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May 2012 Features » Hidden Facebook App Pages, Helping Your Blog Writer

Nancy McCord, Owner of McCord Web Services LLC.Dear Friend,

Facebook is in the news again with timeline now rolled out into all business pages as of the beginning of April.

If you haven't looked at your business page lately, make sure to do so, as you will need to load an 850 pixel wide by 315 pixel tall image for your cover photo or your business page will look very bare.

You can read one of our recent blog posts as a primer on the new flavor of Facebook for business pages to bring you up to speed on how to handle the new look on Facebook.

Best Regards,

Nancy McCord

Connect with me online on Twitter | Facebook | LinkedIn | Our Blog | Google+

Facebook App Pages Can You Find Them? | Helping Your Blog Writer Do A Better Job

Facebook App Pages Can You Find Them?

Confused YetWow, it took me days to figure this out and I don't consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here's the lowdown. Underneath your cover photo are several text links that are spread out across the width of the page. Everyone gets a maximum of five links but you can change the order of some of the links. By clicking the down button on the very last image above the last link you can open an additional field that will show more apps and tab options.

Although Facebook calls these links tabs and now apps, they certainly are not. Remember when Facebook business pages first came out and you had real tabs at the top of your page? That was not so long ago and I liked the real tabs much better than this nearly hidden set up. In fact, if you don't have your own business page and just had a personal profile, you would never ever even think to open the list up or dig around to uncover these hidden pages.

When you do happen to click one of these five text links under the cover photo, you are taken to a mini website back end that is now a part of every business page. This hidden section is navigated by a drop down menu on the top left just to the left of the page's name. Talk about hidden! All your apps or rather pages are stored in this drop down. This is the new place where your welcome page, promotion, notes, events, and the new like page now reside. See how long it takes you to find them now that you have been required to migrate your own business page to the new timeline!

Based on what I see and how long it took me to figure this out, I would consider that these hidden pages will get very little if any real traffic. You can however link to many of these hidden pages if you create a Facebook advertising ad. It will be very interesting to see if big brands start to develop these hidden pages and how they will be using them. For now the new business page layout and Facebook page changes have simply caused serious grumbling and complaining in my industry.

I will reserve judgment on my end how I like these new changes, until I see if I get more or less interaction from fans. I like the visual appeal of the new timeline cover photo, but think that many of the changes will force business owners to move into Twitter and Google+ and abandon Facebook in the long run. Sorry Facebook, but I just don't think that any business in reality is going to sit down and fill up the timeline from business inception to now and that fans will even care to read about that company history in the long run.


Helping Your Blog Writer Do A Better Job

Bloggers need help to know what you want.Blogging is a core business for my firm, McCord Web Services. I have found that website owners that take a little bit of time to help our writer get their footing, help us to do a better job delivering what they need for organic search placement and development of web authority.

Here are a few tips to help your blog writer when you start blogging.

  • Make sure to let your writer know your audience – age, gender, typical demographics.

  • Supply a short list of about ten keyword phrases that you think people will use to find you.

  • Offer a short selection of links of blog sites that you like for style and content.

  • Let them know which two or three blogs you read in your own industry.

  • Be patient, it will typically take four to eight blog posts for the writer to hit a stride in writing for you.

  • Make sure to read your own blog and help the writer to understand what you like so that they can do more of that particular topic or style of blog post.

  • As you browse the web send them links of content that you think would make a great background for a blog post. This actually helps them to know what you like.

The more initial interaction you have with your blog writer the better and more effective the blog posts will be for your personal business needs. That doesn't mean that you need to do these steps beyond the initial break in period, but for the first week to two weeks your input will be hugely helpful and will shape the future of your blog post content.

If you are looking for quality blog writers for your own blog, I invite you to review our services.


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