{"id":5298,"date":"2019-08-05T03:22:50","date_gmt":"2019-08-05T07:22:50","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5298"},"modified":"2019-07-27T18:28:12","modified_gmt":"2019-07-27T22:28:12","slug":"not-advertising-on-mobile-in-google-ads-you-should-be","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/05\/not-advertising-on-mobile-in-google-ads-you-should-be\/","title":{"rendered":"Not Advertising on Mobile in Google Ads? You Should Be."},"content":{"rendered":"

I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view.<\/p>\n

Here are a few nuggets to share with you on the topic of mobile.<\/p>\n

1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none.<\/p>\n

2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there.<\/p>\n

3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone.<\/p>\n

4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile.<\/p>\n

5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries.\u00a0What I have definitely seen is that mobile should be a very important part of every AdWords program.<\/p>\n

If you need\u00a0help with your Google AdWords campaigns<\/a>\u00a0I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none. 2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there. 3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone. 4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile. 5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries.\u00a0What I have definitely seen is that mobile should be a very important part of every AdWords program. If you need\u00a0help with your Google AdWords campaigns\u00a0I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.<\/p>\n","protected":false},"author":5,"featured_media":4949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,487,488,581,492,172],"tags":[580,578,598,362,411],"class_list":["post-5298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcenter","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-services","category-blogging","tag-google-ad-services","tag-google-ads","tag-google-ads-account-management","tag-mobile","tag-mobile-advertising"],"yoast_head":"\nNot Advertising on Mobile in Google Ads? You Should Be. | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/05\/not-advertising-on-mobile-in-google-ads-you-should-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Advertising on Mobile in Google Ads? You Should Be. | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none. 2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there. 3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone. 4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile. 5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries.\u00a0What I have definitely seen is that mobile should be a very important part of every AdWords program. 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We may just be the perfect match for your pay per click management needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/05\/not-advertising-on-mobile-in-google-ads-you-should-be\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-05T07:22:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_9116536_s-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/08\\\/05\\\/not-advertising-on-mobile-in-google-ads-you-should-be\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/08\\\/05\\\/not-advertising-on-mobile-in-google-ads-you-should-be\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Not Advertising on Mobile in Google Ads? 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