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McCord Web Services Where the Focus is on Your Success

May 2009 Features » 2 New Sites Launched, Twitter Demystified, Blogging Expansion

Nancy McCord, Owner of McCord Web Services LLC.Dear Friend,

Are you looking for the "next big web thing" to use for your business? Look no farther than Twitter. If you are not using Twitter you are really missing opportunities to connect and to promote your services and products.

Read our article in this issue to find out the best way for you to use Twitter to promote yourself and your business from our personal experience and testing.

Best Regards,

Nancy McCord

2 New Sites Launched | Twitter Demystified for Business Users |Blogging Program Expansion

Two New Websites Launched in April

We've just launched two new websites this last month. You can see a before and after picture of the main website below. The second website launched is the sister site which houses the Institute's store and is called The Core System™.

The original Taoist Institute website. The completed Taoist Institute website.
Before Revision After Revision

For the main website, The Taoist Institute, we created a new clean look that allow the site owner to promote his martial arts DVDs provide class information and allow for class tuition payments.

The sister site that houses the store features a complete detail of his Tai Chi DVDs and Kung Fu DVDs as well as information on these ancient Chinese arts. The store site is built using PayPal add to cart buttons and allows for many typical e-commerce features with the ease of use that PayPal is known for providing.

The client tells us that feedback on his new sites has been great. You can visit both the sites online at and


Twitter Demystified for Business Users

Follow me on TwitterTwitter is the current top "hot property" on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.

First, I have to say that I had been confused on how to use Twitter to benefit my own business until I downloaded TweetDeck. TweetDeck is a desktop application that allows you to review and post status updates on Twitter and Facebook simultaneously. I consider it a "must have" application for anyone who wants to make sense of Twitter. TweetDeck allows you to sort the people you follow on Twitter into groups, allows you to limit the number of Tweets (Twitter micro posts) to be shown at any one time, and also allows you to remove all Tweets you have seen with one click. Additionally, using TweetDeck, finally a Twitter search on a topic makes sense.

Since using TweetDeck, I have had a much better Twitter experience. As a Twitter newbie, visiting your own Twitter home page is intimidating; it consists of post after post from people who you are following, who you may not know much about, and it just seems like a huge volume of content. To get started effectively first group the people who actually have something interesting to say on TweetDeck and voila, you have a powerful tool that keeps you at the forefront of what is happening in your industry and on the Web.

So how do you get started with Twitter? Well the first thing is to start on Twitter yourself to understand what you like to read, who you like to follow, and to clearly identify what you like about Twitter. For me, it boils down to this: I like to follow people in my industry who say something of value, who provide a link to a new application or point me to an interesting new article, video, or blog site that I should review but may have never have found myself. Based on what I like, and the people who I find interesting to read, I now write my Twitter posts using this same formula to grow my own Twitter audience.

What I also like about Twitter is that the people who I follow also know how to show their true personality in their Tweets. Ye,s I do like to know what Danny Sullivan (famous search engine marketing guru) ate for lunch, but better yet is the link to the video he thought was funny. I love following Ashton Kutcher (movie star married to Demi Moore who just hit 1 million Twitter followers in April). Man, that guy is really funny and is having a ball with Twitter. His posts are great and he has just earned the status of the user with the most followers. This is why you can’t hire someone to "Ghost Twitter" for you. It's about showing the real you - you can't fake that!

So how can you use Twitter for business? Twitter is an excellent tool for linking and this is the real value for businesses. By using Twitter to point people to content on your website, articles you have written either on or off your website, or by linking to a service you want to highlight, you drive traffic. On top of that, Google actually indexes Twitter and so your Twitter page can appear in the organic search results so make sure your bio is well thought out. Don’t waste time using Twitter to point to blog posts, use TwitterFeed to post your blog posts directly onto Twitter. If you have a blog or website, you'll get new Twitter followers by posting your TwitterFeed right onto your web pages. People who may not have known your Twitter ID can simply click the bottom "follow me link" and start following you on Twitter.

