How to Move Your Website to SSL

Many website owners are getting approached by their hosts to move from http to https. What is important to know is that there is an easy way to do this and a hard way.

Here are my tips to easily move from http to https

Typically I will recommend that you buy your SSL certificate through your web host. Although it may be slightly more expensive, when you use your host’s provider your host is eager to help you set up your SSL cert correctly.

I paid $199 for my SSL certificate which is renewable each year through my web host. Once you have purchase the certificate, your host take over the installation on your server. For most clients this is all that needs to be done. Everything should work yet be under the green padlock and your site should start with https.

I do recommend that if you do move to SSL that you have your webmaster review your website files to assure that there are no hard coded in page links within your website referencing http. If there are, you will want them to change them to https.

Also if you are running WordPress in a directory on your site, you will want to update your logins and locations so that your blog and the blog access control panel are now all https.

Last of all do not forget to update the links in Google Ads. Change your site links and ad URLs to https to complete the project.

One tip, I typically recommend moving to https before you do a website redesign. There is nothing worse than having to troubleshoot server issues for https while you are troubleshooting a new site launch. Don’t do these updates at the same time.

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How to Create a Shareable Google Review Link for Your Business

Visit this Google Developer site to create your link called the PlaceIDFinder: https://google-developers.appspot.com/maps/documentation/javascript/examples/full/places-placeid-finder

Find our place using your business name and address. Grab your unique ID code.

Put the code at the end of this URL

https://search.google.com/local/writereview?placeid=

My special code is: ChIJIbqiqDOmt4kR_LwwRKoxrtM

My complete shareable link for reviews is now as follows:

https://search.google.com/local/writereview?placeid=ChIJIbqiqDOmt4kR_LwwRKoxrtM

You can create a QR code with this link and get more Google Reviews by easily sharing your link.

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Adding Facebook Advertising to Your Internet Marketing Strategy

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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Tackling a High Bounce Rate- Part Two

Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.

First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.

If this is the case, I recommend the following actions:

Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.

Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.

If this is the case, I recommend the following actions:

Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?

Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?

Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.

We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.

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