McCord Web Services' Google Ads Programs
McCord Web Services has created a unique business-friendly program that drives Google Ads performance with the professional support you need from our skilled and credentialed team. When you select us as your Google Ads Strategists, we work hard to provide the results you desire and are good stewards of your Google Ads' budget.
Our Value to You
McCord Web Services LLC is a Google Partner. Nancy McCord and Christopher Harper are both Google Ads Certified Professionals in all areas of advertising.
With yearly continuing education and testing as requirements to retain these credentials, you can rest assured that our team is up to date on new tactics and strategies to help you get the most from Google Ads and the use of new ad management tools.
• Superior Qualifications in Microsoft Advertising
McCord Web Services LLC is a Microsoft Advertising Partner. Nancy McCord is a Microsoft Advertising Search Certified Professional. Nancy McCord is certified in Search, Native and Display, and Shopping programs with Microsoft Advertising and has earned the Microsoft Advertising Certified Professional credential. Christopher Harper is a Microsoft Advertising Search Ad Certified Professional.
With comprehensive and rigorous education and testing requirements to retain these credentials, you can be assured that our team is current on new tactics and strategies to help you get the most from Microsoft Advertising.
• Superior Broad and Diverse Experience with Proven Results
Our firm has managed client accounts with up to a $3.5 million ad spend annually across a broad and diverse sector of businesses. Nancy McCord, our Founder and CEO, has more than 18 years of experience in professionally managing Google Ads and Microsoft Advertising accounts.
Christopher Harper, our Managing Director, has been working in the business for more than 10 years and is an expert in the Google Ads and Microsoft Advertising platform. Both Chris and Nancy have the knowledge and skill to help your clients get the most from Google Ads and Microsoft Advertising.
Our QuickStart™ Set Up Program for New Accounts
As part of our QuickStart™ program, we will review your website and competitor's ads. We select keywords for maximum searches using Google's Keyword Planner. We provide ad group theme selection consultation, an intensive review of your website for keyword targets, and consult with you on your needs and strategy.
We set up your account with four ad groups, and set up Google Ads extensions (sitelink, call extensions, callouts, structured snippets, and assist with location extension implementation) as well as craft ad text in Google’s responsive ad format. We provide detailed instructions for you to send to your webmaster providing your unique tracking codes for Google Ads conversion scripting and tracking implementation.
Additionally, we actively manage your Google Ads program and keywords with an effort to increase leads and profitability. We remove poor performing keywords, add new keywords and negative keywords, and even create new ad text. We monitor actual search queries to ensure that we are doing everything possible to carefully target your program for performance. You will receive a report from our team weekly with account performance statistics. After the month is over, you will receive a monthly performance report with our comments and detailed analysis of your account.
Our Management Fee
• Set up starts at $950 and includes set up and management for the first four weeks (Phase I). Some accounts may pay more for set up such as ecommerce stores and high-spend accounts.
• The second four week period or Phase II is one-half of your Phase I fee.
• Starting in the third month the management fee moves to a pricing grid based on the ad spend and number of ad groups we manage.
Monthly Professional Management
Monthly Management Estimator
Limited Time Special Pricing*
Enter your Google Ads monthly
budget for clicks.
$
Monthly Management Fee After
Phase I and II is $0.
For estimating purposes only.
Prices are subject to change.
*Pricing Promotion Ends 9/30/2025.
Use our Account Management Estimator above for your monthly management fee based on the scheduled ad spend after completing our eight week Phase I and Phase II. Our fee is reviewed monthly and adjusted when your budget changes. If you change your budget significantly mid-month, we will prorate your new fee based on the day the budget was changed.
Account Optimizations
For clients who are are already using Google Ads or Microsoft Advertising, we do not start with our QuickStart™ program. These clients will move into an optimization program. We will review the account and provide an estimate of hours for optimization services for the first month of account management. After the first month, these clients will move directly into Phase III monthly management using our program grid for determination of their monthly management fee.
Use our calculator to estimate your management fee during our promotional period until 9/30/2025.
Doing Business with Us
When you select our Google Ads QuickStart™ program, you will pay for our services in advance for each month by one of our approved payment methods. We will schedule time in our schedule to set up your Google Ads™ program after receipt of payment during the regular business work week.
Our billable rate for Google Ads QuickStart™ services is $95 per hour. Please remember our fees are separate from the click charges that you will pay directly to Google. Our billable rate for on-demand/hourly services is $115 per hour.
All platform clicks are billed to your credit card, which is installed in the account, at set up. We do not make a margin or commission off of any click activity.
Find out from Google more about working with third party account managers like McCord Web Services. McCord Web Services manages your account with the highest level of integrity and adheres strictly to Google's policies to provide full transparency for how clicks are delivered and how your budget is spent.