{"id":5810,"date":"2024-12-03T12:33:21","date_gmt":"2024-12-03T16:33:21","guid":{"rendered":"https:\/\/www.mccordweb.com\/weblogs\/?p=5810"},"modified":"2024-12-03T12:33:21","modified_gmt":"2024-12-03T16:33:21","slug":"google-ads-shows-year-over-year-click-cost-increases","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2024\/12\/03\/google-ads-shows-year-over-year-click-cost-increases\/","title":{"rendered":"Google Ads Shows Year Over Year Click Cost Increases"},"content":{"rendered":"

Search Engine Land, one of the pay per click industry\u2019s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online.\u00a0<\/a><\/span><\/p>\n

They identified the following information for 2023 vs. 2024.<\/span>\u00a0<\/span><\/p>\n

Search campaigns:<\/span><\/b>
\nROAS up 2% YoY<\/span>
\nCPA down 3% YoY<\/span>
\nCPC up 22% YoY<\/span>
\nConversion rate up 21% YoY<\/span><\/p>\n

Performance Max campaigns:<\/span><\/b>
\nROAS: Up 1% YoY, from 609.77% in Q3 2023 to 616.36% in Q3 2024<\/span>
\nCPA: Up 8% YoY, from $13.92 in Q3 2023 to $15.15 in Q3 2024<\/span>
\nCPC: Up 6% YoY, from $0.50 in Q3 2023 to $0.53 in Q3 2024<\/span>
\nConversion Rate: Down 3% YoY, from 3.56% in Q3 2023 to 3.47% in Q3 2024<\/span><\/p>\n

Shopping campaigns with PMax:<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>ROAS up 4% YoY<\/span><\/span>\u00a0<\/span>
<\/span>CPA down 15% YoY<\/span><\/span>\u00a0<\/span>
<\/span>CPC down 10% YoY<\/span><\/span>\u00a0<\/span>
<\/span>Conversion rate up 5% YoY<\/span><\/span>\u00a0<\/span><\/p>\n

What we find is that while most of our advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, the rising cost per click cost cut into those improvements.<\/span>\u00a0<\/span><\/p>\n

For some clients knowing that the cost per click has increased 22% from 2023 to 2024 is not news to them, but to others, seeing the actual data broken down my campaign type may be illuminating.<\/span><\/p>\n

Although no one likes to have to increase their Google Ads spend budget just to stay competitive, the data points out that ad spend budgets should be reviewed regularly to keep your business competitive in the Google Ads auction.<\/span>\u00a0<\/span><\/p>\n

For existing clients, we are offering a free analysis in December to plan a 2025 Google Ads spend budget by month; allowing you to compete effectively in this changing landscape. Please let us know to add you to our 2025 budget planning session by December 10<\/span>th\u00a0 <\/span>and receive a free Google Ads budget plan by month.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you are not a client yet, you can get a two year analysis and a 2025 Google Ads spend budget by month for $250. Please contact us<\/a> by December 15th with payment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Search Engine Land, one of the pay per click industry\u2019s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online.\u00a0 They identified the following information for 2023 vs. 2024.\u00a0 Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up 22% YoY Conversion rate up 21% YoY Performance Max campaigns: ROAS: Up 1% YoY, from 609.77% in Q3 2023 to 616.36% in Q3 2024 CPA: Up 8% YoY, from $13.92 in Q3 2023 to $15.15 in Q3 2024 CPC: Up 6% YoY, from $0.50 in Q3 2023 to $0.53 in Q3 2024 Conversion Rate: Down 3% YoY, from 3.56% in Q3 2023 to 3.47% in Q3 2024 Shopping campaigns with PMax:\u00a0ROAS up 4% YoY\u00a0CPA down 15% YoY\u00a0CPC down 10% YoY\u00a0Conversion rate up 5% YoY\u00a0 What we find is that while most of our advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, the rising cost per click cost cut into those improvements.\u00a0 For some clients knowing that the cost per click has increased 22% from 2023 to 2024 is not news to them, but to others, seeing the actual data broken down my campaign type may be illuminating. Although no one likes to have to increase their Google Ads spend budget just to stay competitive, the data points out that ad spend budgets should be reviewed regularly to keep your business competitive in the Google Ads auction.\u00a0 For existing clients, we are offering a free analysis in December to plan a 2025 Google Ads spend budget by month; allowing you to compete effectively in this changing landscape. Please let us know to add you to our 2025 budget planning session by December 10th\u00a0 and receive a free Google Ads budget plan by month.\u00a0\u00a0 If you are not a client yet, you can get a two year analysis and a 2025 Google Ads spend budget by month for $250. Please contact us by December 15th with payment.<\/p>\n","protected":false},"author":5,"featured_media":5793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[577,582,630,642,614,588,682],"tags":[602],"class_list":["post-5810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-ads-consultant","category-google-ads-management","category-google-ads-management-pricing","category-google-ads-manager","category-google-ads-services","category-google-ads-strategists","tag-google-ads-management"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=5810"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5810\/revisions"}],"predecessor-version":[{"id":5811,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/5810\/revisions\/5811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media\/5793"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=5810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=5810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=5810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}