{"id":623,"date":"2008-10-17T05:21:06","date_gmt":"2008-10-17T10:21:06","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=623"},"modified":"2008-10-19T11:27:43","modified_gmt":"2008-10-19T16:27:43","slug":"its-a-great-time-to-consider-yahoo-pay-per-click","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/10\/17\/its-a-great-time-to-consider-yahoo-pay-per-click\/","title":{"rendered":"It&#8217;s a Great Time to Consider Yahoo Pay Per Click"},"content":{"rendered":"<p>This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in\u00a0AdWords ability to deliver conversions, and the quality score algorithm changes, <a title=\"Find out more about our Yahoo pay per click set up and management program.\" href=\"http:\/\/www.mccordweb.com\/internet-marketing\/easy-start.php\" target=\"_blank\">Yahoo<\/a> is looking better all the time.<\/p>\n<p>Yahoo has a very good ad serving program, is a good value for the money, and has consistently supplied quality conversions. Yahoo&#8217;s only problem is that not everyone uses Yahoo as their search engine; meaning that you get less &#8220;reach&#8221; when you advertise on Yahoo versus on Google.<\/p>\n<p>We have found however, that as a supplement to your <a title=\"Our Google AdWords set up and management programs.\" href=\"http:\/\/www.mccordweb.com\/internet-marketing\/adwords.php\" target=\"_blank\">Google AdWords program<\/a>, Yahoo can deliver the lead conversions that you are looking for at nearly one third to one half less per click than you will pay on AdWords. Additionally, if you are the type of person who really wants to manage your own advertising account versus <a title=\"McCord Web Services provides quality online advertising management.\" href=\"http:\/\/www.mccordweb.com\/internet-marketing\/index.php\" target=\"_blank\">hiring a professional manager, like us<\/a>, then Yahoo is an excellent place to advertise and even start checking our pay per click for the first time.<\/p>\n<p>Yahoo has a very easy to understand ad control panel, provides quality keyword discovery tools, and is very easy to manage on an ongoing basis. Although the Yahoo program is less sophisticated than Google&#8217;s, it is easy to use and makes getting up and running fairly painless.<\/p>\n<p>With AdWords upping the ante in regards to a big jump in click costs since the algorithm change on 9-15-08, more of our clients are lowering AdWords budgets to fund a jump into Yahoo. Some are simply allocating more dollars for Yahoo and some are stealing AdWords money to fund new Yahoo accounts.<\/p>\n<p>AdWords had system maintenance on Saturday 10-11. but it is still to early to say if this was an adjustment to the highly unpopular quality score update they did in September, or an additional tweak to wring more money from your pocketbook. Whichever it is, we&#8217;ll be sure to let you know as we start to see the impact in the nearly 35 accounts that we manage in a wide variety of business sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in\u00a0AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time. Yahoo has a very good ad serving program, is a good value for the money, and has consistently supplied quality conversions. Yahoo&#8217;s only problem is that not everyone uses Yahoo as their search engine; meaning that you get less &#8220;reach&#8221; when you advertise on Yahoo versus on Google. We have found however, that as a supplement to your Google AdWords program, Yahoo can deliver the lead conversions that you are looking for at nearly one third to one half less per click than you will pay on AdWords. Additionally, if you are the type of person who really wants to manage your own advertising account versus hiring a professional manager, like us, then Yahoo is an excellent place to advertise and even start checking our pay per click for the first time. Yahoo has a very easy to understand ad control panel, provides quality keyword discovery tools, and is very easy to manage on an ongoing basis. Although the Yahoo program is less sophisticated than Google&#8217;s, it is easy to use and makes getting up and running fairly painless. With AdWords upping the ante in regards to a big jump in click costs since the algorithm change on 9-15-08, more of our clients are lowering AdWords budgets to fund a jump into Yahoo. Some are simply allocating more dollars for Yahoo and some are stealing AdWords money to fund new Yahoo accounts. AdWords had system maintenance on Saturday 10-11. but it is still to early to say if this was an adjustment to the highly unpopular quality score update they did in September, or an additional tweak to wring more money from your pocketbook. Whichever it is, we&#8217;ll be sure to let you know as we start to see the impact in the nearly 35 accounts that we manage in a wide variety of business sectors.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[206,3],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-pay-per-click","tag-ppc","tag-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s a Great Time to Consider Yahoo Pay Per Click | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/10\/17\/its-a-great-time-to-consider-yahoo-pay-per-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s a Great Time to Consider Yahoo Pay Per Click | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in\u00a0AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time. Yahoo has a very good ad serving program, is a good value for the money, and has consistently supplied quality conversions. Yahoo&#8217;s only problem is that not everyone uses Yahoo as their search engine; meaning that you get less &#8220;reach&#8221; when you advertise on Yahoo versus on Google. We have found however, that as a supplement to your Google AdWords program, Yahoo can deliver the lead conversions that you are looking for at nearly one third to one half less per click than you will pay on AdWords. Additionally, if you are the type of person who really wants to manage your own advertising account versus hiring a professional manager, like us, then Yahoo is an excellent place to advertise and even start checking our pay per click for the first time. Yahoo has a very easy to understand ad control panel, provides quality keyword discovery tools, and is very easy to manage on an ongoing basis. Although the Yahoo program is less sophisticated than Google&#8217;s, it is easy to use and makes getting up and running fairly painless. With AdWords upping the ante in regards to a big jump in click costs since the algorithm change on 9-15-08, more of our clients are lowering AdWords budgets to fund a jump into Yahoo. Some are simply allocating more dollars for Yahoo and some are stealing AdWords money to fund new Yahoo accounts. AdWords had system maintenance on Saturday 10-11. but it is still to early to say if this was an adjustment to the highly unpopular quality score update they did in September, or an additional tweak to wring more money from your pocketbook. Whichever it is, we&#8217;ll be sure to let you know as we start to see the impact in the nearly 35 accounts that we manage in a wide variety of business sectors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2008\/10\/17\/its-a-great-time-to-consider-yahoo-pay-per-click\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2008-10-17T10:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-10-19T16:27:43+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"It&#8217;s a Great Time to Consider Yahoo Pay Per Click\",\"datePublished\":\"2008-10-17T10:21:06+00:00\",\"dateModified\":\"2008-10-19T16:27:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/\"},\"wordCount\":360,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"PPC\",\"Yahoo\"],\"articleSection\":[\"Pay Per Click\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/\",\"name\":\"It's a Great Time to Consider Yahoo Pay Per Click | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2008-10-17T10:21:06+00:00\",\"dateModified\":\"2008-10-19T16:27:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2008\\\/10\\\/17\\\/its-a-great-time-to-consider-yahoo-pay-per-click\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It&#8217;s a Great Time to Consider Yahoo Pay Per Click\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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