{"id":5162,"date":"2019-03-27T03:20:25","date_gmt":"2019-03-27T07:20:25","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5162"},"modified":"2019-03-22T16:02:04","modified_gmt":"2019-03-22T20:02:04","slug":"yes-you-are-in-an-auction-in-google-ads-2","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/03\/27\/yes-you-are-in-an-auction-in-google-ads-2\/","title":{"rendered":"Yes You Are in An Auction in Google Ads"},"content":{"rendered":"<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"Yes You Are in An Auction in Google Ads\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">Yes You Are in An Auction in Google Ads<\/figcaption><\/figure>\n<p>I\u2019ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google\u2019s own help information on Google Ads they themselves use the \u201cAuction\u201d term.<\/p>\n<p>I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s\u2019s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.<\/p>\n<p>Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google\u2019s own help information on Google Ads they themselves use the \u201cAuction\u201d term. I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s\u2019s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position. Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492],"tags":[489,583,569,431],"class_list":["post-5162","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","tag-adwords-account-management","tag-adwords-consultant","tag-adwords-expert","tag-google-adwords-account-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yes You Are in An Auction in Google Ads | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/03\/27\/yes-you-are-in-an-auction-in-google-ads-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes You Are in An Auction in Google Ads | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google\u2019s own help information on Google Ads they themselves use the \u201cAuction\u201d term. I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s\u2019s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position. Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/03\/27\/yes-you-are-in-an-auction-in-google-ads-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-27T07:20:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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