To make sure you continue to receive McCordWeb's monthly newsletter in your inbox, not sent to bulk or junk folders,
please add mccordweb@app.topica.com to your address book.

McCord Web Services Where the Focus is on Your Success

June 2011 Features » QR Codes Explained, Twitter & Facebook, Blog Security Monitoring

Nancy McCord, Owner of McCord Web Services LLC.Dear Friend,

We've got a number of new services to let you know about and some great free tools that you should check out in this issue.

As we provide social networking services, I am often asked which is more important for a business to use, Twitter or Facebook. I like both as tools, but if you can only afford to do one, do Facebook.

Twitter is an excellent tool for sharing news and driving link traffic, but Facebook is where your customers are spending their time. However, with a new beginning level Twitter service that starts at $80 a month, we've made getting active on Twitter affordable for almost every business.

Best Regards,

Nancy McCord

Connect with me online on Twitter | Facebook | LinkedIn | Our Blog


QR Codes: What to Know | Facebook & Twitter Services | Blog Security Monitoring

QR Codes -What to Know About Them and How to Use Them

QR Code to our website.You've seen them before, the funny square images on print pages and in magazines; they're called QR codes or Quick Response codes. Scan the one to the right and it will take your mobile smartphone to our website's home page.

QR codes are not new, but they are gaining importance with more users accessing the Web with 3G and 4G technology on their smartphones. Similar to a bar code used by retailers to scan at checkout, QR codes however are two dimensional graphics that can hold thousands of characters of information. This makes them the perfect way to direct users to online content and or to perform specific activities quickly.

If you've seen funny colored graphics that look like Indian blankets, these are Microsoft's proprietary versions of QR codes and are called MS Tags. They however need a special Microsoft reader to decode and on today's mobile web may have limited use.

There are plenty of free QR code scanners and generators. I have one for my Android phone called QR Droid that works great. With any mobile QR app, you take a picture of the QR code and the app then lets you select the appropriate action based on the information embedded in the QR code. Scan ours with your smartphone's QR code reading app and you have the option to go our website home page.

Free QR Code Generators

You don't need to have a smartphone to create a QR code for your print or website use. You can use one of these free online resources.

Kaywa
This free generator will create a QR code using their URL to host the QR code image for a phone number, a text snippet, an SMS text message, or a URL. Once the smartphone has read the QR code your scanning app will allow you to save the information, put information into contacts, email or text message the information, depending on the type of QR code you have generated.

Kerem Erkan
This QR code generator is more advanced. With 21 options to select from you can create a QR code that will send a meCard, bookmark a website, tweet on Twitter, do an Android Marketplace app search, create a vCalendar event, and create a FourSquare new vendor URL.

The list is extensive and you may want to make several variations. This QR code generator will even allow you to choose the colors for your graphic. It also allows you to save the image in a variety of formats so you can host it on your own website. Be careful on selecting colors with more complex QR codes as some scanners may have trouble reading them when the colors do not contrast strongly.

Vanity QR Code Generator
Go to our Facebook page.This QR code generator created by Winergy is sweet! (One of our Twitter followers sent us the link.) This QR code generator makes truly unique and beautiful codes.

You can even do a textured looking background or a code to visit your Facebook Business page. The generator allows you to select from several selections but its strength is that it makes wonderfully beautiful codes. The code to he right showcase this generator's uniqueness. Scan it and go to our Facebook Business page.

Google Link Shrinker & QR Code Generator

Google has even gotten into the action. Shrink a link at http://goo.gl/ then paste the link into your adress bar add .qr to the end and click go and Google creates a QR code image that you can right click and save to use. Google will even track the link clicks when you shrink your link with them.

Using QR Codes

Now that you know a little more about QR codes or Quick Response codes how can you use them? Wow, that is the exciting part and some of it is based only on your imagination. Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, or direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile web visitors? As most desktop users are not using QR code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR code on your menu or guest check, restaurants and stores can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage customers to leave service reviews.

Print a QR code on the back of your business card
With the ability to embed a vCard in your QR code, you can make it easy for smartphone users to add your contact information to their phone.

What else can you do with a QR code?
Check out our blog by doing a search in the top box for QR codes for more great tips about using QR codes as we have written extensively about using them in May.

For in-depth information about QR codes, how to use them, how they got started we recommend that you read this excellent article at the Social Media Examiner.

In the weeks to come you'll be seeing us use QR codes more frequently on our own print and online pieces. If you want to start using QR codes too and need help, just contact us so we can create a plan for you to tap into the mobile web market by using QR codes on your website too.

