{"id":5150,"date":"2019-04-01T03:56:43","date_gmt":"2019-04-01T07:56:43","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5150"},"modified":"2019-03-28T08:11:54","modified_gmt":"2019-03-28T12:11:54","slug":"how-we-bill-for-adwords-services","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/01\/how-we-bill-for-adwords-services\/","title":{"rendered":"How We Bill For AdWords Services"},"content":{"rendered":"<figure id=\"attachment_4948\" aria-describedby=\"caption-attachment-4948\" style=\"width: 294px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4948\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s-294x300.jpg\" alt=\"How We Bill For AdWords Services\" width=\"294\" height=\"300\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s-294x300.jpg 294w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s-196x200.jpg 196w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s.jpg 700w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><\/a><figcaption id=\"caption-attachment-4948\" class=\"wp-caption-text\">How We Bill For AdWords Services<\/figcaption><\/figure>\n<p>In my industry \u2013 professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.<\/p>\n<p>If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.<\/p>\n<p>The typical account manager will bill $450 for the month for their management fee.<\/p>\n<p>We operate differently \u2013 we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service.\u00a0<strong>That is more than a\u00a0<a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">42% lower fee than what is charged by the typical agency or manager<\/a>.<\/strong><\/p>\n<p>We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.<\/p>\n<p>In our case, a lower price does not mean less quality or less skill \u2013 it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.<\/p>\n<p>You can view all our pricing online at\u00a0<a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my industry \u2013 professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks. The typical account manager will bill $450 for the month for their management fee. We operate differently \u2013 we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service.\u00a0That is more than a\u00a042% lower fee than what is charged by the typical agency or manager. We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls. In our case, a lower price does not mean less quality or less skill \u2013 it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead. You can view all our pricing online at\u00a0http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,492,357],"tags":[489,556,508],"class_list":["post-5150","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-services","category-news-trends","tag-adwords-account-management","tag-adwords-account-management-services","tag-adwords-by-the-hour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Bill For AdWords Services | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/01\/how-we-bill-for-adwords-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Bill For AdWords Services | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"In my industry \u2013 professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks. The typical account manager will bill $450 for the month for their management fee. We operate differently \u2013 we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service.\u00a0That is more than a\u00a042% lower fee than what is charged by the typical agency or manager. We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls. In our case, a lower price does not mean less quality or less skill \u2013 it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead. You can view all our pricing online at\u00a0http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/01\/how-we-bill-for-adwords-services\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T07:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s-294x300.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/04\\\/01\\\/how-we-bill-for-adwords-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/04\\\/01\\\/how-we-bill-for-adwords-services\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"How We Bill For AdWords 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