{"id":5205,"date":"2019-04-29T01:56:39","date_gmt":"2019-04-29T05:56:39","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=5205"},"modified":"2019-04-25T11:16:22","modified_gmt":"2019-04-25T15:16:22","slug":"google-ads-unmanaged-is-a-recipe-for-disaster","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/29\/google-ads-unmanaged-is-a-recipe-for-disaster\/","title":{"rendered":"Google Ads Unmanaged is a Recipe for Disaster"},"content":{"rendered":"
\"McCord<\/a>
McCord Web Services is a Google Partner and a Certified Google Ads Professional<\/figcaption><\/figure>\n

Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure.<\/p>\n

Google Ads is not a set it and forget it program especially if your ad spend is over $2,000 per month for clicks. As Google Ads is a pay per click platform that operates as an auction you may be missing out on valuable activity that could generate leads for your account.<\/p>\n

I have personally found that at an absolute minimum, there should be a weekly or more frequent review of your Google Ads account to optimize for performance.<\/p>\n

When we do our review, we look for anomalies, areas where the ad spend is not fruitful – such as by device. We look for emerging new keywords and negative keywords to keep an account targeted.\u00a0 In addition familiarity with account performance metrics is key to squeezing the most out of Google Ads for your business’ benefit.<\/p>\n

As Google Ads is incredibly powerful and yet supremely complicated, I just do not recommend going it alone<\/a> when it comes to account management. Without tight controls from an experienced account manager, you can spend big on Google Ads without a measurable return.<\/p>\n

I invite you to visit our website to learn more about who we are and what we do<\/a>. We manage over $3 million in ad spend yearly for clients, find out how we can bring your account to success too.<\/p>\n","protected":false},"excerpt":{"rendered":"

Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure. Google Ads is not a set it and forget it program especially if your ad spend is over $2,000 per month for clicks. As Google Ads is a pay per click platform that operates as an auction you may be missing out on valuable activity that could generate leads for your account. I have personally found that at an absolute minimum, there should be a weekly or more frequent review of your Google Ads account to optimize for performance. When we do our review, we look for anomalies, areas where the ad spend is not fruitful – such as by device. We look for emerging new keywords and negative keywords to keep an account targeted.\u00a0 In addition familiarity with account performance metrics is key to squeezing the most out of Google Ads for your business’ benefit. As Google Ads is incredibly powerful and yet supremely complicated, I just do not recommend going it alone when it comes to account management. Without tight controls from an experienced account manager, you can spend big on Google Ads without a measurable return. I invite you to visit our website to learn more about who we are and what we do. We manage over $3 million in ad spend yearly for clients, find out how we can bring your account to success too.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,488,581,548,492,577,582,614,588,202],"tags":[602,605,612],"class_list":["post-5205","post","type-post","status-publish","format-standard","hentry","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","category-google-ads","category-google-ads-consultant","category-google-ads-manager","category-google-ads-services","category-google-adwords","tag-google-ads-management","tag-google-ads-manager","tag-google-ads-optimization"],"yoast_head":"\nGoogle Ads Unmanaged is a Recipe for Disaster | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/29\/google-ads-unmanaged-is-a-recipe-for-disaster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Unmanaged is a Recipe for Disaster | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure. Google Ads is not a set it and forget it program especially if your ad spend is over $2,000 per month for clicks. As Google Ads is a pay per click platform that operates as an auction you may be missing out on valuable activity that could generate leads for your account. I have personally found that at an absolute minimum, there should be a weekly or more frequent review of your Google Ads account to optimize for performance. When we do our review, we look for anomalies, areas where the ad spend is not fruitful – such as by device. We look for emerging new keywords and negative keywords to keep an account targeted.\u00a0 In addition familiarity with account performance metrics is key to squeezing the most out of Google Ads for your business’ benefit. As Google Ads is incredibly powerful and yet supremely complicated, I just do not recommend going it alone when it comes to account management. Without tight controls from an experienced account manager, you can spend big on Google Ads without a measurable return. I invite you to visit our website to learn more about who we are and what we do. We manage over $3 million in ad spend yearly for clients, find out how we can bring your account to success too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/04\/29\/google-ads-unmanaged-is-a-recipe-for-disaster\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-29T05:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search-300x167.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/04\\\/29\\\/google-ads-unmanaged-is-a-recipe-for-disaster\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/04\\\/29\\\/google-ads-unmanaged-is-a-recipe-for-disaster\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Ads Unmanaged is a Recipe for 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