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McCord Web Services Where the Focus is on Your Success

October 2007 Features » Our Newest White Paper, Ghost Blogging Services

Dear Friend,

Nancy McCord, Owner of McCord Web Services.This past month I was invited to speak to the Capital PC Users Group in Washington DC and gave them a preview of my blogging benefit white paper. Based on the group's reaction, I think that you will find this information interesting and insightful for helping to improve your website's visibility.

Best Regards,

Nancy McCord


Our Newest White Paper "The Tangible Benefits of Blogging" | Ghost Blogging Services

Our Newest White Paper "The Tangible Benefits of Blogging"

There are tangible benefits when you blog for your website.It's taken four months of research and some serious blogging to provide this detailed review of the real world benefits that blogging provides for a website. In this nine page PDF report we feature eight case studies from clients, our own site, and blogs that we have carefully watched.

Here's a quick summary of the questions that we answer in this report:

  • What effect does blogging have on a website's traffic?
  • Does a blog add to a website's "stickiness" factor?
  • What impact does blog setup have in organic search engine results?
  • Does blogging enhance a website's visibility and improve organic placement on Google?

Some of my results even surprised me and are impacting the way we write and set up blogs today. We even found one case study where we could verify that blogging helped improve organic search engine placement.

I think that you will find our report detailed but full of candid comments and best suggestions for blog setup, how to blog, and how to structure your blog. Here is the final overview of results after our intensive research, documentation, and analysis:

  • Blogs do increase website traffic.
  • Blogs do increase a website's "stickiness".
  • In some cases hosting your blog on Blogspot may improve your organic search results when compared to custom FTP blogging.
  • Blogging allows new phrases to match user search queries and blog posts act as entry points improving Web visibility.
  • Blogging appears to improve a website's organic search engine page position on Google.

IDownload our newest white paper The Tangible Benefits of Blogging.n our white paper, we also talk about blog setup and best blogging practices for search engine placement. We pull it all together for you with our final recommendations on how to blog effectively for long term organic search engine placement benefits.

You won't want to miss this detailed and comprehensive report. We are offering advance copies to our e-newsletter subscribers. Our white paper is free, but you will just need to enter your email address and first name to download our report.

Visit our download page now to get our free white paper "The Tangible Benefits of Blogging".

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Our Ghost Blogging or Blog Copywriting Services Are Growing

Get ready set BLOG!We recommend that website owners blog if they can, or at least blog once every two weeks or so in addition to employing a ghost blogger. For busy professionals who understand the benefits of blogging, we do offer professional services to either write for you or supplement your own blog writing.

We now have six writers performing ghost blogging services and have added new levels of service from which you can select. Here is a overview of our blog copywriting program.

Jade Level - $15 per post (200 to 300 words)

This is our most popular level of blogging. Our posts are well written and based on news, current events, and services that you offer on your website. Our writers still supply well-written pieces even at our beginning level of service. We do not perform any research on topics at this level.

Ruby Level - $25 per post (300 to 450 words)

The Ruby Level is rapidly becoming popular with our clients. Providing more time for our writers to be able to research topics and to supply detailed information in each post, this level is perfect for more difficult topics, professionals in legal fields, engineering, or the health care industry.

Emerald Level - $35 per post (350 to 575 words)

This unique program is offered for the high profile executive or book author who wants full confidentiality of our services and pre-approval of all blog posts.

Diamond Level - $50 per post (500 words)

This premium blog level is written by our PhD professional blogger in a researched authoritative style. Although not a good match for every site, this level provides a unique service for those who need it. Our blogger is selective of the site's she will blog for and when she will accept new projects. She is an outstanding writer and an experienced technical scientific writer.

There is really no replacement for you when it comes to blogging about your own business. Clearly you are the expert and can speak with authority. However, we have the professional skill to step in write on your topics in an engaging style that keeps your readers coming back and helps a blog really work for you!

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