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        <title>McCord Web Services LLC Newsletter</title>
        <description>This monthly e-newsletter features ways to keep tabs on your Web presence. Learn about new tools, our Bright Idea tips to be more productive, best practices, and in general how to use the Web to leverage your business opportunities.</description>
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            <title>McCord Web Services LLC Newsletter</title>
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        <copyright>2010 McCord Web Services LLC</copyright>
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        <item>
            <title>Five Website Killers</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/sept-10.html#3</link>
            <description><![CDATA[<P>There are many things that you can do to benefit your website, but have you thought about the things that you may do that can kill your website? Here are my five top website killers – things you clearly should stay clear of doing to get good organic search engine placement and impress viewers.</P>
<OL>
<LI><SPAN style="FONT-WEIGHT: bold">Build your website all in Flash</SPAN>. Flash may look cool, but search engines cannot catalog the information contained in .swf files or for that matter .flv files. Even in 2010 Google has stated that they cannot really spider Flash sites with proficiency. <BR></LI></OL>]]></description>
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        <item>
            <title>Social Media vs. Pay Per Click</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/sept-10.html#2</link>
            <description><![CDATA[<P>Let's say you own a fairly new business, where should you spend your time and money to generate sales – social networking or pay per click?</P>
<P>I feel that social networking is an excellent way to connect with prospects and engage clients. I love Twitter, Facebook, and blogging, but will these avenues generate immediate sales for a new business? I have to say from my personal experience using all these tools, that although they are important, for immediate sale generation these tools can simply not compete with the power of sales generation results that Google AdWords provides.</P>
<P>Does this mean you shouldn't be involved in social media? No, not at all, but I feel that for new startups or a business that wants a return of immediate sales from their monetary investment, that pay per click using Google AdWords specifically, is a better investment. I feel that social media involvement is key for positioning, customer engagement, and overall web authority, but this is most important for an established businesses.</P>]]></description>
        </item>
        <item>
            <title>Social Bookmarking - Is It Worth the Effort?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/sept-10.html</link>
            <description><![CDATA[Social bookmarking is a new smart way to create inbound links to your content, but is it worth the time and effort? So far based on client studies, it appears to be a very workable approach to building inbound links that can help organic search placement. However, it is labor intensive.
<P>Here are a few client results from the Google Webmaster control panel after just 30 days of social bookmarking three pages a week for two of our clients.</P>]]></description>
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        <item>
            <title>Want to Build Blog Readership? Consistency is Key!</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/aug-10.html#3</link>
            <description><![CDATA[If you want to build readership of your blog, consistency is key, but that doesn't just mean posting on the same days, but at the same time, with the same quality, and on your core topics.
<P>I have learned this from personal experience. There is absolutely nothing worse than building up a reader base and then due to your own inconsistency losing it. I had this happen in 2008. I had a number of writer related personnel issues. I had to step in and write consistently at the last moment for a number of client blogs. When you blog for other people, you can get tapped out and simply not want to or have time to write for your own blog.</P>]]></description>
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        <item>
            <title>Your Website is Down! What Should You Do?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/aug-10.html#2</link>
            <description><![CDATA[<P>You just looked or a prospect or client emailed you to tell you your website was down, what do you do? 
<P>First, don't panic. Sometimes a website will go down because the server at the web host is being refreshed, serviced, or the host had a power outage. Wait for 15 minutes and try to access your site again.</P>]]></description>
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            <title>Google Voice – Why You Must Have It</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/aug-10.html</link>
            <description><![CDATA[Google Voice is my new tool that I can now not live without. In fact, I have found it so helpful that I may replace my land line phone number posted on my website with my Google Voice phone number. This last trip, I found my Google Voice account to be an indispensable asset for any business traveler.]]></description>
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            <title>How Do You Get Images Next to Your AdWords Ads?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/july-10.html#3</link>
            <description><![CDATA[<P>Clients have asked me several times how competitors are getting images in their Google AdWords ads, here's how.</P>
<P>First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing, links to images, and the location of images and products on your website. Once loaded you can link your Google Merchant account with your Google AdWords account using Product Extensions.</P>]]></description>
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            <title>What Do You Really Need When It Comes to Facebook Interaction?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/july-10.html#2</link>
            <description><![CDATA[Okay, so you have a Facebook Fan page, now what kind of interaction do you really need in order to grow your visibility? From personal experience, I have found that fans will typically not jump into discussion or forum-like interactions. They will however share your video links from YouTube and even comment on interesting status updates.]]></description>
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            <title>AdWords Content Network – Excluding Below the Fold Placements</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/july-10.html</link>
            <description><![CDATA[The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here's one that is really great if you are advertising in the content network.]]></description>
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            <title>Special Issue - Blogging Off-Domain Does It Work for SEO?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/june-10.html</link>
            <description><![CDATA[I used to feel that blogging anywhere was great, just get blogging. Now&nbsp;I have to say I really feel that blogging under your own domain name is&nbsp;the only&nbsp;workable SEO strategy.
