Google Ads SEM Program
We have a phased program called Quick Start™. In this special business-friendly program, we quickly generate leads and click activity. We will do keyword research, craft ad versions, set up all ad assets, and communicate with you regularly providing detailed reporting and analysis.
New account set up fees start at $1,200 and include the first two months of account management.
Routine management after the first two months is billed monthly and is based on your scheduled ad spend. Check out our fee calculator to find your own monthly management fee for the third month of service.
We work to provide value to you in all we do and schedule regular phone calls to assure that the results you want and we work to deliver are on target based on your phone calls and leads received.
We invite you to learn more about our Google Ads services. We provide full set up and account management, optimization of existing ad accounts, and services on-demand by the hour. Learn more now.
We Are Google Partners
Focused on Transparency
When we set up your Google Ads or Microsoft Advertising program, the account is yours. You have full access to the account. You can login at any time to see the changes or testing that we are working on to improve performance.
Robust Reporting
Using Google Data Studio, we build reports to keep you up-to-date on the activity and performance in your account. We run daily, weekly, and monthly reports with the option an executive summary report.
We Are Microsoft Advertising Partners
Microsoft Advertising PPC
We recommend only top performing Google Ads accounts add Microsoft Advertising to their marketing mix
With a smaller reach then Google Ads, Microsoft Advertising serves ads on Bing.com, Duck Duck Go, and other great platforms, and can deliver competitive conversion results.
Microsoft Advertising has a customer privacy-focused approach with quality display and audience networks. We can import programs from Google Ads directly into Microsoft Advertising saving time and set up fees.
We bill our time by the hour for set up in Microsoft Advertising with our management fee based on your Microsoft Advertising ad spend.
We invite you to learn more about our Microsoft Advertising services. Learn more now.
Why McCord Web Services?
There are several reasons why you should use our Google Ads and Microsoft Advertising set up and management services.
• You save more when you compare our fee structure with that of other strategists.
• The high level of time we spend in the first eight weeks pays off in getting results fast.
• As Google Partners specializing in Google Ads, we are tested and monitored. Other services may not carry this credential and may not be up to date on advanced Google Ads tools and management strategies.
• We are certified by Google in all advertising areas: search ads, shopping ads, display ads, and video ads.
White Label Agency Services
• We think that when you talk to one of our experts, you'll understand that it is the depth of experience, knowledge, experience in generating leads and a passion for what we do that sets us apart from other account strategists.
• We operate as "White Label" Strategists for other advertising agencies managing their clients seamlessly; operating as if we were part of the agency team.
• Our fee structure allows our agency partners to make a margin on our services; making Search Engine Marketing a profit center for their business.
• No need to hire staff and pay for training. We focus on lead and conversion growth and provide real results.
• It is easy and fast to start up with us. We are happy to chat today!
Facebook Advertising
Facebook is where your customers spend a part of their free time, why not advertise to them where they are. With the ability to target age, location, and other key demographics, Facebook is a great place to advertise.
Clients can start at a relatively low budget under $400 for the month and see results of increased website traffic and sales of products and services.
Even ecommerce stores have success in selling merchandise on Facebook. One of our clients is a laboratory supply store. Facebook has been delivering high sales volume at a better ROAS (Return on Ad Spend) than Google Ads!
Facebook advertising services are billed by the hour. We can do set up and then management on a bimonthly schedule or on-demand after our expert set up.
We invite you to visit our Facebook advertising page to learn more about Facebook advertising and our set up and management services.
Consider Facebook Advertising
What is PPC or Pay-Per-Click?
Search Engine Marketing is also called Pay-Per-Click Marketing. Search engines and social media platforms show your ads based on your targeting settings and bill you for each click-in to your website landing page.
You set a maximum click charge with the final click charge determined by an auction. Your ad competes for placement on the search results page or in the social media news feed. You do not pay for the times your ad shows, only when someone clicks your ad.
What is an Impression?
An impression is when the platform shows your ad. You do not pay for impressions unless you have selected to do so instead of paying by the click.
Some accounts may decide that exposure is important to their ad success such as in the display or audience network. Whey will choose to pay a charge to have ads shown by 1,000 impressions.
Brands may advertise in this fashion to build awareness which may increase conversions within pay-per-click programs.
Consider LinkedIn or Reddit Advertising
LinkedIn & Reddit Advertising
Are you looking for low cost ways to reach business owners and consumers? LinkedIn and Reddit offer good exposure with low click costs to generate website traffic. We like both for instant exposure where you can start up with a $200 to $300 a month budget.
Business loves LinkedIn. With the ability to reach business owners by industry and location, LinkedIn is a natural expansion of your overall marketing program if you provide B2B services.
Consumers, gamers, and forum visitors love Reddit and so does Google organic search. Reddit is new to Pay-Per-Click, but has a loyal and active online community. Reddit is great for driving website traffic and for brand exposure. Find out more about our advertising services for LinkedIn and Reddit.