Dear Friend,
With the economy in a state of disarray, the stock market wildly fluctuating,
and business shrinking for many companies, we wanted to
throw you a life line of where you can get the most bang
for your buck when it comes to surviving on the Internet.
Many of these tips you can implement yourself, but if you
need help, we're always here.
Hang In There!
Nancy McCord
Best Value in Pay Per Click
- Yahoo Sponsored Search
When your advertising budget is being squeezed by cancelled orders,
deferred orders, and overhead
costs that have gone through
the roof, Yahoo Sponsored Search
is an excellent value and will
really provide a great return
for your cash and time investment.
Yahoo Sponsored Search (Yahoo's alternative to Google AdWords),
is fairly easy to set up and
the control panel is intuitive
to use. Many clients can set
up their accounts and self
manage them without
a tremendous amount of trouble.
The Yahoo control panel is
no where as complicated as
Google AdWords is. In fact
Yahoo has actually made it
extremely easy for a non- professional
to get clicks from Yahoo Search
in no time at all.
With the damaging 9-15-08 quality score update in Google AdWords,
many of our client advertisers
are moving dollars into Yahoo
pay per click and getting good
results. Depending on your
keywords, you may even be able
to get the same number of impressions
on Yahoo as you could have
on AdWords, but at costs nearly
one third less. Right now,
Yahoo is an excellent vehicle
to try for paid search advertising
for clients who need more exposure
for their products and services.
We do like Yahoo for our clients. Yahoo Search has a loyal clientele
base and has made significant
improvements to its ad network
and search engine. We have
found that the quality of clicks
and conversions are good. You
will be contacted by "real'
customers who are interested
in your services not spam zombies
completing your online lead
form.
Yahoo has come a long way with their Sponsored Search advertising
program, and if you are having
conversion problems on Google
AdWords, tired of the time
that it takes to manage AdWords
(since the quality score update
in September), or simply want
to get more bang for your buck,
Yahoo Sponsored Search advertising
should get your full consideration.
A program on Yahoo is easy to set up and get rolling. We are
confident that you can adequately
set up your own Yahoo account.
However, we do
provide professional account set up and management
services if you need them.
But you may want to try it
yourself first, while you have
some downtime with your own business, we
can always step in and help
or tweak as needed at a later
point.
Find out more information
about Yahoo Sponsored Search and
start
your own set up today!
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Best Value in SEO - Get Blogging
With Blogspot Today
One of the top tips for improving your organic search engine placement
is to add quality keyword dense
links from outside sources
pointing to your website. With
a blog set up on Blogspot you
can do just that, and do it
fast!
Anyone can set up a blog at Blogspot. Google owns Blogspot and
spiders the content created
there rapidly. You may be surprised
to find that a post you published
on your Blogspot blog in the
morning may appear in the search
index at Google.com in the
afternoon. Wow, that's fast!
Although you may hate the Blogspot.com domain ending of your blog,
the key is to get blogging
and linking to your website
fast to get search engine capital
building now. When you have
the budget or funds we can
do a subdirectory domain for
your Blogspot blog (hiding
the Blogspot.com ending) or
migrate all your Blogspot blog
posts to a WordPress blog set
up on your own website's server
under your own domain name
later. When it comes to bang
for your buck for SEO, a Blogspot
blog is excellent.
The key with Blogspot is that you yourself can set up a blog today
in about 20 to 30 minutes,
painlessly. You'll have fun
adding widgets to your blog
to add interactivity, really
you will. You can start blogging
and publishing your blog posts
the same day.
For best use of a blog set up at Blogspot, make sure to hyperlink
keywords in your post (about
two or three of them in a 200
word blog post) back to your
website to the page that speaks
about that specific service
or keyword. If you decide you
want to link your website to
your blog, you may need professional
help with that, but you won't
need help pointing your blog
to your website. You just create
links in a widget called a
Blogroll.
Make sure to promote your blog in all you do by linking
to it in your email signature,
listing it in your social networking
sites, and promoting it in
print correspondence you send out.
When things turn around for you, we can migrate
all you've written to a WordPress blog set up
under your domain on your website
server and even provide
blog writing services for you. In
the meantime, you can get some
serious search engine capital
growing on your own now with
a Blogspot blog.
It is easy to get started blogging on Blogspot today!
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Best Value is e-Newsletters
- Vertical Response Pay as
You Send
As businesses are looking to cut back expenses and stay profitable
in this changing economy, Vertical Response
offers an e-newsletter
subscriber management program
that allows you to pay as you
go. Instead of billing
a monthly fee for subscribers
sitting in your account like
Topica, iContact, or Constant
Contact (those charges
range from $25 to $60 a month
or more), with Vertical Response
you buy email credits only
when you want to email to your list.
Prices to send an email start at $.015 - no, that is not a typo,
and go down from there based
on to how many people you are
sending to. Just make sure
that you pull your subscriber
list from your old e-newsletter
mailing service before you
close your account.
It is not hard to set up an account with Vertical Response and
if you are looking to trim
expenses even further, use
one of their free easy to use
e-newsletter templates to send
out news and specials
yourself. If you can use Word
you can use their control panel
to create your own super fast
promotions program.
You may
not be able to use your custom
e-newsletter template that
your web designer or that we
created for you, but
you can still create a good-looking
e-mail piece and send it out
all by yourself affordably
from their free template selections.
When things look up for your
business, know that we do offer
custom e-newsletter template and subscriber management, but in
the meantime, consider trimming your costs
by moving to Vertical Response.
If you haven't tried doing an e-newsletter and you really need
to drum up some new business
for your company, you can actually
set up and create your own
e-newsletter all by yourself
with Vertical Response and
can get great results. For
e-commerce sites, we recommend
e-mailing specials once a week
and for other businesses, we
recommend a once a month email
contact with prospects and
clients.
When creating your e-newsletter, make your newsletter short and
to the point, offer information
of real value, and if you are
selling something, now's the
time to offer a discount!
You may need help installing a subscriber subscription box back
on your website, but you don't
need to have that in place
to start reaping the benefits
of contacting customers and
prospects using e-newsletters.
You will need to take a little bit of time to
add your client first names
and email addresses to Vertical
Response the first time, but
after that you can create an
e-newsletter fast. Vertical
Response provides a super value
for cash strapped businesses
that really need some extra
marketing "umph" without a
big expenditure.
If you want to try out Vertical Response, please click our Vertical
Response affiliate
link and they'll buy us lunch
at McDonalds.
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