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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026 - By Nancy McCord

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

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How to Make Industrial & Technical Content Stand Out

May 6, 2026 - By David Hogestyn

Most business owners in technical industries—machining, logistics, cybersecurity, industrial manufacturing—assume that good content means dry, detailed, and academic. They believe their audience wants specs, not stories. Data, not drama. That assumption is costing them leads. Here’s the reality: the engineers, operations managers, and procurement specialists reading your content are human…

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Fewer clicks, More Revenue: Winning The Zero-Click Era

April 22, 2026 - By David Hogestyn

Something strange is happening in search. Businesses are investing more in SEO than ever before—and getting fewer website visits to show for it. If your traffic reports have been looking a little flat lately, you’re not imagining things. We’re now firmly in the zero-click era. A growing share of Google…

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The Death of Last-Click: Mastering the 2026 B2B Journey

March 25, 2026 - By David Hogestyn

You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.” Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

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