Twitter helps you to connect to others.What's important to be successful in using Twitter is to identify what you personally like about this new media and then deliver the same type of things that you like back to your own followers - work to provide value not drivel! So you've got to play with Twitter and learn how to use it first before you can really become successful with it for your business.

So how do you get followers? Well, I started by following everyone (who I found by doing a Twitter search) who had the last name McCord. Then I searched for web design, search engine optimization, and pay per click. Any site profile that looked good, I clicked to follow the writer. It was that easy. Many times people who you follow yourself will choose to follow you. That's how you initially build up your Twitter base. Over time you will start to identify your "Twitter voice" and refine the type of Twitter presence you want to have by changing your content style and the things that you Tweet about. As you refine your presence, you will build a following.

Another cool Twitter use is that you can reply to any of your followers by simply putting an @ in front of their Twitter ID. For example to send something to my attention use @mccordweb at the very front of your Twitter posting and click enter. Just remember that this post is seen by all followers on my site and on your Twitter site. If you need a more private exchange, go to the direct message link on the site and select a follower by Twitter ID name and send your message from there. This note will be private. If you are using TweetDeck you can click on a follower's Twitter ID icon and then select to send a direct message or @reply to them. TweetDeck will automatically insert the correct syntax for you in the Tweet.

For many businesses the ability for users to communicate with top management using Twitter is an invaluable resource. This one-to-one exchange allows a company principal to keep tabs on customer viewpoints, concerns, and interests. As a Twitter reply or direct mail does not use email and does not require a response, this is a great way to tap into social networking to test new ideas and to ask for user feedback. For example, if you have a new software product ask your Twitter followers for feedback on a specific feature, or provide a link to your beta version for their testing.

How you use Twitter is all about your personal business needs. The best advice that I can offer to you is that you need to use Twitter a bit yourself first to understand the medium and to find out what you like to read best using Twitter. Then, create your own Twitter network sharing information that you find interesting and have some fun.

Currently I am following 204 people and 183 people are following me on Twitter. Personally I find Twitter great fun and a very cool way to find out first what's happening in the world before you see it on TV, read it on the Web, or see it in the newspaper. That's the real power of Twitter; you share, you find out, and you know, all by a person-to-person exchange of information.

This article actually continues with even more details about Twitter applications and more Twitter tips for your business. You can download, print, review, and share this complete Twitter article in PDF format by visiting our website now to grab the full copy.


Our Blogging Program Has Expanded

Blog Now!We've got some real writing talent in our newly expanded blog writing team. With seven blog writers in our writer's corral, we can now provide quality blog writing for nearly every business sector.

Not only has our writing team expanded to accommodate the need for professionally written engaging blog posts, but our blogging service offerings have expanded to address those needs as well. Not only is blogging great for search engines by building fresh new content that is keyword dense and appears in organic search results, but blogging creates link opportunities that can help your placement as well.

Here's the low-down on our new blog writing plan:

  • Jade Level - $18 per post with a three day a week minimum frequency. Posts are 150 to 190 words with an average of 170 words per blog post.

  • Ruby Level - $22 per post with a three day a week minimum frequency. Posts are 200 to 250 words with an average of 225 words per blog post.

  • Emerald Level - $28 per post with a three day a week minimum frequency. Posts are 270 to 320 words with an average of 295 words per blog post.

  • Amethyst Level - $32 per post with a three day a week minimum frequency. Posts are 340 to 390 words with an average of 365 words per blog post.

The Pricing listed above is for a minimum frequency of three days a week. This is the minimum number of blog posts per week that we recommend for any blog for search engine benefits and to help your blog readership grow over time.

We may be able to provide blogging services on a less frequent basis but do so at a higher pricing model. To read more information about our blog writing services and to review sample blog content please visit out Blog Writing Services page online.


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