<P>First, let me explain a few things. When I say blogging off-domain I mean that your blog posts reside at Blogspot.com, WordPress.com or at a domain name you have set up separate from your website parent domain. The key is that the actual files that are your blog posts reside some where other than your real website.</P>
<P>Second, blogging on-domain means that you have WordPress installed in a directory that is part of your own website. The URL for your blog would be something like <A href="http://www.mydomain.com/blog">www.mydomain.com/blog</A>. Here the actual files that are your blog posts are spiderable by search engine robots under your parent domain.</P>
<P>It is important to understand that subdirectory blog sites typically are not hosted at the parent domain, but are set up to look like they are, but the files do not typically reside at the parent domain. Blogspot allows you to do this with a bit of massaging of your domain name records. If your blog URL looks like this: blog.yourdomain.com most likely your website files do not reside at your parent location.</P>]]></description>
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            <title>Will Optimizing Your Google Maps Account Pay Off?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/may-10.html</link>
            <description><![CDATA[Just recently one of our clients asked my opinion on a cold call she received with an offer to optimize her Google Maps account for big money. What the business said they would provide was intriguing to me so we agreed that my client would be my “guinea pig” so we could test the approach.
<P>What I found out is highly interesting and makes me concerned about expensive Google Maps optimization services at this time.</P>
<P>This is what we did to match the same protocol the Google Maps optimization business said they would do...</P>]]></description>
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            <title>How Do You Automate Status Updates to Facebook Fan Pages?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/may-10.html#2</link>
            <description><![CDATA[There are a few ways to automate status updates to your <A href="http://www.mccordweb.com/internet-marketing/facebook-fan-pages.php">Facebook Fan Pages</A>. Doing scheduling of status updates used to be incredibly problematic and one reason why we previously stayed away from <A href="http://www.mccordweb.com/internet-marketing/facebook-fan-pages.php">Facebook Fan Page management services</A>. Now however, there are a few pretty good applications that allow you to publish your status updates on a schedule. Here are a few of my personal favorites...]]></description>
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            <title>How Do You Monitor Google AdWords?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/may-10.html#3</link>
            <description><![CDATA[It is shocking, but there are businesses out there that are spending thousands of dollars on <A href="http://www.mccordweb.com/internet-marketing/adwords-quick-start.php">Google AdWords</A> each month without any checks and balances in place to monitor the performance of their programs.
<P>Before we start <A href="https://adwords.google.com/professionals/profile/org?id=011103904754539542727&amp;hl=en_US">working with an AdWords client</A> we want several things in place. (This is really&nbsp;in the client's best interest.) We want to have metrics to evaluate the success, or lack thereof, of their Google AdWords program.</P>
<P>This is what we recommend...</P>]]></description>
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            <title>Twitter Lists – Making Sense of Twitter</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/april-10.html#top</link>
            <description><![CDATA[<P>Twitter lists are a fairly recent option on Twitter, but I have just not had the time to explore their use until recently. Now that I have checked them out I want to share with you how easy Twitter Lists are to use and why you should start using them.</P>
<P>First, lists are simple to set up and use. Here's how:</P>
<P><A href="http://www.twitter.com/mccordweb"><IMG border=0 hspace=6 alt="Twitter " vspace=2 align=right src="http://www.mccordweb.com/weblogs/images/Twitter-9.png" width=150 height=90></A>1. Go to your follower page on Twitter. To the right you will see a few icons, one looks like a list. Right click on the icon and a menu drops down. From here you can create a list or simply tick next to an existing list to add that particular follower to a specific list. You will have the option to make the list private or public. Private is for your use only. Public allows Twitter followers to actually subscribe to your special list via an RSS news feed and follow who you are following on your "short list".</P>]]></description>
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            <title>Facebook Fan Page Services</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/april-10.html#3</link>
            <description><![CDATA[<DIV>We'll let you in on a secret some people are using to keep their Facebook Fan Pages up to date.</DIV>
<DIV>&nbsp;</DIV>
<DIV>For clients who want to start connecting online and soft-sell their products using Facebook, our Facebook Fan Page service is the way to get started fast. </DIV>
<P>By interacting with others using Facebook Fan Pages you provide easy ways for others to connect with you online outside of your website as well as increased ways to showcase your services and seasonal promotions.</P>]]></description>
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            <title>Getting Service Reviews for Google Maps</title>
            <link>http://mccordweb.com/e-newsletters/2010/march-10.html#2</link>
            <description><![CDATA[If Google Maps placement is valuable to your business it is time to get busy soliciting customer reviews. Google appears to be pulling reviews from these sites and several others: FlipKey.com (for real estate services), CitySearch.com (for restaurants and services), Maps.Google.com, Insiderpages.com (for restaurants and services), Judysbook.com, Tripadvisor.com, Superpages.com, Menuism.com (for restaurants), and others. 
