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        <title>McCord Web Services LLC Newsletter</title>
        <description>This monthly e-newsletter features ways to keep tabs on your Web presence. Learn about new tools, our Bright Idea tips to be more productive, best practices, and in general how to use the Web to leverage your business opportunities.</description>
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        <copyright>2012 McCord Web Services LLC</copyright>
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            <title>What You Should Strategically Do About Google+ Now and In the Near Term</title>
            <link>http://www.mccordweb.com/e-newsletters/2012/feb-2012.html</link>
            <description><![CDATA[Much has happened just in the last month on Google.com and specifically with Google+. In fact so much so, that I wanted to make sure that all of our newsletter subscribers and clients knew my feelings about how to use Google+ and its importance for organic placement for the future. Read our newsletter to find out what we feel you should do without delay now.]]></description>
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            <title>Afraid to Test AdWords Try Google AdWords Express</title>
            <link>http://www.mccordweb.com/e-newsletters/2012/jan-12.html#1</link>
            <description><![CDATA[Some clients may be selling a service or product that may not be a wonderful match for Google AdWords. There is a great way to test if AdWords is right for you before taking the big plunge in regards to set up fees and click charges.]]></description>
        </item>
		<item>
            <title>Be a Part of Our Test on the Best Frequency of Facebook Updates</title>
            <link>http://www.mccordweb.com/e-newsletters/2012/jan-12.html#2</link>
            <description><![CDATA[I am in the process of creating a new white paper on posting times on Twitter and Facebook. I am testing the number of posts that fans like to see on Facebook and if more updates grows a Twitter account. I invite you to become a part of the process and get our white paper when we publish it for free.]]></description>
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            <title>Special Insights Into Using Facebook Advertising</title>
            <link>http://www.mccordweb.com/e-newsletters/2012/jan-12.html#3</link>
            <description><![CDATA[We have started to do quite a bit more Facebook advertising management for clients. Here are a few insights that I wanted to share with you about our experience so far for clients.]]></description>
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            <title>Facebook Nails Small Businesses With News Feed Changes</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/dec-11.html#1</link>
            <description><![CDATA[Are you finding that your fan engagement has dropped on Facebook? If you have under 1,000 fans most likely your activity has dropped or come to a crashing halt on your Facebook Business Page. Why? This study may shed some interesting insight in regards to what is happening to the traffic on your Facebook Business Page.]]></description>
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		<item>
            <title>Is a Facebook "Like" Worth Anything Anymore?</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/dec-11.html#2</link>
            <description><![CDATA[Facebook has slowly dismantled the things that have made Facebook Business Pages a great resource for a business to have. In September, October, and November Facebook has disabled these features...]]></description>
        </item>		
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            <title>Social Engagement - It's All In The Timing</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/dec-11.html#3</link>
            <description><![CDATA[I have recently read a very interesting report on the timing of engagement for social media. Specifically, what time of the day and what days of the week appear to be important for connecting with Twitter and Facebook users. You can read the full article and see the graphs on this web page...]]></description>
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            <title>Topic Three: How Do You Know How Much a Click Will Cost on AdWords?</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/nov-11.html</link>
            <description><![CDATA[So you want to try AdWords, but want to make sure you will get performance. You understand you need a high enough maximum cost per click to be in the auction and your daily budget needs to be high enough to support your maximum cost per click to get AdWords to serve your program, but how do you estimate for planning, your cost per click to see if you can even afford AdWords?]]></description>
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            <title>Topic Two: Is Your Daily Budget Keeping You Out of the AdWords Auction?</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/nov-11.html#1</link>
            <description><![CDATA[Not only is your maximum cost per click a factor in deciding if you are in the Google AdWords auction, but your daily budget may be a factor keeping you out! It is important to understand a few things first. AdWords account managers will talk about your 30 day budget spend, and it needs to be high enough to support your accounts daily budget based on your maximum cost per click. Not your average cost per click, but your maximum cost per click.]]></description>
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            <title>Answers to the Most Frequently Asked Questions on a Lack of Google AdWords Performance</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/nov-11.html</link>
            <description><![CDATA[The AdWords clients that come to me typically are small to medium sized business owners who have tried to do AdWords themselves and not been successful. Because they feel AdWords could work for them, based on what they have read, they want a professional AdWords account manager to optimize their account.]]></description>
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            <title>Why Blogging Is Still The Best SEO Value For The Money</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/october-11.html</link>
            <description><![CDATA[I am frequently asked to help a client decide where their advertising budget is best spent in regards to building long term value and improving their website organic placement. Is it Faceboook, Twitter, or a blog? My answer for most businesses is that blogging is by far the most valuable thing you can do to improve your website organic (or unpaid) placement on search engines. Not only that, but blogging also improves stickiness, how long a visitor stays on your website giving you more time to sell your products and services. Here is exactly what blogging does for a website when the blog in housed on the same domain server as the parent website.]]></description>
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            <title>We Have Combined Twitter and Facebook Services Together</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/october-11.html#2</link>
            <description><![CDATA[Facebook and Twitter are so popular that we have bundled these two programs together to save you money. Facebook and Twitter Combined Program - $530 per 4 Week Month.]]></description>
        </item>
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            <title>Blogmaster and Blog Security Monitoring Services</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/october-11.html#3</link>
            <description><![CDATA[It is hard to keep hackers and spammers out of your WordPress blog once your website becomes popular. It is an unfortunate truth that the more highly placed your blog and website become on search engines, that the more likely you will become a target for hackers who will want to bleed off your search engine placement juice.]]></description>
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            <title>Facebook Reviews Are Now Being Picked Up by Google Places</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/april-11.html</link>
            <description><![CDATA[This past month I saw something really wild and wanted to share it with you. I saw that in a Google Places site, reviews had been picked up from Facebook of all places. Wow, that is big news!
<P>We are going to put the pieces of this puzzle together for you and need your help to do it!</P>]]></description>
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            <title>It is False Advertising To Create Fake Reviews for Google Places</title>
            <link>http://www.mccordweb.com/e-newsletters/2011/feb-11.html#2</link>
            <description><![CDATA[You may not have realized this, but it is illegal to create fake reviews and testimonials about your products, services, or business on Google Places, Google Hotpot, your blog, your website, and even on Amazon.com. As a business owner you should know that there are some serious penalties that can be assessed if you are doing this or even&nbsp; unknowingly involved in these activities.]]></description>
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