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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026 - By Nancy McCord

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

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Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed)

June 3, 2026 - By David Hogestyn

Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess. If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

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Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026 - By David Hogestyn

The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might have heard whispers of the “dead internet theory,” a concept suggesting that bots are slowly taking over web traffic and leaving human voices drowned out by automated noise. Recent data…

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The Death of Last-Click: Mastering the 2026 B2B Journey

March 25, 2026 - By David Hogestyn

You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.” Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

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