<P>Google used to show reviews from Yelp.com, but after their deal to buy Yelp.com fell through Google does not appear to be showing reviews from Yelp. In fact, Yelp didn't come up in a single review I saw as I did my research.</P>
<P>Reviews that you capture yourself by email or direct solicitation and post on your website are not considered by Google. The reviews must be on a third party website or on your Google Maps page itself.</P>
<P>It is very important to note that you have no control over these reviews. If you get a poor review you will have no recourse in regards to removing it. Just as equally if you are not soliciting reviews, readers can still choose to leave a review on your Google Maps page whether you want it or not. Additionally, there is no way to disable the review feature in your Google Local Business account.</P>]]></description>
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            <title>The Secret to Getting Google Maps Placement</title>
            <link>http://mccordweb.com/e-newsletters/2010/march-10.html</link>
            <description><![CDATA[<P>The trends I mention are the first real indicators that I have been able to see in regards to how Google handles who gets placed where when it comes to Google Maps. </P>
<P>It is important to note that not all Google Maps results appear to be as clear cut as the example I mention above. In some cases there still appears to be no rhyme or reason as to who places where. </P>
<P>Here is a good example of the "crazy mixed up issue" using the search term <A href="http://maps.google.com/maps?rls=com.microsoft:en-us&amp;oe=UTF-8&amp;um=1&amp;ie=UTF-8&amp;q=lawyer+waldorf+md&amp;fb=1&amp;gl=us&amp;hq=lawyer&amp;hnear=waldorf+md&amp;view=text&amp;ei=ZMV5S-S0N9Kl8AaG5ezzCQ&amp;sa=X&amp;oi=local_group&amp;ct=more-results&amp;resnum=1&amp;ved=0CCgQtwMwAA" target=_blank>lawyer Waldorf, Maryland</A>. In this case no lawyer has a review or a coupon. The results do not appear to be sorted clearly by location; they are not sorted alphabetically, and are not sorted in regards to their proximity to my location (the person doing the search). The listings just appear jumbled and not in any specific order. Where no listings have reviews or coupons, a savvy business owner who adds them may possibly be able to move to the top spot. Remember, I said "may". That being said, it clearly does not hurt to try to improve your position with reviews and coupons whatever type of business you have.</P>]]></description>
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            <title>Are You Missing Google Local or Google Maps Exposure Opportunities?</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/feb-10.html</link>
            <description><![CDATA[You can get free exposure on <A href="http://www.google.com/">Google.com</A>, when you match a local search query, if you have a <A href="http://www.google.com/local/add">Google Local Business</A> account. What makes it all even sweeter is that the exposure is free.
<P>First, if you don't have a <A href="http://www.google.com/local/add">Google Local Business Center accoun</A>t, I would strongly recommend that you consider setting one up as sometimes local searches are shown above the organic results accompanied by a map. Why wait when you can set one up for without charge?</P>
<P>Google allows you to add up to ten photos to your account and many details about your business location and the services you provide. You can even select categories for which your business would show as a match to searches.</P>
<P>Although a Google Local Business Center account is free, many business owners don't know ...</P>]]></description>
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            <title>What Happens If You Let Your Domain Name Expire</title>
            <link>http://www.mccordweb.com/e-newsletters/2010/jan-10.html#2</link>
            <description><![CDATA[<DIV class=content>
<P>What Happens If You Let Your Domain Name Expire</P></DIV>
<DIV class=content>
<P><IMG hspace=6 alt="Confused on what to do when your domain name expires here is what to do." vspace=2 align=right src="http://www.mccordweb.com/e-newsletters/images/confusion.jpg" width=150 height=69>For most website owners, the ownership of their website domain name is secure. You know where you registered it, you keep the same email, and you renew your domain on time. But for large volunteer organizations, sometimes this is not the case. This past month we've had a very thorny situation for a webmaster client and have been hired to try to fix it.</P></DIV>]]></description>
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