{"id":5473,"date":"2021-01-29T01:25:27","date_gmt":"2021-01-29T05:25:27","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5473"},"modified":"2021-01-28T12:36:28","modified_gmt":"2021-01-28T16:36:28","slug":"1-29-21-what-we-are-watching-this-week","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/","title":{"rendered":"1-29-21 What We Are Watching This Week"},"content":{"rendered":"

There are just a few new things in the world of Google that we are watching this week.<\/p>\n

Rich Snippet Changes<\/strong><\/p>\n

Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code<\/a> in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here.<\/a><\/p>\n

Local Service Ads and the Impact on Standard Google Ads Campaigns<\/strong><\/p>\n

In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively.<\/p>\n

After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs.<\/p>\n

If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are just a few new things in the world of Google that we are watching this week. Rich Snippet Changes Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here. Local Service Ads and the Impact on Standard Google Ads Campaigns In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively. After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs. If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article.<\/p>\n","protected":false},"author":5,"featured_media":4521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[490,487,548,577,582,630,642,614,202],"tags":[491,438,578],"class_list":["post-5473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-just-nancy","category-adwords","category-adwords-manager","category-google-ads","category-google-ads-consultant","category-google-ads-management","category-google-ads-management-pricing","category-google-ads-manager","category-google-adwords","tag-just-nancy","tag-google","tag-google-ads"],"yoast_head":"\n1-29-21 What We Are Watching This Week | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1-29-21 What We Are Watching This Week | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"There are just a few new things in the world of Google that we are watching this week. Rich Snippet Changes Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here. Local Service Ads and the Impact on Standard Google Ads Campaigns In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively. After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs. If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T05:25:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"804\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"1-29-21 What We Are Watching This Week\",\"datePublished\":\"2021-01-29T05:25:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/google-partner-RGB-search.jpg\",\"keywords\":[\"\\\"Just Nancy\\\"\",\"Google\",\"Google Ads\"],\"articleSection\":[\"\\\"Just Nancy\\\"\",\"AdWords\",\"AdWords Manager\",\"Google Ads\",\"Google Ads Consultant\",\"Google Ads Management\",\"Google Ads Management Pricing\",\"Google Ads Manager\",\"Google AdWords\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/\",\"name\":\"1-29-21 What We Are Watching This Week | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/google-partner-RGB-search.jpg\",\"datePublished\":\"2021-01-29T05:25:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/google-partner-RGB-search.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/google-partner-RGB-search.jpg\",\"width\":804,\"height\":448,\"caption\":\"McCord Web Services is a Google Partner and a Certified Google Ads Professional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2021\\\/01\\\/29\\\/1-29-21-what-we-are-watching-this-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"1-29-21 What We Are Watching This Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"1-29-21 What We Are Watching This Week | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/","og_locale":"en_US","og_type":"article","og_title":"1-29-21 What We Are Watching This Week | The Web Authority","og_description":"There are just a few new things in the world of Google that we are watching this week. Rich Snippet Changes Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here. Local Service Ads and the Impact on Standard Google Ads Campaigns In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively. After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs. If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2021-01-29T05:25:27+00:00","og_image":[{"width":804,"height":448,"url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg","type":"image\/jpeg"}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"1-29-21 What We Are Watching This Week","datePublished":"2021-01-29T05:25:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/"},"wordCount":207,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg","keywords":["\"Just Nancy\"","Google","Google Ads"],"articleSection":["\"Just Nancy\"","AdWords","AdWords Manager","Google Ads","Google Ads Consultant","Google Ads Management","Google Ads Management Pricing","Google Ads Manager","Google AdWords"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/","name":"1-29-21 What We Are Watching This Week | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg","datePublished":"2021-01-29T05:25:27+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#primaryimage","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2016\/12\/google-partner-RGB-search.jpg","width":804,"height":448,"caption":"McCord Web Services is a Google Partner and a Certified Google Ads Professional"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2021\/01\/29\/1-29-21-what-we-are-watching-this-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"1-29-21 What We Are Watching This Week"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=5473"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5473\/revisions"}],"predecessor-version":[{"id":5474,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5473\/revisions\/5474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media\/4521"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=5473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=5473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=5473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}