This month I am speaking at the Independent Public Relation Alliance
(IPRA) regional meeting in Vienna, Virginia. My topic is "Demystifying
Blogs: From their Present Value to How they can Help SEO". If you
would like to review the PowerPoint slides from my presentation
please visit www.McCordWeb.com/presentations/IPRA.ppt.
I think you'll find it an interesting topic.
Connect with me online on Twitter | Facebook | LinkedIn | Plaxo | Naymz
Blogging and SEO - Working Hand
Are you blogging yet? If you are not, you are missing one of the
top methods and most recommended
techniques for improving organic
search placement. If you are blogging, are you blogging effectively?
First, just how does blogging benefit your website?
- Blogging builds "web authority".
- It builds fresh new content quickly.
- Blogging helps to win new inbound links.
- Regular blogging keeps search engine spiders coming to check
for new content.
- SEO Pros agree that blogging is an excellent tool for adding
to your web presence.
- Blog posts may rank organically in a listing separate from
your website on a specific keyword phrase search query.
Additionally blogging helps in these important areas that are
- Blogging puts a human face on your business.
- Blogging helps to establish you as an authority in your industry.
- Statistically blogging improves your website "stickiness"
or how long visitors stay.
- Increases web site traffic on the order of 25% to 34%.
- Improves web visibility allowing multiple search query matches
to act as entry points.
Second, are you blogging effectively. Here are some of my top
blog writing tips:
- Keep your blog post short and keyword dense.
- Strive to keep your post about 250 to 300 words long.
- Craft a catchy title or one that may match a search query.
- Be conversational in tone.
- Use good anchor text in your outbound links to your website.
- Blog at least three times a week.
Although there is never a replacement for you when it comes to
knowing the details of your
business and industry, if you
are looking for a blogger,
we know that we would do a
terrific job for you. I invite you to visit our blog
writing services page
to review pricing and writing
samples and review
our writing references.
Twitter Made Easy with Social
I'll share my secret with you on how I stay on top of Twitter
for my own use and as a professional
Twitter writer for clients,
I use Social
Oomph. Social Oomph, previously known as TweetLater is one
of my favorite online applications.
I have been using this new
application and consider it
a must have for any Twitter "power
user". It is free to use,
but you can upgrade to the
Professional version and get
more features, but the free
version is certainly handy
and does a few very cool things.
- Allows you to set up an
auto responder sent automatically
to anyone who follows you.
- Allows you to follow (or
not) them automatically when
someone follows you.
- Allows you to unfollow
tweople automatically when
they unfollow you.
- Allows you to schedule
tweets for future publishing.
- Allows you to enter tweets
and will meter out their
- like a drip campaign.
I have been using Social Oomph
mainly for the auto responder
feature and find it a great
tool for building and connecting
with others. If you want to
consider the Professional version,
it will cost $29.97 a month.
In the Professional
version you will be able
- Manage multiple Twitter
- Allow account access to
- Schedule @ replies and
direct messages to when the
recipient is online.
- Schedule reoccurring tweets
and supply alternative text
- Choose to mute specific
uses without unfollowing
- Use TweetCockpit as your
Twitter power user interface.
For my personal needs the
free version is a great fit.
People who may be interested
in the Professional version
may be product managers and
advertising agency account
managers and professional tweeters.
Here's another one of my special
secrets on Twitter on how to
grow your following. I have
learned this from experience.
If you do not follow everyone
who follows you your following
will grow very slowly and may
not even grow at all. The Twitterverse
revolves on the axiom "follow
me and I'll follow you. Unfollow
me, and I'll unfollow you."
I have discovered this little tidbit
by accident. I had been very
selective of who I followed
even vetting followers and
blocking many. I noticed that
my client ghost Twitter accounts
were growing well beyond my
own following and I was puzzled
as I use the same formula to
grow client accounts as I use
on my own,
only that I vet followers and
don't follow everyone. When
I removed my follower restraints
I picked up 32 followers in
two days. Go figure and who
would know? So, if you want
your following to grow tweet
great content, actively interact
with others, and don't restrict
Personal Information on Google
- Can You Ever Remove It?
had a client call me the other day and wanted to know how to
remove information about herself
from Google.com. She told me she went on a date and her date knew
everything about her from doing a Google search including family
member names. She wanted the information removed.
Wow, most people want more information on Google not less. Here is my answer in a nutshell, once Google has it in their archive, there is no removing it. If the information resides on other websites you simply cannot remove the information. This is the same for both good and bad news about you. Once something is in the public domain it is available forever and to anyone who looks online this includes dates and employers.
Fortunately for this client all the information was good. She is a celebrity in her own right and just now getting high media exposure and is shocked at how much about her life is available on the Internet to those who know how to search. She even mentioned that information that was in a family obituary popped up identifying her place with family members which was a personal concern to her.
If you are an expert in your field, a celebrity, or high profile person, you will never be able to control the message and reviews or comments that other people post or say about you online. Welcome to the world that Brittany Spears lives in! Even if the information is awful you cannot remove it once it is on the search engines. If the information is bad, you may be able to push it down the search results page with reputation remediation, but remove it entirely - not a chance.
It is important that you be careful of where you allow your name to be used.
Who would have thought that an obituary posted online by a newspaper would
end up in Google's index. All of this is an excellent lesson for young people.
In this time, where kids post pictures and comments online, not once do they
think that this information will be searchable and may pop up under their name
in 10 years when they go to apply for a job and the HR staff does a Google
search and finds them in a compromising situation.
For this particular client I told her - welcome to the world of celebrity
and now's the time to get a pair of dark sunglasses and Google your own date
before you first meet next time.