Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.
I started out with Drift and still have that chat app on my website. What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the ending body tag </body>.
What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago. As a result I have been actively looking for a website chat app replacement.
I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:
Easy to install
Able to configure colors
Has a rock solid mobile app
Does not impact page load speed
So far Tawk.To and My Live Chat were too complicated for my needs and cumbersome to use. Pure Chat has easy set up and I do like the mobile app which is simple to use.
Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.
Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.
I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found.
My site www.mccordweb.com – 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.
Industrial company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.
Service industry company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.
Doctor’s practice redone responsive WordPress website, but the owner was not speed-focused. 7 second load time. fair rating, 26% estimated visitor loss.
Technology business newly redone responsive WordPress website with a very glitzy look, but the designer was not speed-focused. 10 second load time. poor rating, 29% estimated visitor loss.
What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.
Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues.
Here are some examples of friction points:
Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to follow instructions and photos on what to do next for a file download.
Prospects have trouble understanding what is included in a blog post sale. How can that be clarified? Maybe posting samples of content with the right word count and number of links to help a prospect understand the type and quality they will receive on your website to prequalify prospects before they even call.
Buyers have trouble getting contract documents to sign and return. How can the process be easier? Maybe using a digital signing service and online document archive would work to speed the return process.
Each business has their own unique set of friction points. Making things easier for people to buy from you is not all e-commerce focused. Friction points exist even for transactions with consultants and business to business sales, and for people who do not even sell items on their website.
My own company’s friction points have previously been: blog writing samples and writing expectations, prospects not having the proper technology to send or receive a contract, and buyers needing an online self-serve credit card payment center.
Are you hearing the same issues over and over from clients and prospects? That is a friction point. Now’s the time to identify what yours are and do something specific to address them to make buying from you and your company frictionless.
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar.
For me at this time, I am not moving to HTTPS and it is mainly due to the additional cost. I do not have e-commerce on my website and I only use a contact form for prospects, so do not feel that I must have this extra security. But, Google loves the security and encryption that HTTPS affords for websites. At some point in time, the use of HTTPS on your website may be a ranking factor for organic results, but for now, it is not.
E-Commerce Sites MUST be HTTPS
If your website has e-commerce, you take payments or log users into a secure area, you really need to be using HTTPS at this point in time, no exception.
New Websites Should Embrace HTTPS
Any new websites we design are all in HTTPS. At this time I do not feel that existing informational websites should move to HTTPS, but that day may be coming soon.
To find out more about how we can help you, I invite you to visit our website to browse our service offerings and read more content on topics that will help your business grow.
Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site had.
It is a reality and one that you should honestly prepare for when you launch a new website. It may be smart to build your new website at a new domain, so you do not lose your organic placement of your old site. If that is not an approach you would like to take, know that you will drop and plan a pay per click budget to drive traffic to your new website and get started quickly with blogging and content creation to try to build inbound links and help your site regain position.
Many businesses will own multiple domains and it may make sense to use one of your domains and leave your legacy website alone. Especially if you have thousands of blog posts and thousands of inbound links.
If your site is relatively small and has under 150 inbound links, your placement is not so strong that you cannot overwrite the URLs on your site and damage your organic placement.
Be careful and thoughtful about the changes you want to make beforehand so you are prepared in case your site does fall significantly in the organic results.