{"id":5533,"date":"2021-07-28T01:38:48","date_gmt":"2021-07-28T05:38:48","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5533"},"modified":"2021-07-27T12:48:07","modified_gmt":"2021-07-27T16:48:07","slug":"google-ads-new-charges-for-taxes-in-many-countries","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2021\/07\/28\/google-ads-new-charges-for-taxes-in-many-countries\/","title":{"rendered":"Google Ads – New Charges for Taxes in Many Countries"},"content":{"rendered":"

I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity.<\/p>\n

Dear Advertiser,<\/p>\n

As of\u00a01 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements purchased on reservations basis, and that are served in the following specific jurisdictions:<\/div>\n
\n\n\n\n\n\n\n\n\n\n
\u2022<\/td>\n<\/td>\nAds served in Austria<\/strong>:\u00a0a\u00a05%<\/strong>\u00a0Austria DST Fee added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in France<\/strong>:\u00a0a\u00a02%<\/strong>\u00a0Regulatory Operating Cost added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in India<\/strong>:\u00a0a\u00a02%<\/strong>\u00a0Regulatory Operating Cost added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in Italy<\/strong>:\u00a0a\u00a02%<\/strong>\u00a0Regulatory Operating Cost added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in Spain<\/strong>:\u00a0a\u00a02%<\/strong>\u00a0Regulatory Operating Cost added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in Turkey<\/strong>:\u00a0a\u00a05%<\/strong>\u00a0Regulatory Operating Cost added to your invoice or statement<\/td>\n<\/tr>\n
\u2022<\/td>\n<\/td>\nAds served in the United Kingdom<\/strong>:\u00a0a\u00a02%<\/strong>\u00a0UK DST Fee added to your invoice or statement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
These surcharges are being added to cover a portion of the costs associated with complying with digital services tax legislation in these jurisdictions.<\/div>\n
Learn more about jurisdiction-specific surcharges<\/a><\/div>\n
<\/div>\n
Thank you,<\/div>\n
<\/div>\n
The Google Payments Team<\/div>\n
<\/div>\n
Unfortunately we should never have assumed that Google would simply pay these taxes for us. They are being directly passed to Google Ads advertisers.<\/div>\n
<\/div>\n
For a number of our clients who advertise globally this impact makes reaching foreign markets more expensive starting in October.<\/div>\n","protected":false},"excerpt":{"rendered":"

I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity. Dear Advertiser, As of\u00a01 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements purchased on reservations basis, and that are served in the following specific jurisdictions: \u2022 Ads served in Austria:\u00a0a\u00a05%\u00a0Austria DST Fee added to your invoice or statement \u2022 Ads served in France:\u00a0a\u00a02%\u00a0Regulatory Operating Cost added to your invoice or statement \u2022 Ads served in India:\u00a0a\u00a02%\u00a0Regulatory Operating Cost added to your invoice or statement \u2022 Ads served in Italy:\u00a0a\u00a02%\u00a0Regulatory Operating Cost added to your invoice or statement \u2022 Ads served in Spain:\u00a0a\u00a02%\u00a0Regulatory Operating Cost added to your invoice or statement \u2022 Ads served in Turkey:\u00a0a\u00a05%\u00a0Regulatory Operating Cost added to your invoice or statement \u2022 Ads served in the United Kingdom:\u00a0a\u00a02%\u00a0UK DST Fee added to your invoice or statement These surcharges are being added to cover a portion of the costs associated with complying with digital services tax legislation in these jurisdictions. Learn more about jurisdiction-specific surcharges Thank you, The Google Payments Team Unfortunately we should never have assumed that Google would simply pay these taxes for us. They are being directly passed to Google Ads advertisers. For a number of our clients who advertise globally this impact makes reaching foreign markets more expensive starting in October.<\/p>\n","protected":false},"author":5,"featured_media":5534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488,581,548,492,577,582,630,642,614,588,202],"tags":[580,578],"class_list":["post-5533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-account-management","category-adwords-consultant","category-adwords-manager","category-adwords-services","category-google-ads","category-google-ads-consultant","category-google-ads-management","category-google-ads-management-pricing","category-google-ads-manager","category-google-ads-services","category-google-adwords","tag-google-ad-services","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=5533"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5533\/revisions"}],"predecessor-version":[{"id":5535,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5533\/revisions\/5535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media\/5534"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=5533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=5533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=5533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}