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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026 - By Nancy McCord

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

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    The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth

    August 5, 2026

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026
  • Google Ads is Leveling Up Its Offerings
    Google Ads - Google Ads Strategists - Internet Marketing - News & Trends - Pay Per Click

    New Features and Reporting Added to Goole Ads Before the Holiday Season

    August 17, 2023 - By Christopher Harper

    Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…

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    Related Posts

    Help to grow our community with our new customer referral program.

    The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth

    August 5, 2026
    Digital Marketing and Microsoft Ads Account Suspensions

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026
  • Look to the Future
    Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords

    What Does Google Have Planned for 2021?

    June 18, 2021 - By Nancy McCord

    What does Google have planned for Google Ads and marketing in 2021? You will be amazed… Here are some of the important nuggets from the recent Google Livestream. Insights Page A new page in the Google Ads Control Panel helps you to know what is trending in the very near…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

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  • Aug 05, 2026 The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth
  • Jul 29, 2026 Navigating the Shift: How Intent, Context, and AI are Redefining Search Optimization
  • Jul 01, 2026 The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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Recent Posts

  • The McCord Web Touch: Why Professional Stewardship Beats the Automated Illusion of Strategic Growth
  • Navigating the Shift: How Intent, Context, and AI are Redefining Search Optimization
  • The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • How to Make Industrial & Technical Content Stand Out
  • Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Building an Unstoppable Brand in a World of Ghost Bots
  • The Death of Last-Click: Mastering the 2026 B2B Journey 

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