{"id":575,"date":"2008-07-21T06:29:05","date_gmt":"2008-07-21T11:29:05","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=575"},"modified":"2008-07-14T18:53:07","modified_gmt":"2008-07-14T23:53:07","slug":"move-forward-or-die-what-to-embrace-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/","title":{"rendered":"Move Forward or Die – What to Embrace to Grow Your Business?"},"content":{"rendered":"

Even I get fatigued with staying on top of my business\u00a0for the Web. It’s hard work to blog, write a newsletter, stay up-to-date in your field, tweak your website for organic placement, and manage your pay per click program on top of your regular business maintenance issues like billing, selling, and then actually doing the work you get paid for. But, if you don’t stay on top of your game, moving forward constantly, you\u00a0WILL die. Well, not literally, but figuratively your business will, really. You must constantly be moving forward to stay “in the game” to win new clients for your business.<\/p>\n

Too often businesses forget that to grow\u00a0that they\u00a0must be looking for new ways to reach out to prospects and clients. You simply cannot grow your business by being\u00a0static or doing the same old things. Being a successful business person is all about being dynamic. That means actively growing your business, looking for new opportunities, and stretching to reach more people on the Web in new ways. Same old same old will not cut it in today’s competitive environment.<\/p>\n

So what are the new things you can and should embrace to help grow your business and win new customers? Here are my top five web recommendations:<\/p>\n

    \n
  1. Start blogging – there are too many benefits that you get from blogging to not be doing it now!<\/li>\n
  2. Consider a monthly e-newsletter – keep your name in front of prospects with well written pieces and make sure to archive old newsletters on your website.<\/li>\n
  3. Make sure you are using pay per click advertising – but only supplement your business by targeting the keywords where you cannot place organically. Your budget doesn’t need to be big, but consistently work on keeping your name in the marketplace in front of prospects and customers.<\/li>\n
  4. Watch industry forums and post comments on the top forums and blogs making sure to link back to your own website. Choose websites that have “extreme authority”. In my industry for example, I routinely post\u00a0on the Google Search blog, Microsoft’s adCenter and other top search blogs, and other industry expert’s blogs. Always post insightful commentary never spam. Google usually picks up these comments as links back to your website and they can really work for you to build authority and traffic.<\/li>\n
  5. Start now with a syndicated article program. Hire a ghost writer to research and write articles for you. Post at least one a month for six to twelve months to build authority for your business and to get new one way in bound links to your website. This strategy does work, and can really help to improve your organic placement. Archive the articles back on your own website. Make sure you write to cater to a broad audience, don’t just write for others in your trade, try to write for the broadest appeal and largest syndication possible.<\/li>\n<\/ol>\n

    If you are not moving forward aggressively to build your brand through my five easy steps you should take a careful look to see if you need to resurrect your business plan for growth. Remember if you are not moving forward your business\u00a0will die!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Even I get fatigued with staying on top of my business\u00a0for the Web. It’s hard work to blog, write a newsletter, stay up-to-date in your field, tweak your website for organic placement, and manage your pay per click program on top of your regular business maintenance issues like billing, selling, and then actually doing the work you get paid for. But, if you don’t stay on top of your game, moving forward constantly, you\u00a0WILL die. Well, not literally, but figuratively your business will, really. You must constantly be moving forward to stay “in the game” to win new clients for your business. Too often businesses forget that to grow\u00a0that they\u00a0must be looking for new ways to reach out to prospects and clients. You simply cannot grow your business by being\u00a0static or doing the same old things. Being a successful business person is all about being dynamic. That means actively growing your business, looking for new opportunities, and stretching to reach more people on the Web in new ways. Same old same old will not cut it in today’s competitive environment. So what are the new things you can and should embrace to help grow your business and win new customers? Here are my top five web recommendations: Start blogging – there are too many benefits that you get from blogging to not be doing it now! Consider a monthly e-newsletter – keep your name in front of prospects with well written pieces and make sure to archive old newsletters on your website. Make sure you are using pay per click advertising – but only supplement your business by targeting the keywords where you cannot place organically. Your budget doesn’t need to be big, but consistently work on keeping your name in the marketplace in front of prospects and customers. Watch industry forums and post comments on the top forums and blogs making sure to link back to your own website. Choose websites that have “extreme authority”. In my industry for example, I routinely post\u00a0on the Google Search blog, Microsoft’s adCenter and other top search blogs, and other industry expert’s blogs. Always post insightful commentary never spam. Google usually picks up these comments as links back to your website and they can really work for you to build authority and traffic. Start now with a syndicated article program. Hire a ghost writer to research and write articles for you. Post at least one a month for six to twelve months to build authority for your business and to get new one way in bound links to your website. This strategy does work, and can really help to improve your organic placement. Archive the articles back on your own website. Make sure you write to cater to a broad audience, don’t just write for others in your trade, try to write for the broadest appeal and largest syndication possible. If you are not moving forward aggressively to build your brand through my five easy steps you should take a careful look to see if you need to resurrect your business plan for growth. Remember if you are not moving forward your business\u00a0will die!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,29],"tags":[205,191],"class_list":["post-575","post","type-post","status-publish","format-standard","hentry","category-google","category-bright-idea-tips","tag-strategy","tag-web-authority"],"yoast_head":"\nMove Forward or Die - What to Embrace to Grow Your Business? | The Web Authority<\/title>\n<meta name=\"description\" content=\"Find out what you can do to grow your business with my top five web growth tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Move Forward or Die - What to Embrace to Grow Your Business? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Find out what you can do to grow your business with my top five web growth tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-21T11:29:05+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"Move Forward or Die – What to Embrace to Grow Your Business?\",\"datePublished\":\"2008-07-21T11:29:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Strategy\",\"Web Authority\"],\"articleSection\":[\"Google\",\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/\",\"name\":\"Move Forward or Die - What to Embrace to Grow Your Business? | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2008-07-21T11:29:05+00:00\",\"description\":\"Find out what you can do to grow your business with my top five web growth tips.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/07\\\/21\\\/move-forward-or-die-what-to-embrace-to-grow-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Move Forward or Die – What to Embrace to Grow Your Business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"description\":\"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.\",\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Move Forward or Die - What to Embrace to Grow Your Business? | The Web Authority","description":"Find out what you can do to grow your business with my top five web growth tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/","og_locale":"en_US","og_type":"article","og_title":"Move Forward or Die - What to Embrace to Grow Your Business? | The Web Authority","og_description":"Find out what you can do to grow your business with my top five web growth tips.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2008-07-21T11:29:05+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425"},"headline":"Move Forward or Die – What to Embrace to Grow Your Business?","datePublished":"2008-07-21T11:29:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/"},"wordCount":540,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["Strategy","Web Authority"],"articleSection":["Google","Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/","name":"Move Forward or Die - What to Embrace to Grow Your Business? | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2008-07-21T11:29:05+00:00","description":"Find out what you can do to grow your business with my top five web growth tips.","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2008\/07\/21\/move-forward-or-die-what-to-embrace-to-grow-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Move Forward or Die – What to Embrace to Grow Your Business?"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","caption":"Nancy McCord"},"description":"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.","sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":0,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/575\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}