{"id":5202,"date":"2019-04-10T01:33:16","date_gmt":"2019-04-10T05:33:16","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5202"},"modified":"2019-04-05T15:44:20","modified_gmt":"2019-04-05T19:44:20","slug":"google-ads-conversion-tips-part-two","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/10\/google-ads-conversion-tips-part-two\/","title":{"rendered":"Google Ads Conversion Tips Part Two"},"content":{"rendered":"<p>Continued from Monday.<\/p>\n<figure id=\"attachment_4521\" aria-describedby=\"caption-attachment-4521\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4521\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" alt=\"McCord Web Services is a Google Partner and a Certified Google Ads Professional\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-200x111.jpg 200w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-768x428.jpg 768w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-672x372.jpg 672w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4521\" class=\"wp-caption-text\">McCord Web Services is a Google Partner and a Certified Google Ads Professional<\/figcaption><\/figure>\n<p>Back to the website&#8230; Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink &#8211; getting your initial micro conversion or lead from <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/google-ads-quick-start.php\">a Google Ads click<\/a>.<\/p>\n<p>So, the key is to have a robust and transparent website. Focus on an absolute minimum of 10 pages with videos, testimonials, and whitepapers. The higher dollar product or service you sell the more content you should have to establish yourself as an expert.<\/p>\n<p><strong>Proper Training of Phone Staff is Paramount<\/strong><\/p>\n<p>It is key that whoever is answering your phone is knowledgeable. Don&#8217;t make a prospect wait, hear ambiguous answers or be unsure of what you are selling.\u00a0 It is okay to have a receptionist, but when a sales person answers a call and says I do not know or is unsure, it can kill a sale.<\/p>\n<p>If you use a receptionist to field calls, be aware of voice and intonation cues. Nothing chases a prospect away faster than a rude response from a receptionist.<\/p>\n<p>Consider using website chat functions to pre-qualify prospects and then match prospects to the right sales staff. Put your top people on high dollar prospects.<\/p>\n<p>Google Ads is an excellent tool for driving traffic and building conversions, but if the experience the prospect has on the phone or website is not fabulous, you may never be able to reach your <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-ratings.php\">conversion potential<\/a> regardless of the budget you spend on Google Ads advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continued from Monday. Back to the website&#8230; Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink &#8211; getting your initial micro conversion or lead from a Google Ads click. So, the key is to have a robust and transparent website. Focus on an absolute minimum of 10 pages with videos, testimonials, and whitepapers. The higher dollar product or service you sell the more content you should have to establish yourself as an expert. Proper Training of Phone Staff is Paramount It is key that whoever is answering your phone is knowledgeable. Don&#8217;t make a prospect wait, hear ambiguous answers or be unsure of what you are selling.\u00a0 It is okay to have a receptionist, but when a sales person answers a call and says I do not know or is unsure, it can kill a sale. If you use a receptionist to field calls, be aware of voice and intonation cues. Nothing chases a prospect away faster than a rude response from a receptionist. Consider using website chat functions to pre-qualify prospects and then match prospects to the right sales staff. Put your top people on high dollar prospects. Google Ads is an excellent tool for driving traffic and building conversions, but if the experience the prospect has on the phone or website is not fabulous, you may never be able to reach your conversion potential regardless of the budget you spend on Google Ads advertising.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492,577,582,614,588,202],"tags":[584,605],"class_list":["post-5202","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","category-google-ads","category-google-ads-consultant","category-google-ads-manager","category-google-ads-services","category-google-adwords","tag-google-ads-consultant","tag-google-ads-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Conversion Tips Part Two | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/10\/google-ads-conversion-tips-part-two\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Conversion Tips Part Two | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Continued from Monday. Back to the website&#8230; Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink &#8211; getting your initial micro conversion or lead from a Google Ads click. So, the key is to have a robust and transparent website. Focus on an absolute minimum of 10 pages with videos, testimonials, and whitepapers. The higher dollar product or service you sell the more content you should have to establish yourself as an expert. Proper Training of Phone Staff is Paramount It is key that whoever is answering your phone is knowledgeable. Don&#8217;t make a prospect wait, hear ambiguous answers or be unsure of what you are selling.\u00a0 It is okay to have a receptionist, but when a sales person answers a call and says I do not know or is unsure, it can kill a sale. If you use a receptionist to field calls, be aware of voice and intonation cues. Nothing chases a prospect away faster than a rude response from a receptionist. Consider using website chat functions to pre-qualify prospects and then match prospects to the right sales staff. Put your top people on high dollar prospects. Google Ads is an excellent tool for driving traffic and building conversions, but if the experience the prospect has on the phone or website is not fabulous, you may never be able to reach your conversion potential regardless of the budget you spend on Google Ads advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/10\/google-ads-conversion-tips-part-two\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T05:33:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta 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