{"id":568,"date":"2008-07-07T06:01:38","date_gmt":"2008-07-07T11:01:38","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=568"},"modified":"2012-03-04T19:16:06","modified_gmt":"2012-03-04T23:16:06","slug":"google-drops-pay-per-action-program","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/","title":{"rendered":"Google Drops Pay Per Action Program"},"content":{"rendered":"

On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program<\/a>.\u00a0 If you never used pay per action, here it is in a nutshell.<\/p>\n

With pay per action, you decide what you will pay, amount and action – you cannot do an action for a sale if you do not have access to your shopping cart code. Then publishers can pick up your code to show ads on their sites and can get paid when the action happens.<\/p>\n

I found from using the program for a client, that pay per action was just not embraced by the publishing network. If you were only offering under 1 dollar or so for the action, publishers did not pick you up. Publisher came and went and so the ads were on and off again.<\/p>\n

Although it sounded like a good idea, publishers really want to be paid for clicks as it simply was easier money.<\/p>\n","protected":false},"excerpt":{"rendered":"

On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program.\u00a0 If you never used pay per action, here it is in a nutshell. With pay per action, you decide what you will pay, amount and action – you cannot do an action for a sale if you do not have access to your shopping cart code. Then publishers can pick up your code to show ads on their sites and can get paid when the action happens. I found from using the program for a client, that pay per action was just not embraced by the publishing network. If you were only offering under 1 dollar or so for the action, publishers did not pick you up. Publisher came and went and so the ads were on and off again. Although it sounded like a good idea, publishers really want to be paid for clicks as it simply was easier money.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[182],"class_list":["post-568","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends","tag-adwords"],"yoast_head":"\nGoogle Drops Pay Per Action Program | The Web Authority<\/title>\n<meta name=\"description\" content=\"Google is dropping the Pay per Action program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Drops Pay Per Action Program | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Google is dropping the Pay per Action program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-07T11:01:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-04T23:16:06+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"Google Drops Pay Per Action Program\",\"datePublished\":\"2008-07-07T11:01:38+00:00\",\"dateModified\":\"2012-03-04T23:16:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/\"},\"wordCount\":165,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"AdWords\"],\"articleSection\":[\"Google AdWords\",\"News & Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/\",\"name\":\"Google Drops Pay Per Action Program | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2008-07-07T11:01:38+00:00\",\"dateModified\":\"2012-03-04T23:16:06+00:00\",\"description\":\"Google is dropping the Pay per Action program.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/07\\\/google-drops-pay-per-action-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Drops Pay Per Action Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"description\":\"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.\",\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Drops Pay Per Action Program | The Web Authority","description":"Google is dropping the Pay per Action program.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/","og_locale":"en_US","og_type":"article","og_title":"Google Drops Pay Per Action Program | The Web Authority","og_description":"Google is dropping the Pay per Action program.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2008-07-07T11:01:38+00:00","article_modified_time":"2012-03-04T23:16:06+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425"},"headline":"Google Drops Pay Per Action Program","datePublished":"2008-07-07T11:01:38+00:00","dateModified":"2012-03-04T23:16:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/"},"wordCount":165,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["AdWords"],"articleSection":["Google AdWords","News & Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/","name":"Google Drops Pay Per Action Program | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2008-07-07T11:01:38+00:00","dateModified":"2012-03-04T23:16:06+00:00","description":"Google is dropping the Pay per Action program.","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/07\/google-drops-pay-per-action-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Google Drops Pay Per Action Program"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","caption":"Nancy McCord"},"description":"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.","sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"predecessor-version":[{"id":2698,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/568\/revisions\/2698"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}