McCord Web Services September 2018  

Why Reviews Matter

Dear Friend,

As a Google Local Guide, I review every place I visit and every place I eat. With over 6,313 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps.

Google does not pay me for these services, but I do receive special Google branded products and other perks for being a Google Local Guide.

Here's what I've found out as I travel my local area.

1. Reviews really do matter.

2. People actually look at the photos I post about a business.

3. Negative reviews mean I probably won't visit.

4. I am constantly evaluating my store or restaurant experience.

5. If I receive poor service, I will write about it.

6. Even for lower end restaurants, food presentation is important.

7. People actually read what I post about a business.

8. I do not tell business owners I am reviewing them.

9. I myself select who I trade with based on online reviews.

10. Reviews are more important than a nice website.

The bottom-line is that you are on display and being rated with every phone call, every visit, every plate that is served. You may have the best website, but if your visitors do not receive the royal treatment when they call or visit, you'll set yourself up for a negative review. Get several and they can damage your business and sales!

To get savvy help in writing rebuttals to negative reviews, contact us today.

All the Best,

Nancy C. McCord

Why Reviews Matter

Read more on our blog "The Web Authority" posted every Monday and Wednesday or connect with us on Twitter, Facebook or Instagram. Check Out Our Blog Now »

How to Rebut a Negative Review

This is the struggle for businesses and it is real – get a bad online review and how do you deal with it and move beyond it.

First, you should not ignore a bad online review. That does not mean that you have to respond to each and every one, but you definitely want to think about your strategy and what to do if and when you get one.

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5 Tips for Building Positive Reviews

Here's what I do to help clients get positive reviews about their business. By rallying customers quickly when you do get a particularly damaging review, you can mitigate the damage fast.

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More Tips on Writing a Response to a Bad Review

I've had two customers in the last two weeks have near heart attacks over negative reviews that they have found online about their business. In both cases the business owners wrote angry responses and then asked me for help.

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