Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online.
- Google is expanding and promoting Performance Max. This is a fully automated campaign type that uses Google’s machine learning to optimize your ads across all Google inventory, including Search, Display, YouTube, Gmail, and Discover. You can set your goals, budget, and audience, and with a close eye let Google do the rest. Performance Max campaigns are designed to help you reach more customers and drive more conversions, while saving you time and resources. Performance Max has been very successful for our eCommerce clients, but we are still testing the overall viability for lead gen.
- Google is also expanding its insights and reporting tools to help you understand your customers better and measure your performance more accurately. You can now access the new Insights page, which shows you the latest trends and opportunities in your market and industry. You can also use the new attribution reports, which show you how your ads influence customers across different channels and devices. These tools can help you make smarter decisions and optimize your campaigns based on real data.
- Additionally, Google is enhancing its creative solutions for Google Ads to help you deliver more engaging and relevant ads to your audience. You can use the new Video Builder tool, which lets you create professional-looking video ads in minutes, using templates and assets from your existing campaigns. You can also use the new dynamic remarketing feature, which automatically generates personalized ads for your past visitors based on their browsing behavior and preferences. These features can help you increase your brand awareness and loyalty and drive more sales if you have a large enough audience segment generally of 1000 plus visitors or converters.
These are just some of the new features and capabilities that Google Ads has announced in its major update. There are many more improvements and innovations that you can explore and try out for yourself. If you want to learn more about how Google ads and working with a Google Partner can benefit your business, contact McCord Web Services for a free consultation. Google Ads is constantly evolving and innovating to help you grow your business online. Don’t miss this opportunity to take your advertising to the next level with a Google Partner.