McCord Web Services' Google Ads Programs
McCord Web Services has created a unique business-friendly program that drives Google Ads performance with the professional support you need from our skilled and credentialed advertising strategy team. When you select us as your Google Ads Strategists, we work hard to provide the results you desire and are good stewards of your Google Ads' budget.
Our Value to You
McCord Web Services LLC is a Google Partner. Nancy McCord and Christopher Harper are both Google Ads Certified Professionals in all areas of advertising.
With yearly continuing education and testing as requirements to retain these credentials, you can rest assured that our team is up to date on new tactics and strategies to help you get the most from Google Ads and the use of new ad management tools.
• Superior Qualifications in Microsoft Advertising
McCord Web Services LLC is a Microsoft Advertising Partner. Nancy McCord is a Microsoft Advertising Search Certified Professional. Nancy McCord is certified in Search, Native and Display, and Shopping programs with Microsoft Advertising and has earned the Microsoft Advertising Certified Professional credential. Christopher Harper is a Microsoft Advertising Search Ad Certified Professional.
With comprehensive and rigorous education and testing requirements to retain these credentials, you can be assured that our team is current on new tactics and strategies to help you get the most from Microsoft Advertising.
• Superior Broad and Diverse Experience with Proven Results
Our firm has managed client accounts with up to a $2.5+ million ad spend annually across a broad and diverse sector of businesses.
Nancy McCord, our Founder, CEO, and account strategist, has more than 18+ years of experience in professionally managing Google Ads and Microsoft Advertising accounts.
Christopher Harper, our Managing Director and account strategist, has been working in the business for 10+ years and is an expert in the Google Ads and Microsoft Advertising platform. Both Chris and Nancy have the knowledge and skill to help your clients get the most from Google Ads and Microsoft Advertising.
Google Ads QuickStart™ Program
Our Google Ads QuickStart™ Program is designed to build a strong foundation for your success online. We start with an in-depth analysis of your business, reviewing your website and your competitors' ads to understand the landscape. Using Google's Keyword Planner, we identify the best keywords to attract maximum traffic and then consult with you to develop a strategic plan.
What's Included:
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Comprehensive Account Setup: We build your new account from the ground up, targeted ad groups and configuring essential Google Ads extensions like sitelinks, callouts, and structured snippets. We also craft compelling ad text in Google's responsive ad format and provide detailed instructions for your webmaster to implement conversion tracking.
- Proactive Management: Once your account is live, we actively manage and optimize your campaigns to increase leads and profitability. This includes continuously adding and removing keywords, creating negative keyword lists to eliminate wasted spending, and refreshing your ad copy. We closely monitor search queries to ensure your ads are reaching the right audience.
- Transparent Reporting: Stay informed with weekly performance reports showing key account statistics. At the end of each month, you'll receive a detailed performance report with our analysis and recommendations, giving you a clear view of your progress and results.
Our Pricing
We offer customized pricing based on your unique business needs and goals. To receive a personalized estimate, please contact us with your starting Google Ads spend. We'll provide a transparent quote tailored to you.
New to Google Ads?
If you're just starting, we'll help you build a strong foundation. A one-time onboarding fee of $1,300 to $2,200+ covers everything you need to launch successfully, including:
- Comprehensive keyword research
- Campaign, ad group, and asset group setup
- Weekly and monthly reporting templates
- Multiple consultations to ensure a professional setup
- The first four weeks of account management, including conversion code implementation support
Elevate an Existing Account
Is your current Google Ads account underperforming? Let us take a look. We'll conduct a complimentary review and provide a quote to optimize your account for peak performance. When you accept our optimization plan, this fee includes four weeks of management to ensure the changes are successful and sustainable.
Ongoing Management Fees: An Investment in Your Growth
After your initial onboarding or optimization period, our monthly management fee is based on the complexity and scale of your account. The more campaigns, ad groups, and services you need, the more involved we are—and your price will reflect that.
Here's a general guide to our monthly pricing:
Premium Partnership for Advanced Advertisers
For businesses with an ad spend over $8,000 a month, we offer a premium partnership that includes a suite of complimentary services designed to accelerate your growth:
- Weekly strategy calls to keep you on track
- Expert landing page content and design specs
- Google Tag Manager and Analytics assistance
- Dedicated conversion code setup support
- Free Microsoft Advertising account setup*
*Microsoft determines eligibility for their advertising platform.
Doing Business with Us
When you select our Google Ads QuickStart™ program, you will pay for our services for each month by one of our approved payment methods. We will schedule time in our schedule to set up your Google Ads&trad; program after receipt of payment during the regular business work week.
Please remember our fees are separate from the click charges that you will pay directly to Google. All platform clicks are billed to your credit card, which is installed in the account, at set up. We do not make a margin or commission off of any click activity.
Find out from Google more about working with third party account managers like McCord Web Services. McCord Web Services manages your account with the highest level of integrity and adheres strictly to Google's policies to provide full transparency for how clicks are delivered and how your budget is spent.