This past month I completed the Google AdWords certification process for the
fourth time in seven years. I am proud to announce that my firm now has qualified
for Google AdWords Certified Partner Status.
This newsletter showcases some cool ways you can use Facebook for your business.
Facebook is the place to be for businesses, so don't miss out on this great
opportunity to connect with others.
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McCord Web Services Becomes a Google AdWords Certified Partner
this past month I finished
taking the last of two Google AdWords
certification tests. This is
my fourth test since I became
a Google AdWords Qualified
Professional. This time however
passing the test allowed me
to certify my business as a
Google AdWords Certified Partner.
Not only am I a Google AdWords
Certified Individual, but now
my company has met the criteria
of management of ad spend to
qualify as well. Receiving
the Google AdWords Certification
is hard. I know, I have studied
countless hours in addition
to my regular work load. Over
the years I have seen the tests
become easier and then harder.
The very first Google AdWords
certification test was killer,
the second one two years later
was totally watered down to
allow more managers to be part
of the AdWords program, the
third exam two years later
was tougher, and this last
two part exam in the new AdWords
Certification program was really
What this means is that fewer
people will pass to become
certified and so the title
Google AdWords Certified Individual
or Google AdWords Certified
Partner now actually means
something – that your
account manager is proficient
not only in Google AdWords
jargon and what Google thinks
is important about AdWords,
but effective in real account
If you are looking for a Google
AdWords Certified consultant
or account manager, I invite
you to visit our website to
learn more about our Google
AdWords account management
How to Create a Vanity URL for Your Facebook Fan Page
is easy to do a vanity URL
for your profile page, but
how do you do one for your
Fan Page and can you even do
one. Yes you can! Heres’s how.
1. Log into your Facebook
account. Make sure you have
set yourself up as an administrator
for any Fan Page that you work
on as well or you will need
to login to each account as
the owner separately to do
2. Go to this URL: http://www.facebook.com/username/ Select
your Fan Page name from the
drop down menu if you have
multiple pages you work on.
If your fan page is not selectable
you may not have 25 fans yet
and so you will need to get
a minimum of 25 friends first
to be able to have a vanity
URL. If your page name shows
up, enter your desired easy
to remember name in the field
and then click check availability.
3. Confirm that this is the
URL you want and then update
your Facebook Fan Page badges
and links on your website.
Sometimes the name that matches
your business is not available.
There could be several reasons
- Facebook may not be allowing
- Someone may have tagged
this name but not published
the Fan Page yet.
- The name is too generic.
- The name selected may be
a recognizable trademarked
- The name or combination
of words may be considered
- Some other unknown Facebook
criteria has prevented you
taking the name.
If this happens to you, you
can visit the Facebook Fan
Page support center: http://www.facebook.com/FanpageHelpCenter where
you may be able to get additional
help with your problem.
Have fun with this tip and
leave a comment with your new
Facebook Fan Page vanity URL
below! Mine is facebook.com/mccordweb
How to Create a Facebook Fan Welcome Page
sure you've seen them - Facebook Fan Page Welcome Pages; specially
created pages with images and
links to your website the first time you hit someone else's Facebook
Fan page. Well, here's how
to create one for your own
Facebook Fan Page.
First off, this is for your Fan Page and not your personal profile.
The welcome page you create will only be visible to people who
are not your fans yet. When they fan you, or now "like" you
as Facebook has changed the
descriptor from "fan me" to
"like", they will be directed to your wall and won't
see your welcome page again on entry.
Welcome pages can be great to give an overview of your business,
link to important information
about you, showcase products or services, or even direct customers
to your online store.
Here are the steps to follow to set up your own Welcome
- Make sure you are logged into your Facebook account and are
on your Fan Page administration
page. This page will start with Settings, Wall Settings, Mobile,
and then Applications just to name a few. Under "More Applications"
click the "Static FBML" Link.
Follow the link and click
on the new Facebook page
that appears to add this
to your page.
- Click back into the manage your page section again and look
for a new item in your page management control panel that is
called FBML. Click edit.
A new screen opens that is
titled FBML. Change this to a one word or two word header such
as Shop Now or Welcome. This
name will appear on your
Facebook tab, so it has to be short.
- In the page content enter your information. You can either
create a line break between
paragraphs by using simple html code such as <p> before
each paragraph and ending with </p>
after each paragraph or pushing
enter to create the needed white space.
- For web users who know their way around a bit of html you can
link in images using html code and a complete URL from an image
hosted on your own website's
server, and even link to
pages or products using html
code as well. If this part
is over your head, you should
get your webmaster involved.
This page does not take complex
html code only very simple
elements such as images or
links. That being said you
can liven up the experience
using html and image elements on this page.
- Click "save changes". You are not done yet, but almost.
Navigate back now to your
edit fan page control panel
and then "Wall Settings" go to view settings. Under
"Default Landing Tab for
Everyone Else" select your new Welcome or Shop Now page
from the drop down. Voila, now when a new possible friend/fan
comes to your Facebook Fan
page for the first time, they will see your Welcome page.
If this sounds too complicated for you, you may want to consider
paying us to set this up for
you. You can visit our Facebook
Fan page for pricing and Fan page management levels.