-manager","tag-google-ads-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Bill for Google Ads Services | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/06\/how-we-bill-for-google-ads-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Bill for Google Ads Services | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"In my industry &#8211; professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks. The typical account manager will bill $450 for the month for their management fee. We operate differently &#8211; we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager. We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls. In our case, a lower price does not mean less quality or less skill &#8211; it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead. You can view all our pricing online at\u00a0http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/06\/how-we-bill-for-google-ads-services\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-06T05:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/06\\\/how-we-bill-for-google-ads-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/06\\\/how-we-bill-for-google-ads-services\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"How We Bill for Google Ads 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