Dear Friend,
This past month I was invited to speak to the Capital PC Users Group in Washington DC and gave them a preview of my blogging benefit white paper. Based on the group's reaction, I think that you will find this information interesting and insightful for helping to improve your website's visibility.
Best Regards,
Nancy McCord
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Our Newest White Paper "The Tangible Benefits of Blogging"
It's taken four months of research and some serious blogging to provide this detailed review of the real world benefits that blogging provides for a website. In this nine page PDF report we feature eight case studies from clients, our own site, and blogs that we have carefully watched.
Here's a quick summary of the questions that we answer in this report:
- What effect does blogging have on a website's traffic?
- Does a blog add to a website's "stickiness" factor?
- What impact does blog setup have in organic search engine results?
- Does blogging enhance a website's visibility and improve organic placement on Google?
Some of my results even surprised me and are impacting the way we write and set up blogs today. We even found one case study where we could verify that blogging helped improve organic search engine placement.
I think that you will find our report detailed but full of candid comments and best suggestions for blog setup, how to blog, and how to structure your blog. Here is the final overview of results after our intensive research, documentation, and analysis:
- Blogs do increase website traffic.
- Blogs do increase a website's "stickiness".
- In some cases hosting your blog on Blogspot may improve your organic search results when compared to custom FTP blogging.
- Blogging allows new phrases to match user search queries and blog posts act as entry points improving Web visibility.
- Blogging appears to improve a website's organic search engine page position on Google.
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n our white paper, we also talk about blog setup and best blogging practices for search engine placement. We pull it all together for you with our final recommendations on how to blog effectively for long term organic search engine placement benefits.
You won't want to miss this detailed and comprehensive report. We are offering advance copies to our e-newsletter subscribers. Our white paper is free, but you will just need to enter your email address and first name to download our report.
Visit our download page now to get our free white paper "The Tangible Benefits of Blogging".

We recommend that website owners blog if they can, or at least blog once every two weeks or so in addition to employing a ghost blogger. For busy professionals who understand the benefits of blogging, we do offer professional services to either write for you or supplement your own blog writing.