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November 2009 Features » Blogging & SEO, Twitter Made Easy, Protect Your Information

Nancy McCord, Owner of McCord Web Services LLC.Dear ${token1},

This month I am speaking at the Independent Public Relation Alliance (IPRA) regional meeting in Vienna, Virginia. My topic is "Demystifying Blogs: From their Present Value to How they can Help SEO". If you would like to review the PowerPoint slides from my presentation please visit I think you'll find it an interesting topic.

Best Regards,

Nancy McCord

Connect with me online on Twitter | Facebook | LinkedIn | Plaxo | Naymz

Blogging and SEO | Twitter Made Easy | Personal Info on Google

Blogging and SEO - Working Hand in Hand

Are you blogging?Are you blogging yet? If you are not, you are missing one of the top methods and most recommended techniques for improving organic search placement. If you are blogging, are you blogging effectively?

First, just how does blogging benefit your website?

  1. Blogging builds "web authority".
  2. It builds fresh new content quickly.
  3. Blogging helps to win new inbound links.
  4. Regular blogging keeps search engine spiders coming to check for new content.
  5. SEO Pros agree that blogging is an excellent tool for adding to your web presence.
  6. Blog posts may rank organically in a listing separate from your website on a specific keyword phrase search query.

Additionally blogging helps in these important areas that are consumer/client focused.

  1. Blogging puts a human face on your business.
  2. Blogging helps to establish you as an authority in your industry.
  3. Statistically blogging improves your website "stickiness" or how long visitors stay.
  4. Increases web site traffic on the order of 25% to 34%.
  5. Improves web visibility allowing multiple search query matches to act as entry points.

Second, are you blogging effectively. Here are some of my top blog writing tips:

  1. Keep your blog post short and keyword dense.
  2. Strive to keep your post about 250 to 300 words long.
  3. Craft a catchy title or one that may match a search query.
  4. Be conversational in tone.
  5. Use good anchor text in your outbound links to your website.
  6. Blog at least three times a week.

Although there is never a replacement for you when it comes to knowing the details of your business and industry, if you are looking for a blogger, we know that we would do a terrific job for you. I invite you to visit our blog writing services page to review pricing and writing samples and review our writing references.


Twitter Made Easy with Social Oomph

Follow me on TwitterI'll share my secret with you on how I stay on top of Twitter for my own use and as a professional Twitter writer for clients, I use Social Oomph. Social Oomph, previously known as TweetLater is one of my favorite online applications.

I have been using this new application and consider it a must have for any Twitter "power user". It is free to use, but you can upgrade to the Professional version and get more features, but the free version is certainly handy and does a few very cool things.

  • Allows you to set up an auto responder sent automatically to anyone who follows you.
  • Allows you to follow (or not) them automatically when someone follows you.
  • Allows you to unfollow tweople automatically when they unfollow you.
  • Allows you to schedule tweets for future publishing.
  • Allows you to enter tweets and will meter out their publishing automatically - like a drip campaign.

I have been using Social Oomph mainly for the auto responder feature and find it a great tool for building and connecting with others. If you want to consider the Professional version, it will cost $29.97 a month. In the Professional version you will be able to:

  • Manage multiple Twitter accounts.
  • Allow account access to an assistant
  • Schedule @ replies and direct messages to when the recipient is online.
  • Schedule reoccurring tweets and supply alternative text for rotation.
  • Choose to mute specific uses without unfollowing them.
  • Use TweetCockpit as your Twitter power user interface.

For my personal needs the free version is a great fit. People who may be interested in the Professional version may be product managers and advertising agency account managers and professional tweeters.

Here's another one of my special secrets on Twitter on how to grow your following. I have learned this from experience. If you do not follow everyone who follows you your following will grow very slowly and may not even grow at all. The Twitterverse revolves on the axiom "follow me and I'll follow you. Unfollow me, and I'll unfollow you."

I have discovered this little tidbit by accident. I had been very selective of who I followed even vetting followers and blocking many. I noticed that my client ghost Twitter accounts were growing well beyond my own following and I was puzzled as I use the same formula to grow client accounts as I use on my own, only that I vet followers and don't follow everyone. When I removed my follower restraints I picked up 32 followers in two days. Go figure and who would know? So, if you want your following to grow tweet great content, actively interact with others, and don't restrict your following.


Personal Information on Google - Can You Ever Remove It?

Can you remove personal information from Google?I had a client call me the other day and wanted to know how to remove information about herself from She told me she went on a date and her date knew everything about her from doing a Google search including family member names. She wanted the information removed.

Wow, most people want more information on Google not less. Here is my answer in a nutshell, once Google has it in their archive, there is no removing it. If the information resides on other websites you simply cannot remove the information. This is the same for both good and bad news about you. Once something is in the public domain it is available forever and to anyone who looks online this includes dates and employers.

Fortunately for this client all the information was good. She is a celebrity in her own right and just now getting high media exposure and is shocked at how much about her life is available on the Internet to those who know how to search. She even mentioned that information that was in a family obituary popped up identifying her place with family members which was a personal concern to her.

If you are an expert in your field, a celebrity, or high profile person, you will never be able to control the message and reviews or comments that other people post or say about you online. Welcome to the world that Brittany Spears lives in! Even if the information is awful you cannot remove it once it is on the search engines. If the information is bad, you may be able to push it down the search results page with reputation remediation, but remove it entirely - not a chance.

It is important that you be careful of where you allow your name to be used. Who would have thought that an obituary posted online by a newspaper would end up in Google's index. All of this is an excellent lesson for young people. In this time, where kids post pictures and comments online, not once do they think that this information will be searchable and may pop up under their name in 10 years when they go to apply for a job and the HR staff does a Google search and finds them in a compromising situation.

For this particular client I told her - welcome to the world of celebrity and now's the time to get a pair of dark sunglasses and Google your own date before you first meet next time.


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