{"id":77,"date":"2007-05-16T10:53:00","date_gmt":"2007-05-16T15:53:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=77"},"modified":"2012-03-04T19:17:04","modified_gmt":"2012-03-04T23:17:04","slug":"google-adwords-compared-to-yahoo-sponsored-search","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/","title":{"rendered":"Google AdWords Compared to Yahoo Sponsored Search"},"content":{"rendered":"<p>You&#8217;ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper.<\/p>\n<p>This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies.  You will need to share your email address with us to download the paper.  This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don&#8217;t like your first newsletter issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don&#8217;t like your first newsletter issue.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords Compared to Yahoo Sponsored Search | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords Compared to Yahoo Sponsored Search | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"You&#8217;ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don&#8217;t like your first newsletter issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-16T15:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-04T23:17:04+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\"},\"headline\":\"Google AdWords Compared to Yahoo Sponsored Search\",\"datePublished\":\"2007-05-16T15:53:00+00:00\",\"dateModified\":\"2012-03-04T23:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/\"},\"wordCount\":89,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"articleSection\":[\"Google AdWords\",\"News &amp; Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/\",\"name\":\"Google AdWords Compared to Yahoo Sponsored Search | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2007-05-16T15:53:00+00:00\",\"dateModified\":\"2012-03-04T23:17:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2007\\\/05\\\/16\\\/google-adwords-compared-to-yahoo-sponsored-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google AdWords Compared to Yahoo Sponsored Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/ff9d4b511f78814fa53f990f16f66425\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"description\":\"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.\",\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google AdWords Compared to Yahoo Sponsored Search | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/","og_locale":"en_US","og_type":"article","og_title":"Google AdWords Compared to Yahoo Sponsored Search | The Web Authority","og_description":"You&#8217;ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper. This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don&#8217;t like your first newsletter issue.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2007-05-16T15:53:00+00:00","article_modified_time":"2012-03-04T23:17:04+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425"},"headline":"Google AdWords Compared to Yahoo Sponsored Search","datePublished":"2007-05-16T15:53:00+00:00","dateModified":"2012-03-04T23:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/"},"wordCount":89,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"articleSection":["Google AdWords","News &amp; Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/","name":"Google AdWords Compared to Yahoo Sponsored Search | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2007-05-16T15:53:00+00:00","dateModified":"2012-03-04T23:17:04+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2007\/05\/16\/google-adwords-compared-to-yahoo-sponsored-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Google AdWords Compared to Yahoo Sponsored Search"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/ff9d4b511f78814fa53f990f16f66425","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d7eceefc200ee5c17e44755f885f77c9f52a3e672be4d27ece0305f750b9678?s=96&d=blank&r=g","caption":"Nancy McCord"},"description":"Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.","sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":2703,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/77\/revisions\/2703"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}