McCord Web Services' Microsoft Advertising Programs
McCord Web Services has created a unique business-friendly program that drives Microsoft Advertising performance with the professional support you need from our skilled and credentialed team. When you select us as your Microsoft Advertising Strategists, we work hard to provide the results you desire and are good stewards of your ad spend budget.
Our Value to You
McCord Web Services LLC is a Microsoft Advertising Partner. Nancy McCord and Christopher Harper are both Certified Professionals in promoting your products and services on Bing.com, Duck, Duck, Go, Microsoft properties, and vetted Microsoft partner websites.
With yearly continuing education and testing as requirements to retain these credentials, you can rest assured that our team is up to date on new tactics and strategies to help you get the most from Microsoft Advertising and the use of new ad management tools.
• Superior Qualifications in Microsoft Advertising
McCord Web Services LLC is a Microsoft Advertising Partner. Nancy McCord is a Microsoft Advertising Search Certified Professional. Nancy McCord is certified in Search, Native and Display, and Shopping programs with Microsoft Advertising and has earned the Microsoft Advertising Certified Professional credential. Christopher Harper is a Microsoft Advertising Search Ad Certified Professional.
With comprehensive and rigorous education and testing requirements to retain these credentials, you can be assured that our team is current on new tactics and strategies to help you get the most from Microsoft Advertising.
• Superior Broad and Diverse Experience with Proven Results
Our firm has managed client accounts across a broad and diverse sector of businesses. Nancy McCord, our Founder and CEO, has more than 18 years of experience in professionally managing Google Ads and Microsoft Advertising accounts.
Christopher Harper, our Managing Director, has been working in the business for more than 10 years and is an expert in both the Google Ads and Microsoft Advertising platform. Both Chris and Nancy have the knowledge and skill to help your clients get the most from Google Ads and Microsoft Advertising.
Extend Your Advertising Reach Using Bing.com with Microsoft Advertising
We recommend only mature and converting accounts in Google Ads be considered for advertising in Microsoft Advertising. We recommend a smaller budget than what you allocate for Google Ads. Conversion results are still good and exposure provides a Google alternative to extend your market reach. Competition is not typically as fierce as it is in Google Ads.
For set up, we bill by the hour for migration services into Microsoft Advertising. A typical client will need about two or three hours of our time for account set up and Google Ads migration into the Microsoft platform. Ecommerce stores will typically need five to six hours of service for set up.
Not all clients will be accepted into the Microsoft Advertising program. Set up will start with screen sharing with you to see if Microsoft will accept your business into advertising on their platform. Once accepted, you will be asked to enter your credit card into your new advertising account. Once we link your new account to our management portal, we will take over and start the integration and set up process.
After set up, we actively manage your new Microsoft Advertising program and keywords with an effort to increase leads and profitability. We remove poor performing keywords, add new keywords and negative keywords, and even create new ad text. We monitor actual search queries to ensure that we are doing everything possible to carefully target your program for performance. After the month is over, you will receive a monthly performance report with our comments and detailed analysis of your account.
Monthly Professional Management
Monthly Management Estimator
Limited Time Special Pricing*
Enter your Microsoft Ads monthly
budget for clicks.
$
Monthly Management Fee After
Migration is $0.
For estimating purposes only.
Prices are subject to change.
*Pricing Promotion Ends 9/30/2025.
Use our Account Management Estimator above for your monthly management fee based on the scheduled ad spend after completing we have completed your migration. Our fee is reviewed monthly and adjusted when your budget changes. If you change your budget significantly mid-month, we will prorate your new fee based on the day the budget was changed.
Use our calculator to estimate your management fee during our promotional period until 9/30/2025.
Doing Business with Us
When you select our Microsoft Advertising program, you will pay for our services in advance for each month by one of our approved payment methods. We will schedule time in our schedule to set up your new program after receipt of payment during the regular business work week.
Our billable rate for Search Engine Marketing services is $95 per hour. Please remember our fees are separate from the click charges that you will pay directly to Microsoft. Our billable rate for on-demand/hourly services is $115 per hour.
All platform clicks are billed to your credit card, which is installed in the account, at set up. We do not make a margin or commission off of any click activity.