What’s the Difference Between ChatGPT and Bard?

Ghat Bot Interaction with Prompts

Microsoft’s Bing search engine has reached 100 million daily active users with the help of ChatGPT integration. Microsoft announced the news a month after the company integrated OpenAI’s chatbot program into Bing. Bing has long struggled to chip away at Google Search’s market share. The ChatGPT integration with Bing is still in preview mode and accessible via a waitlist. Microsoft has seen a “million+” preview users routinely try the new Bing over the past month.

About Chat GPT

Chat GPT is an advanced natural language processing model that has been trained on a massive corpus of text data. It uses deep learning techniques to predict the most likely response to a given input, allowing it to generate human-like responses to a wide range of natural language inputs. This makes it an ideal tool for chatbots and virtual assistants, allowing them to provide personalized and responsive customer service. Chat GPT’s abilities have also been demonstrated in language translation, summarization, and question-answering tasks.

About BARD

BARD, on the other hand, is designed specifically to generate human-like poetry. It has been trained on a vast corpus of poetry spanning different genres and styles, allowing it to mimic the nuances of human language and generate original poetic works. BARD’s capabilities have opened up new creative opportunities for writers, poets, and artists looking to explore the possibilities of AI-generated art.

Chat Comparisons

While both models are impressive in their own right, there are some key differences between them. Chat GPT is designed for practical applications such as customer service and language translation, while BARD is focused on creative expression. Chat GPT generates responses that are designed to be informative and useful, while BARD generates poetry that is designed to evoke emotions and inspire creativity.

Another key difference between the two models is their training data. While Chat GPT has been trained on a broad range of text data, including news articles, books, and social media posts, BARD has been trained specifically on poetry. This means that BARD is better suited to generating poetic works, while Chat GPT is better suited to generating responses in a wider range of contexts.

In conclusion, while Chat GPT and BARD share some similarities in their underlying technology, they have been designed for different purposes. Chat GPT is focused on generating human-like responses in natural language conversations, while BARD is focused on generating human-like poetry. Both models are impressive in their own right and have opened up new possibilities for AI-generated content.

This is the kind of material we can expect from Chat GPT. In that we see that it is an asset for quick research but everything it spits out should be fact checked with your own quality research.

We Are Bullish on Bing.com – Get Your Advertising On Target

Get Your Advertising on Target

It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why.

Bing is the second-largest search engine worldwide with a 2.47% market share¹. Bing’s cut of the market has increased by 1.23% since 2019¹. Bing’s market share peaked at 3.63% in 2014¹.

In the desktop search engine market, Bing has a global market share of 6.15%¹. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%¹. By comparison, when it comes to desktop searches, Google has a market share of 86.82%¹.

Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year¹. Bing is available in 105 languages and 238 countries¹. Bing has a market share of 38.46% among US console users¹.

In summary, Bing’s market share has been growing since 2019 but still lags behind Google’s market share which is currently at 92.13%¹. However, Bing is still generating significant revenue for Microsoft and is available in many languages and countries¹.

With the introduction of the tight integration of Windows 11 and Edge and popularity and news buzz on ChatGPT and integration into Bing’s search bar, Bing’s popularity is not through the roof. Market share and interest continues to grow.

As for our clients, many have started to move into Microsoft Advertising and are getting great results.

Maybe you should be looking at Microsoft Advertising for lower cost conversions than Google Ads. For a number of clients we are seeing conversion costs of under $50 when a conversion in Google is over $100. Visit our website for more information on our Microsoft Advertising services today.

Today’s update using ChatGPT:

As of April 2021, Google holds a whopping **92.18%** share of the global search engine market while Bing ranks second with a market share of **2.27%**².

However, Bing Ads reach **63 million** searchers that aren’t reached with Google AdWords¹. Bing prompts **35% higher** in results than Google Ads³. Bing also has a less competitive playfield which means users do not have much to bid on keywords to secure their search result spot³. Microsoft adds that Bing covers **34%** of desktop-based search engine space³.

