Dear
Friend,
We are entering the holiday season! With Thanksgiving just behind us and Christmas
just in front, for some of our clients, this is their busiest time of the year.
For others this is their slow time and a good time to review their website,
online, and offline marketing.
Whichever category you fall into busy or slow, we are here to help you when
you are ready with an arsenal of services that help to build your Web Visibility
and Web Authority.
Best Regards,
Nancy McCord
Connect with me online on Twitter | Facebook | LinkedIn | Plaxo | Naymz
The AdWords Starter Edition
- When to Use It Versus the Standard Edition?
Google AdWords is not for everyone and for every product, but
can be an excellent way to
promote your products and services
on the Web for some. However,
AdWords set up and management
by a professional is an expense
and for an untested product
or a new service you are thinking
of promoting, professional
set up and management may be too
costly for your initial testing.
Enter the Google AdWords Starter Edition! For unusual products
never seen in the marketplace,
e-books, or services
that you are market testing,
there is no better way to test
online marketability than with
the Google AdWords Starter
Edition.
The Google AdWords Starter Edition is so simple and easy to set
up that any business owner
can do market testing themselves.
Not sure if people will pay
$5 for your e-book about your
vacation to Paris with your
wife - test it. Not sure if
people will want to buy a magnetic
hand massager - test it! Thinking of a new service but just aren't
sure how customers will respond - test it with Google AdWords Starter Edition!
If you generate clicks AND sales during your test, the next step
is to find a professional
Google AdWords account manager to
set up an AdWords program using
the Google AdWords Standard
Edition that will build on
your Starter Edition test and
really work to market your
product. The information that
you have garnered in your two
weeks to 30 day test on the Starter
Edition will be considered
valuable by your account manager
and will help them to focus on
what has been successful initially
and to grow your leads and
conversions.
Top
Brite Idea Tip: What Are Meta
Tags and Why Are They So Important?
First let's review what exactly are meta tags. Meta tags are sentences
arranged in a specific format
that contain information that
is crucial to search engines. This information provides specific
criteria that search engine
use to categorize your web pages.
Of all the Meta tags that can appear in the source code of a page
the most important are the
following:
- Title Tag
- Meta Description
We call these tags "hot property real estate" for your
website. So what about the
Meta Keyword tag? Is that one
important? It used to be, but
is no longer used by any of
the search engines.
The importance and use of Meta tags comes and goes. Several years
ago, Google did not even use
the Meta Description tag. Google
instead either created it's
own from sentences grabbed
from your page content or used
the description found in the
Open Directory Project. Now
Google is reusing the Meta
Description tag that you embed
in your website source code.
Yahoo for many sites is not returning the Meta Title tag in their
search results, they are instead
supplying the first h1 tag
or header tag from the content
of your web page.
Personally, I feel that the Title Tag and Meta Description Tag
are some of the most important
tags on your page. The first,
your Title Tag, is typically
crafted as a keyword dense
string of keywords or a keyword
dense phrase of about 80 characters
in length. I never include
the business name in this very
small space as search engines
will pick that up from the
page's content.
The Meta Description tag I usually craft as a keyword dense series
of two or three sentences that are done with proper punctuation
and grammar. I stick closely
to the theme of the content
on the page. Additionally I craft a different Meta Title and Meta
Description for each page in
the website when humanly possible.
I have seen sites move up in the search results based on changes
in these two crucial areas
alone. They are this important
to organic placement on search
engines.
You can review your own Meta tags very easily. First the Meta
Title tag is visible at the
very top of your browser screen
just before the frame of your monitor starts and typically is just
to the right of the IE icon above your browser buttons.
The Meta Description tag is visible by right clicking on your
web page and by selecting view
source. Your browser will most
likely open the page's source
code in Notepad. Scroll or use Find
to locate this line <meta name="description" content=" This
is the lead in code syntax
where your webmaster or web
developer has placed your actual
Meta Description. Some sites
will not have this important
Meta tag and we recommend correcting
this for best search engine placement.
There is a whole lot more to getting organic search placement
than just having the "right"
Meta Title tag and Meta Description tag, but these are excellent
places to review to improve
your organic search placement performance.
Top
When Should You Not Hire
a Blogger?
Although
we provide professional
blog writing services, there are
some times when you really
should not hire a blogger and
should blog yourself. Here
are several examples where
you are a more effective blogger
than a paid professional blogger.
- If your industry is niche specific and highly technical. An
example would be an accountant
who serves government agencies
and wants blogs on new government
accounting procedures and
on-going changes in federal
acquisition.
- If the topics that you blogs done for are more like case studies
of actual customers you have
worked with on projects. An example would be an internet security
consultant who wants blog posts on procedures and strategies
that they have used for a
specific client to solve
a problem.
Sometimes a professional blogger cannot replace you and the information
you have learned and mastered
over years of working in your
industry. No blogger can get
inside your head and write
from an expected level of authority on niche specific, business
specific, or customer specific needs.
For cases such as these and others where really you need more
"meat" for potential readers,
we recommend that our blogger
write on general news topics
two days a week and that you,
the "industry
expert", write one day a week. This allows for a volume of
keywords on-topic posts to
be created for you by a paid
blogger, but provides some
in-depth insight that your
readers and subscribers will
value written by you.
There are still some areas in which we personally as professional
bloggers cannot provide services
for, or will pass on writing
for, but with your participation
on your own blog, you can provide
real value to readers on difficult
to write for topics.
Top
