{"id":73,"date":"2007-05-08T15:51:00","date_gmt":"2007-05-08T20:51:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=73"},"modified":"2007-05-08T15:51:00","modified_gmt":"2007-05-08T20:51:00","slug":"new-improved-google-analytics-on-its-way","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/08\/new-improved-google-analytics-on-its-way\/","title":{"rendered":"New Improved Google Analytics on Its Way"},"content":{"rendered":"<p>Click the post title to watch the summary video from Google of what the new Google Analytics provides.  At first glance it seemed like it was being dumbed down for the average person and no longer a professional tool, but watch the video and then you&#8217;ll know that <span class=\"blsp-spelling-corrected\" id=\"SPELLING_ERROR_0\">assessment<\/span> is wrong.<\/p>\n<p>It appears that Analytics has added some easier ways to access your information without having to endlessly drill down to find reports.  <span class=\"blsp-spelling-corrected\" id=\"SPELLING_ERROR_1\">Analytics<\/span> has not necessarily been an intuitive tool.  Now at least it will focus on being more visual on main control panels.<\/p>\n<p>I think that it is a good change see if you <span class=\"blsp-spelling-corrected\" id=\"SPELLING_ERROR_2\">agree<\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click the post title to watch the summary video from Google of what the new Google Analytics provides. At first glance it seemed like it was being dumbed down for the average person and no longer a professional tool, but watch the video and then you&#8217;ll know that assessment is wrong. It appears that Analytics has added some easier ways to access your information without having to endlessly drill down to find reports. Analytics has not necessarily been an intuitive tool. Now at least it will focus on being more visual on main control panels. I think that it is a good change see if you agree!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Improved Google Analytics on Its Way | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/08\/new-improved-google-analytics-on-its-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Improved Google Analytics on Its Way | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Click the post title to watch the summary video from Google of what the new Google Analytics provides. At first glance it seemed like it was being dumbed down for the average person and no longer a professional tool, but watch the video and then you&#8217;ll know that assessment is wrong. It appears that Analytics has added some easier ways to access your information without having to endlessly drill down to find reports. Analytics has not necessarily been an intuitive tool. Now at least it will focus on being more visual on main control panels. 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