{"id":5304,"date":"2019-08-26T03:40:15","date_gmt":"2019-08-26T07:40:15","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5304"},"modified":"2019-07-27T18:46:04","modified_gmt":"2019-07-27T22:46:04","slug":"what-to-consider-before-doing-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/26\/what-to-consider-before-doing-search-engine-optimization\/","title":{"rendered":"What to Consider Before Doing Search Engine Optimization"},"content":{"rendered":"<p>Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.<\/p>\n<p><strong>When not to do search engine optimization:<\/strong><\/p>\n<ol>\n<li>If your site is created in a template and the site layout becomes broken when new content is added.<\/li>\n<li>Your site looks funny in browsers other than Chrome and Firefox.<\/li>\n<li>You have a site designed using Flash or tables for your layout.<\/li>\n<li>Your website looks dated or non-professional.<\/li>\n<\/ol>\n<p>As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time. When not to do search engine optimization: If your site is created in a template and the site layout becomes broken when new content is added. Your site looks funny in browsers other than Chrome and Firefox. You have a site designed using Flash or tables for your layout. Your website looks dated or non-professional. As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.<\/p>\n","protected":false},"author":5,"featured_media":4954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[581,492,17,511],"tags":[607,240,436,198,278],"class_list":["post-5304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-consultant","category-adwords-services","category-search-engine-optimization","category-seo","tag-internet-marketing-consultant","tag-search-engine-marketing","tag-search-engine-optimization","tag-seo","tag-seo-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to Consider Before Doing Search Engine Optimization | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/08\/26\/what-to-consider-before-doing-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Consider Before Doing Search Engine Optimization | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time. When not to do search engine optimization: If your site is created in a template and the site layout becomes broken when new content is added. Your site looks funny in browsers other than Chrome and Firefox. You have a site designed using Flash or tables for your layout. Your website looks dated or non-professional. 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