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  • Google Ads is Leveling Up Its Offerings
    Google Ads - Google Ads Strategists - Internet Marketing - News & Trends - Pay Per Click

    New Features and Reporting Added to Goole Ads Before the Holiday Season

    August 17, 2023 - By Christopher Harper

    Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…

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  • Look to the Future
    Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords

    What Does Google Have Planned for 2021?

    June 18, 2021 - By Nancy McCord

    What does Google have planned for Google Ads and marketing in 2021? You will be amazed… Here are some of the important nuggets from the recent Google Livestream. Insights Page A new page in the Google Ads Control Panel helps you to know what is trending in the very near…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager

    When to Increase Your Budget in Google Ads

    September 11, 2019 - By Nancy McCord

    If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • McCord Web Services is a Google Partner and a Certified Google Ads Professional
    Google Ads - Google Ads Management - Google Ads Manager - Google Ads Services - Google Partner

    Google Ads is Killing Remarketing and Display with Mobile Apps Delivery

    July 22, 2019 - By Nancy McCord

    In early 2019 Google did away with the ability for a Google Ads account manager to not serve ads on AdSense for Mobile Apps. In May and June this year, across diverse business sectors we have seen a striking trend of strong ad serving to mobile apps in the Display…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

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Our Recent Posts

  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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