Source: Conversation with Bing, 3/29/2023(1) Bing vs Google: 2023 Head to Head Comparison | SerpWatch. https://serpwatch.io/blog/bing-vs-google/ Accessed 3/29/2023.

(2) Bing Ads vs. Google Ads: Which Deserves Your Ad Dollars? – WebFX. https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/ Accessed 3/29/2023.

(3) Bing Ads vs. Google Ads: Which Platform is Better in 2023?. https://www.thinkorion.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

(4) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/29/2023.

(5) Bing Ads vs. Google Ads: The Pros & Cons of Each Platform – Instapage. https://instapage.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

Source: Conversation with Bing, 3/27/2023(1) Microsoft Bing Usage and Revenue Stats (New Data) – Backlinko. https://backlinko.com/bing-users Accessed 3/27/2023.

(2) 46 Critical Bing Statistics: 2023 Market Share Analysis & Data. https://financesonline.com/bing-statistics/ Accessed 3/27/2023.

(3) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/27/2023.

(4) Microsoft Bing hits 100 million active users in bid to grab share from …. https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone Accessed 3/27/2023.

We Are Bullish on Microsoft Advertising Due to ChatGPT in Search

Focus of a Computer Screen Open to ChatGPT

The interest in Microsoft Advertising since Bing.com’s introduction of ChatGPT in search is through the roof! We are onboarding new clients into Microsoft Advertising (Bing Ads) weekly and we are seeing great results.

We are bullish on Microsoft right now. With the rollout to more PCs of Windows 11, the new search interface in Windows tied to Bing, the strong press exposure of ChatGPT, and Microsoft’s integration with ChatGPT with their mobile and desktop search, interest is through the roof!

If you have not tried out Bing Search with ChatGPT you need to. Our firm loves the integration and I personally love the search results. In fact, I like the results better than Google’s. Not only are the results with ChatGPT integration immensely improved, but typically exactly what I was looking for is delivered as the first result – saving me time.

Interest in advertising using Microsoft Ads is at one of the highest points that I have seen it in years.  Clearly market share of searches will be improving with Bing vs Google. Add to all this the privacy issues Google has with consumer tracking, pending litigation that looks to break Google into smaller pieces, and the rising cost of clicks and conversions on Google Ads – online advertisers are now seriously looking for alternatives.

For many clients, but not all, the cost per click and cost per conversion is much lower in Microsoft Advertising.  Medical practices selling CoolSculpting will see good conversion generation at more than half the cost of Google Ads.

Industrial Business to Business clients will see great results on Microsoft Advertising using the Bing Ad search ads and the Microsoft network and at lower conversion costs.

In conclusion, we highly recommend you try some searches yourself on the Bing ChatGPT search box. The ChatGPT search box looks bigger than the regular search bar so, if you don’t see the big box, sign up for early access now.

Then, try some searches and we think you will agree – Bing Search has nailed it with better results and a cleaner interface than Google Search.

After that, check with us on getting ads set up in Bing so you can ride the wave of popularity and see lower cost conversion results on the Microsoft Advertising network today.

About Our Author, Nancy McCord

Nancy McCord is the founder and CEO of McCord Web Services LLC. She has been in the internet marketing business since 2001. As a professional writer and seasoned pay per click advertising expert, she has a unique point of view on what really works for business lead generation and growth.


Are There Consequences of Google.com’s New Continuous Scroll?

Person Surfing the Web on Desktop

Recently Google released a new feature for Google Search for desktop – continuous scroll. This fresh look for Google Search was clearly created from careful analysis of user behavior.

In terms of users moving through material of interest, Google sees continuous scroll as a way to get more information in front of a reader without the break of clicking to new pages. The problem with this new feature is the loss of top SERP placement for SEO and top of page placement for Google Ads. For Google Ads this may cause a drop in conversion numbers.

