{"id":5177,"date":"2019-02-25T01:15:02","date_gmt":"2019-02-25T05:15:02","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5177"},"modified":"2019-02-22T21:25:05","modified_gmt":"2019-02-23T01:25:05","slug":"should-you-still-be-using-dynamic-keyword-insertion-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/25\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\/","title":{"rendered":"Should You Still be Using Dynamic Keyword Insertion in Google Ads?"},"content":{"rendered":"<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"McCord Web Services is a Google Partner and a Certified Google Ads Professional\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">McCord Web Services is a Google Partner and a Certified Google Ads Professional<\/figcaption><\/figure>\n<p>My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message.<\/p>\n<p>It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized.<\/p>\n<p>However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you&#8217;ve lost control over the message you want to put out to generate clicks.<\/p>\n<p>Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless.<\/p>\n<p>As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense.<\/p>\n<p>If you need help from the <a href=\"http:\/\/www.mccordweb.com\/\">professionals who really know Google Ads<\/a>, I invite you to visit our website to learn more about our Google Partner credentials and our management program.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized. However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you&#8217;ve lost control over the message you want to put out to generate clicks. Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless. As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense. If you need help from the professionals who really know Google Ads, I invite you to visit our website to learn more about our Google Partner credentials and our management program. &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,582,614,202],"tags":[578,598],"class_list":["post-5177","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-google-ads-consultant","category-google-ads-manager","category-google-adwords","tag-google-ads","tag-google-ads-account-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Still be Using Dynamic Keyword Insertion in Google Ads? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/25\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Still be Using Dynamic Keyword Insertion in Google Ads? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized. However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you&#8217;ve lost control over the message you want to put out to generate clicks. Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless. As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense. If you need help from the professionals who really know Google Ads, I invite you to visit our website to learn more about our Google Partner credentials and our management program. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/25\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-25T05:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Should You Still be Using Dynamic Keyword Insertion in Google Ads?\",\"datePublished\":\"2019-02-25T05:15:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/google-partner-RGB-search-300x167.jpg\",\"keywords\":[\"Google Ads\",\"Google Ads Account Management\"],\"articleSection\":[\"AdWords\",\"AdWords Account Management\",\"AdWords Consultant\",\"Google Ads Consultant\",\"Google Ads Manager\",\"Google AdWords\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/02\\\/25\\\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\\\/\",\"name\":\"Should You Still be Using Dynamic Keyword Insertion in Google Ads? 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| The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2019\/02\/25\/should-you-still-be-using-dynamic-keyword-insertion-in-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Should You Still be Using Dynamic Keyword Insertion in Google Ads? | The Web Authority","og_description":"My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized. However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you&#8217;ve lost control over the message you want to put out to generate clicks. Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless. As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense. 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