{"id":5318,"date":"2019-10-28T03:54:26","date_gmt":"2019-10-28T07:54:26","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5318"},"modified":"2019-07-27T19:57:30","modified_gmt":"2019-07-27T23:57:30","slug":"leveraging-machine-learning-for-google-ads-part-2","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2019\/10\/28\/leveraging-machine-learning-for-google-ads-part-2\/","title":{"rendered":"Leveraging Machine Learning For Google Ads- Part 2"},"content":{"rendered":"<p>Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts.<\/p>\n<p>Each algorithm has a place and function based on a client\u2019s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion.<\/p>\n<p>The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords.<\/p>\n<p>As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the\u00a0<a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">best results at the lowest cost<\/a>\u00a0for your budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has a place and function based on a client\u2019s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion. The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords. As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the\u00a0best results at the lowest cost\u00a0for your budget.<\/p>\n","protected":false},"author":5,"featured_media":4521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,487,488,581,548],"tags":[81,598,596,612],"class_list":["post-5318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcenter","category-adwords","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","tag-adwords-tips","tag-google-ads-account-management","tag-google-ads-consulting","tag-google-ads-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveraging Machine Learning For Google Ads- Part 2 | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/10\/28\/leveraging-machine-learning-for-google-ads-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Machine Learning For Google Ads- Part 2 | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has a place and function based on a client\u2019s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion. The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords. As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the\u00a0best results at the lowest cost\u00a0for your budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2019\/10\/28\/leveraging-machine-learning-for-google-ads-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T07:54:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"804\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta 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