What Google Says About Continuous Scroll

Google has not released an official blog on the topic of continuous scroll on desktop, but here is what Google had to say when continuous scroll was released on mobile.

“While you can often find what you’re looking for in the first few results, sometimes you want to keep looking. In fact, most people who want additional information tend to browse up to four pages of search results. With this update, people can now seamlessly do this, browsing through many different results, before needing to click the ‘See More’ button.”

The Impact

Google seems to think that SEO results will improve as there will no longer be pages in the SERPs, but the simple fact is that people do not want to scroll through 50+ results of website listings trying to find an answer to a search query.

When it comes to Google Ads, Google say that ads won’t show on the bottom of the page but rather in the middle of a given portion of scrolling. From my point of view, the bottom of the first page, is better than the middle of what would have been the 3rd page of results.

Google has already stated that users of Google Ads will see an increase in impressions as users scroll down the page. On mobile, continuous scroll was one thing, because users could always find results on desktop, but now with desktop folded into continuous scroll, it is a whole new ball game.

Truthfully, I do not know the full impact continuous scroll will have on the digital Netscape, but I am watching and looking for solutions as problems emerge.

As an experienced Google ads and SEO expert who is always interested in drastic changes Google makes to its platforms, I am watching closely to see how continuous scroll impacts my clients marketing and SEO efforts.

About the Writer

Christopher Harper is a Senior Associate at McCord Web Services, a Google Partner. He is a certified in all areas of Google Ads and an expert in Search Engine Optimization.

Yandex Leak Reveals Some Intel on Google’s Secret Sauce for Site Rankings

Image of the words Data Leak

Yandex, a search engine in China, that was built by ex-Googlers and matches the Google index about 70% of the time. Since the Yandex data leak, the SEO community has been trying to ID potential items that may actually impact ranking in Google.

We’ve found two really great articles that help to spell out what appear to be possible ranking indicators that Google may… or may not be using. You can visit the links at the bottom of the page to read all the gory details.

In a nutshell, however these are the items that from my years of experience appear to ring true as Google rankings.

PageRank – Google does not show PageRank anymore, but years ago this was a really important factor and Google may still be using it. PageRank was a combination of factors such as inbound links, authority, and site freshness.

Clicks and CTR – I have long felt that with Google having access to websites’ Google Analytics accounts that clicks and click through rate would eventually become a ranking factor.

URL Construction – We have long known that Google like keyword driven URLs. We like to use hyphens versus underscores in our URL building for SEO optimized websites. The Yandex leak goes a step farther and says that too many trailing slashes is an issue and numbers in the URL are problematic.

The Web Host – The Yandex leak goes farther into stating that web hosts also impact rankings. Low budget host will flow a lower ranking indicator to sites that are hosted on their servers. Reliability (downtime) may also be an important factor.

Query Relevance that Matches Meta Titles and Page Text –  This rings true to me as a Google index factor as Google is all about relevance. We know the meta title tag is very important for ranking but should reflect page content and not be spammy.

Presence of Ads on the Page – Yandex might be using this as a ranking factor, but more likely a quality factor. The leak states that Yandex does look for ads and adult ads, but does not reveal if this is a ranking factor.  I do not see Google using that for index rankings nor Yandex.

Age of Links – Yandex appears to be weighting pages with newer inbound links and depreciates older inbound links when deciding page rank. This rings true to me as a Google index item. Google has done much to drop link numbers in various algorithm updates; impacting the placement of websites organically.

Page Freshness – Yandex is looking at the age of pages and how frequently site updates are done. We have long know that site freshness is a Google indicator. This is one reason why we like blogging as a way to build organic placement over time.

Bookmarks – Yandex ranks sites higher in the results if more visitors bookmark the page. Google may or may not be doing this, but I am leaning closer to may versus may not.

We encourage you to view the following article for more information. Does this give us enough to move the needle for organic placement. No, but it does give validation to many things we know that do move the needle over time for organic placement improvement.

Jake Ward’s LinkedIn post.

Russian Search News Article.