McCord Web Services - stand out from the crowd with custom solutions to build web visibility
October 2014

Nancy McCord, Owner of McCord Web ServicesDear Friend,

Are you ready for a new website? Make sure you are ready for the new look of HTML5 - it is really different and clients love and hate the look. But new technology of HTML5, and what it brings along with it is here to stay.

Find out what HTML5 sites look like and see if you are ready to embrace this new direction that is built with smartphones and tablets in mind.

Best Regards,

Nancy McCord

Connect with me online on Twitter | Facebook | LinkedIn | Our Blog | Google+
Google+ Community - AdWords Strategies

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Responsive Websites in HTML5 Look Different

Heritage Pest ControlTechnology marches on! What was popular in regards to website design is now passé today. What we used to think was fabulous and hi-tech two years ago, looks dated today.

Here's what's out and what's in when it comes to website design styling:

What's In

1. Large footer blogs that almost appear like a WordPress template that have full site navigation in lists typically three or four vertical spaces.

2. Social media icons in gray or muted colors to match the site and typically found in the footer on the right or left.

3. Top navigation and sometimes with drop downs but not always.

4. Smaller amount of content per page - keeping smartphone use in mind. There may be more pages but less content per page.

5. Wider banners that may nearly fill the whole screen on a desktop, but are resized to a smaller profile and size for smartphones.

What's Out

1. Footer navigation separated by a | - like Home | About | Contact Us

2. Social media icons in color at the top right of every page in the header or banner.

3. Left sidebar static navigation and left menu flyouts.

4. Left and right side bars and a clutter of "ad-like" icons.

5. Pages that scroll on and on forever with tons of content.

Client feedback so far about HTML5 is mixed at this point. Many clients like the old graphics intense sites that they have used for years and see no problem with forcing site visitors to pinch and tap to navigate their old sites with smartphones, but those who are positioning themselves for the future are embracing the responsive designs and streamlined look and feel of responsive HTML5 sites as the way of the future.

Starting at $1,850 our responsive designs are built to go up fast, be SEO friendly and include 5 pages of custom content. Our newest HTML5 site is featured as the image for this article and can be visited online.

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Google AdWords Loves Mobile, But Is It Right for You?

McCord Web Services is a Google PartnerGoogle continues to push advertiser activity into the mobile arena citing that online searches on mobile devices have eclipsed searches done on desktops; but is advertising activity in mobile right for your business?

Of note is the new test that Google has been doing with mobile ads shrinking the ad space landscape to allow them to show more ads on smaller screens. Check out images.

Of particular interest to me is also the boost of app placement in Display ads when shown on mobile devices. Many placements when you look, are simply not a good match for most businesses and to me appear for a way for Google to really bleed you of your cash.

Case in point, one industrial client showing in the display network spends more money than I feel he should in the mobile app arena with limited ways for me to totally block activity there. When I move out of the smartphone space for him, Google simply delivers more clicks on tablets to counteract my strategic changes. I have excluded literally thousands of mobile app sites in his account and Google continues to show his industrial ads on new mobile apps until I moved him out of ad mob and mobile apps entirely.

Google reps are suggesting that due to mobile trends, accounts should plus up, by 20%, the cost per click to get a better position on mobile screen. What I have seen for the majority (but not all), of my clients is that this strategy simply rings up a bigger bill. When you monitor cost per conversion for mobile, you should not bid up when the conversion numbers do not bode well for your return on investment. A limited two week test may be in order to just do a double check with careful monitoring.

My recommendation is for each account to set and monitor how effective mobile is for your needs and make strategic unique decisions based on your findings. Make sure you evaluate a 30 day and then 6 month period every now and then to give yourself a reality check as to if mobile activity is necessary for your business.

I have personally found that businesses with strong location specificity like stores, dentists, doctors, and pest control firms would do well to be active in the mobile space, but nationwide providers will need to be cautious, as would those selling higher end products, as more evaluation before a purchase will typically be done by desktop or tablet. Bidding up for position on mobile for these types of businesses may simply bleed out cash that would be better spent elsewhere.

Do you need help with your AdWords account? Contact us today for a free review and price for service quotation.

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Twitter Syntax Explained – What’s .@ and More

TwitterIf you use Twitter you may already know some of the special syntax uses, but if you are a newbie or just want a refresher, here are a few explanations about what it is you may see in front of a tweet.

MT@mccordweb

Here you have modified a tweet written by us mccordweb or for that matter any Twitter handle can be inserted. It is nice to let your audience know that you started with someone else’s tweet and modified it.

Etiquette states that if you like something you leave the originating @ twitter handle in your tweet so others know where the credit is due.

RT@mccordweb

In this case you have retweeted something that I or another Twitter account has written. See MT if you change the retweet.

.@mccordweb

In this case you are directing Twitter to show your response and post it on the mccordweb page. Without the . in front of the @ your message will not be posted for all to see.

@mccordweb

In this case only people who follow me will see my response in a threaded conversation format.  Spammers like to use this to force a post to your page which is also why Twitter enacted who sees @ messages by default an hence the need for an .@ message.

#KeyWord or #SearchTerm

Want to draw attention to something in your tweet or to categorize it for others use a # with no spaces or dashes between words. This morning I posted this: It is 9:38 AM Saturday morning and the #Hostway website is down taking my site with it. Within minutes I had responses with others looking for news on Hostway. You can also use the search function in many third party apps and at Twitter to see trending news that is tagged with hashtags (#).

We like to use a hashtag for keywords in social media and all platforms accept the # sign now even Facebook and Google+.

#FF

This means Follow Friday. This is a day where you list people that you like to follow using the @ sign with their handle. So your tweet would look like #FF @mccordweb, @nancymccord – great content and nice to chat wiith.

#USA

Twitter allows the use of hashflags. By using # and then a country code Twitter will actually show the country’s flag icon in your message.

You can do a search on Twitter for #HashFlags to see all the images.

Favorite

Now instead of responding to users when they retweet your message you favorite the tweet instead. This gives the person who has retweeted you additional exposure on your own profile.

We are Twitter writing and strategy experts! If you need help updating your Twitter account make sure to check out our Twitter writing services.

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