I would not have believed this if I did not manage so many accounts, but in week three of June, that is 6\/15 to 6\/21, nearly all businesses (nearly 40 AdWords accounts) crashed in regards to the number of impressions on Google AdWords. In fact, the problem has impacted so many accounts in such a big way that June is sure to be considered a poor month when tracking results in the long run.<\/p>\n
When reviewing the statistical data of a conglomeration of accounts, impressions and also clicks dropped from a whooping 75% on some accounts to 15% on others with an average decrease expected by month end of around 20% to 33%. Google will really have to serve ads strongly this next week in order to pocket their full 30 day click budget.<\/p>\n
As a result we have started to see some accounts be served way, way, over their daily budget, even more than the stated and authorized 10% over per day by Google to make up for the third week’s loss. One account we manage\u00a0with a $9 a day click budget yesterday had a $20 spend. According to Google’s policies, they can only spend 10% more than the daily budget in a period of several days, but with really bad results in traffic this last week, I am sure that we will see particularly strong impression and click activity to help Google end the month back on schedule.<\/p>\n","protected":false},"excerpt":{"rendered":"
I would not have believed this if I did not manage so many accounts, but in week three of June, that is 6\/15 to 6\/21, nearly all businesses (nearly 40 AdWords accounts) crashed in regards to the number of impressions on Google AdWords. In fact, the problem has impacted so many accounts in such a big way that June is sure to be considered a poor month when tracking results in the long run. When reviewing the statistical data of a conglomeration of accounts, impressions and also clicks dropped from a whooping 75% on some accounts to 15% on others with an average decrease expected by month end of around 20% to 33%. Google will really have to serve ads strongly this next week in order to pocket their full 30 day click budget. As a result we have started to see some accounts be served way, way, over their daily budget, even more than the stated and authorized 10% over per day by Google to make up for the third week’s loss. One account we manage\u00a0with a $9 a day click budget yesterday had a $20 spend. According to Google’s policies, they can only spend 10% more than the daily budget in a period of several days, but with really bad results in traffic this last week, I am sure that we will see particularly strong impression and click activity to help Google end the month back on schedule.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[182],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends","tag-adwords"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/557\/revisions\/2699"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}