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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026 - By David Hogestyn

    It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing?  If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

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  • SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.
    Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026 - By David Hogestyn

    You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Team reviewing a proposal from McCord Web Services.
    GEO - Google - Google Ads - Google Ads AI - News & Trends - Search Engine Marketing - Search Engine Optimization - SEO

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026 - By Nancy McCord

    If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…

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    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • We have the answers on all things on Answer Engine Optimization.
    AEO - AI Search - Digital Marketing - Digital Marketing Agency - Generative Engine Optimization - GEO - Local Business Visibility - News & Trends - Search Engine Optimization - SEO - Web Visibility

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026 - By Nancy McCord

    For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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