Top


We've Got New Services for Facebook and Twitter in Our Toolbox

Facebook and Twitter are so popular that we have rolled out a number of new service engagement options and even bundled programs to update Facebook AND Twitter together.

Here's just a snapshot of the new service we are now offering:

Facebook & Twitter Combined Program - $530 per 4 Week Month New!

  • New services in our toolbox.For Twitter: Four tweets a day Monday through Friday. Tweets will consist of comments, links to articles, tweets pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

  • For Facebook: We provide Facebook profile or Facebook Fan Page updates, interaction, posting of links and videos as well as interaction with your Fans on a regular basis. We perform the following actions on your Facebook Business page.
    • Seek to interact with fans every Tuesday and Thursday spending about .2 hours of time each day to comment on your fan's comments and look for other areas to enrich the interactivity on your Fan Page.

    • Update your Facebook Fan Page status twice a day five days a week.

    • Add a special link or video from YouTube or your website once a week.

Facebook Junior - $310 Per Four Week Month New!

  • Update your Facebook Business Page status twice a day five days a week.

  • Seek to interact with fans every Tuesday and Thursday spending about .2 hours of time each day to comment on your fan’s comments and look for other areas to enrich the interactivity on your Fan Page.

  • Add a special link or video from YouTube or your website once a week.

Facebook Mini - $160 Per Four Week Month

  • Update your Facebook Business Page status twice a day five days a week.

  • Add a special link or video from YouTube or your website once a week.

Facebook Micro - $100 Per Four Week Month New!

  • Update your Facebook Fan Page status once a day five days a week.

Ghost Twitter Junior Program - $270 per Four Week MonthCheck out our new services.

  • Five tweets a day Monday through Friday. Tweets will consist of comments, links to articles, tweets pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

Ghost Twitter Mini Program - $170 per Four Week Month

  • Three tweets a day Monday through Friday. Tweets will consist of comments, links to articles, tweets pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

Ghost Twitter Micro Program - $80 per Four Week Month New!

  • One tweets a day Monday through Friday. Tweets will consist of comments, links to articles, tweets pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

Real-Time Twitter Monitoring - $3,500 per 30 Day Month New!

  • Want to make sure anytime your name is mentioned in a tweet that there is a quick response? We'll monitor your account a minimum of two times per hour from 10:00 to 5:00 Eastern time Monday through Friday and twice a day on Saturday and Sunday. If there's a problem or concern that is mentioned we'll email it to you for help or attention and respond back accordingly.

Find out more about our Facebook and Twitter services.

Top


New Blogmaster and Blog Security Monitoring Services

Security services for your blog.It is hard to keep hackers and scammers out of your WordPress blog once your website becomes popular. It is an unfortunate truth that the more highly placed your blog and website become on search engines that the more likely you will become a target for hackers who will want to bleed off your search engine juice.

To aid in uncovering problems quickly we have developed a program where we monitor the core files of your WordPress blog for changes and code injections. Not only do we scan your files, template, and database, but we can even moderate your comments, update plug-ins, and upgrade your WordPress application.

We provide flexible solutions; choose from weekly, biweekly, or monthly reviews. You'll just pay a small initial fee for us to install our monitoring plug-ins, that we have tested and like, and then a flat rate for service on your selected schedule.

If you are not monitoring your blog, updating your WordPress application regularly, or updating your plug-in applications yourself, we strongly recommend that you start doing so.

If you are too busy, consider hiring us to perform these important actions while keeping a watchful eye on your blog; working to keep hackers, spammers, and malware injections from taking over your blog. If you have been hacked, we do perform cleanup and blog reinstallation services.

We know from experience how hard it is to detect some of these hacker attacks and intrusions, how to remove them once they have gotten in, and just how to lock them out. Use our experience to keep your blog safe! Find out more information on our website.

Our Blogmaster/Blog Security Pricing

Initial installation of security plug-ins - $50.00
Blogmaster review once a week - $15.00
Blogmaster review twice a month - $30.00
Blogmaster review once a month - $20.00

(Please note some blogs with many comments to review on a regular basis may have higher pricing.)

 

Top


Home | Twitter Services | Facebook Services | Ghost Blogging | Google AdWords | Contact Us
McCord Web Services LLC • 2254 Ravenna Court • Waldorf, Maryland 20603 • 301.705.7303
nav-map McCord Web Services Webmaster Services Blog Writing Internet Marketing Web Design