{"id":5300,"date":"2019-08-12T03:30:03","date_gmt":"2019-08-12T07:30:03","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5300"},"modified":"2019-07-27T18:34:03","modified_gmt":"2019-07-27T22:34:03","slug":"business-pulling-back-what-to-chop","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/12\/business-pulling-back-what-to-chop\/","title":{"rendered":"Business Pulling Back? What to Chop"},"content":{"rendered":"

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?<\/p>\n

Chop Away<\/strong><\/p>\n

Social Media<\/em>\u00a0\u2013 if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.<\/p>\n

Blogging<\/em>\u00a0\u2013 try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one.\u00a0 Try to still keep the momentum up but maybe lower the word count or frequency.<\/p>\n

Chop Not!<\/strong><\/p>\n

Google AdWords<\/em>\u00a0\u2013 don\u2019t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.<\/p>\n

e-newsletters<\/em>\u00a0\u2013 they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms.\u00a0 If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.<\/p>\n

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We\u2019re the firm to call and chat with first especially if you are looking for\u00a0honest advice you can trust with no sales pressure<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media\u00a0\u2013 if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging\u00a0\u2013 try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one.\u00a0 Try to still keep the momentum up but maybe lower the word count or frequency. Chop Not! Google AdWords\u00a0\u2013 don\u2019t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business. e-newsletters\u00a0\u2013 they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms.\u00a0 If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further. Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We\u2019re the firm to call and chat with first especially if you are looking for\u00a0honest advice you can trust with no sales pressure.<\/p>\n","protected":false},"author":5,"featured_media":4948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,524,172,37,582,17],"tags":[439,584,607,566,587,441],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-blog-writing-services","category-blogging","category-e-newsletters","category-google-ads-consultant","category-search-engine-optimization","tag-e-newsletters","tag-google-ads-consultant","tag-internet-marketing-consultant","tag-internet-marketing-services","tag-seo-blogging","tag-social-media"],"yoast_head":"\nBusiness Pulling Back? What to Chop | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/12\/business-pulling-back-what-to-chop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Pulling Back? What to Chop | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media\u00a0\u2013 if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging\u00a0\u2013 try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one.\u00a0 Try to still keep the momentum up but maybe lower the word count or frequency. Chop Not! Google AdWords\u00a0\u2013 don\u2019t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business. e-newsletters\u00a0\u2013 they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms.\u00a0 If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further. Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We\u2019re the firm to call and chat with first especially if you are looking for\u00a0honest advice you can trust with no sales pressure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/12\/business-pulling-back-what-to-chop\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T07:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2018\/06\/Depositphotos_10761576_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/08\\\/12\\\/business-pulling-back-what-to-chop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2019\\\/08\\\/12\\\/business-pulling-back-what-to-chop\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Business Pulling Back? 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