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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026 - By Nancy McCord

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

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Fewer clicks, More Revenue: Winning The Zero-Click Era

April 22, 2026 - By David Hogestyn

Something strange is happening in search. Businesses are investing more in SEO than ever before—and getting fewer website visits to show for it. If your traffic reports have been looking a little flat lately, you’re not imagining things. We’re now firmly in the zero-click era. A growing share of Google…

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Beyond the Blue Link: Why 2026 is the Year of GEO
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The 2026 Brand Safety Audit: Avoid Wasted Ad Spend

March 11, 2026 - By David Hogestyn

It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing? If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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The Google Ads Setting That is Wasting Your Lead Gen Budget

October 22, 2025 - By Nancy McCord

You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…

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