{"id":889,"date":"2009-03-17T05:57:53","date_gmt":"2009-03-17T10:57:53","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=889"},"modified":"2012-03-04T18:43:03","modified_gmt":"2012-03-04T22:43:03","slug":"google-adwords-explained","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2009\/03\/17\/google-adwords-explained\/","title":{"rendered":"Google AdWords Explained"},"content":{"rendered":"<p>Here is video made by Google AdWords that explains some very important topics such as quality score, how Google decides where ads place on the page, and the AdWords auction.<\/p>\n<p><object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>So are you confused yet? :0)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is video made by Google AdWords that explains some very important topics such as quality score, how Google decides where ads place on the page, and the AdWords auction. So are you confused yet? :0)<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[182],"class_list":["post-889","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends","tag-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords Explained | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2009\/03\/17\/google-adwords-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords Explained | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Here is video made by Google AdWords that explains some very important topics such as quality score, how Google decides where ads place on the page, and the AdWords auction. 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