{"id":5200,"date":"2019-04-08T01:21:17","date_gmt":"2019-04-08T05:21:17","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5200"},"modified":"2019-04-05T15:33:11","modified_gmt":"2019-04-05T19:33:11","slug":"google-ads-conversion-tips-part-one","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/08\/google-ads-conversion-tips-part-one\/","title":{"rendered":"Google Ads Conversion Tips Part One"},"content":{"rendered":"<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"McCord Web Services is a Google Partner and a Certified Google Ads Professional\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">McCord Web Services is a Google Partner and a Certified Google Ads Professional<\/figcaption><\/figure>\n<p>Every client wants <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">more Google Ads conversions<\/a>. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business.<\/p>\n<p>Using a savvy <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">Google Ads Consultant<\/a>, like McCord Web Services, to set up your program and manage it is the very first step.<\/p>\n<p>The second step (that is crucial) is to assure that your website is &#8220;on-point&#8221; and helps to build confidence in your ability to provide the service you are selling. Assuring that you are transparent as to who you are and what you do on your website is crucial.<\/p>\n<p><strong>Steer clear of the following:<\/strong><\/p>\n<p>No one page websites. You just need to have robust content to reassure Google Ads visitors that you mean business. If your product is expensive (relatively) the higher the price the more quality content you need to explain who you are and what you do.<\/p>\n<p>No minimal contact information and don&#8217;t leave out your phone number. Build confidence in who you are by assuring that you have phone numbers, street addresses (not a P.O. Box) and easy ways to reach a real person fast!<\/p>\n<p>No website pages that scroll and scroll and scroll. Break your content into targeted bites for super fast load time and to complete your top level navigation. Assure that you have navigation that easily travels your pages. Get client testimonials, videos of your team explaining your services, offer white papers. Provide value and information to establish yourself as the expert.<\/p>\n<p>Make sure to check back Wednesday for our part two on this important topic.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business. Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step. The second step (that is crucial) is to assure that your website is &#8220;on-point&#8221; and helps to build confidence in your ability to provide the service you are selling. Assuring that you are transparent as to who you are and what you do on your website is crucial. Steer clear of the following: No one page websites. You just need to have robust content to reassure Google Ads visitors that you mean business. If your product is expensive (relatively) the higher the price the more quality content you need to explain who you are and what you do. No minimal contact information and don&#8217;t leave out your phone number. Build confidence in who you are by assuring that you have phone numbers, street addresses (not a P.O. Box) and easy ways to reach a real person fast! No website pages that scroll and scroll and scroll. Break your content into targeted bites for super fast load time and to complete your top level navigation. Assure that you have navigation that easily travels your pages. Get client testimonials, videos of your team explaining your services, offer white papers. Provide value and information to establish yourself as the expert. Make sure to check back Wednesday for our part two on this important topic. &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,582,614,588,202],"tags":[584,602,606],"class_list":["post-5200","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-google-ads-consultant","category-google-ads-manager","category-google-ads-services","category-google-adwords","tag-google-ads-consultant","tag-google-ads-management","tag-google-adwords-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Conversion Tips Part One | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/08\/google-ads-conversion-tips-part-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Conversion Tips Part One | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business. Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step. The second step (that is crucial) is to assure that your website is &#8220;on-point&#8221; and helps to build confidence in your ability to provide the service you are selling. Assuring that you are transparent as to who you are and what you do on your website is crucial. Steer clear of the following: No one page websites. You just need to have robust content to reassure Google Ads visitors that you mean business. If your product is expensive (relatively) the higher the price the more quality content you need to explain who you are and what you do. No minimal contact information and don&#8217;t leave out your phone number. Build confidence in who you are by assuring that you have phone numbers, street addresses (not a P.O. 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