McCord Web Services LLC Newsletter This monthly e-newsletter features ways to keep tabs on your Web presence. Learn about new tools, our Bright Idea tips to be more productive, best practices, and in general how to use the Web to leverage your business opportunities. http://www.mccordweb.com/newsletters/archive.php Wed, 01 Jul 2009 15:35:30 +0000 FeedCreator 1.4 http://www.mccordweb.com/images/hostway-mccord-logo.gif McCord Web Services LLC Newsletter http://www.mccordweb.com/images/hostway-mccord-logo.gif en 2009 McCord Web Services LLC This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site. Graphic Electric Inc. Moves to the Web http://www.mccordweb.com/e-newsletters/2009/july-09.html The website uses Dreamweaver's AJAX search engine friendly "fly out" navigation and include several Flash slide shows of project photos. You'll find the show on the industrial laundry services page interesting. The before and after pictures give you a wonderful idea of the scope of several of their projects. Slide shows of this nature are wonderful ways to visually communicate the type of work that a company does and these shows help prospects to realize that no job is too large or too small for this regional electrical contractor.

]]> Facebook Advertising Reviewed: Is It Worth the Money? http://www.mccordweb.com/e-newsletters/2009/july-09.html#2 Sounds like the perfect place then to advertise your products or services, right? Well, this last month I started advertising on Facebook as a test in preparation for this article and I am here to say that for branding and name recognition Facebook may be great, but for clients who want sales and conversions, Facebook will not generate the results that Google AdWords will for the same amount of money.

Here's what I experienced in about a two week period:

]]> Microsoft Releases a New Search Engine Called Bing http://www.mccordweb.com/e-newsletters/2009/july-09.html#3 I took Bing for a test drive recently and I have to say that I think that Microsoft has a winner. There are some new developments in their new engine that Google is sure to imitate in the weeks and months to come, but here are a few of the top features that I noticed and liked that are really unique to Bing.

]]> Our New Twitter Executive Program http://www.mccordweb.com/e-newsletters/2009/june-09.html#3 Twitter but don't know where to start or are too busy to tweet (write a Twitter post) we've created our Twitter Executive program. Now we know that this program is not for everyone, and that many of you can set up and do Twitter successfully all on your own, but this program is for the person who wants to outsource Twitter.]]> HootSuite Reviewed http://www.mccordweb.com/e-newsletters/2009/june-09.html#2 Do you have multiple Twitter profiles like I do? Then HootSuite is just right for you. I have a Twitter account for my business under the name mccordweb and due to popularity and name recognition I now have a second Twitter profile - nancymccord. For me it is a problem to do tweets in two places - too time consuming.

]]> TweetLater - A Twitter Auto Responder Reviewed http://www.mccordweb.com/e-newsletters/2009/june-09.html TweetLater.]]> Twitter Demystified for Business Users http://www.mccordweb.com/e-newsletters/2009/may-09.html#2 Twitter is the current top "hot property" on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.]]> Blogging Program Expanded http://www.mccordweb.com/e-newsletters/2009/may-09.html#3 Two New Website Launched http://www.mccordweb.com/e-newsletters/2009/may-09.html#1 We've just launched two new websites this last month. You can see a before and after picture of the main website below. The second website launched is the sister site which houses the Institute's store and is called The Core System™.

]]> ChemTec Pest Control Website Launched http://www.mccordweb.com/e-newsletters/this-month.html#3 ChemTec Pest Control located in Saddle Brook, New Jersey. We've posted a before and after picture for you to view to see the difference that a new custom design can make.]]> Best Practices For Your Privacy Policy http://www.mccordweb.com/e-newsletters/this-month.html#2 The Federal CAN SPAM Act Explained http://www.mccordweb.com/e-newsletters/this-month.html STOP Fighting Over The Kids Book WebSite Launched http://www.mccordweb.com/e-newsletters/2009/mar-09.html#3 STOP Fighting Over The Kids". This website is one of our Quick Launch websites. Quick Launch is our super fast get on the Web at a budget price website program. It uses easy to customize pre-made website templates some can even have a custom look and feel.]]> Google Local Placement Revisited http://www.mccordweb.com/e-newsletters/2009/mar-09.html#2 Every one wants to know how to get top organic placement on Google. Who doesn't, as top placement means more traffic, more leads, more sales, and more money. Now that Google is placing local listings, pulled from their Google Local search engine and Google Maps, more clients are asking me "how do I get top placement?"

]]> Image Copyright Infringement, Are You Doing It? http://www.mccordweb.com/e-newsletters/2009/mar-09.html Everybody does it right? Right click on an image from Google Images or Flickr and then use it on their own commercial website or blog without a thought. First, it is important to know that not everybody does it. Only people who don't know the truth and reality of federal copyright law are doing it and they are risking real legal problems if they are caught.

]]> February E-Newsletter is Posted http://www.mccordweb.com/e-newsletters/2009/feb-09.html Organic Blogging - a Case Study on Blog Posts as Search Entry Points http://www.mccordweb.com/e-newsletters/2009/feb-09.html#3 You know I was surprised by a customer recently. He called to chat about our organic search optimization services. He told me that he had done a Google search on "best organic optimization" and that my site was placed highly and so he clicked in and then called me.
 
Find out how he really found me as I do not optimize my website on this phrase.
]]> Newsletter or Blog, What Should I Do? http://www.mccordweb.com/e-newsletters/2009/feb-09.html#2 Getting Links the Easy Way with Press Releases and Feature Articles http://www.mccordweb.com/e-newsletters/2009/feb-09.html#1 I  have several clients for whom I routinely review their organic search engine placement on a monthly basis including the number of incoming links from other websites. These clients use our press release writing, press release distribution program, and our feature article writing programs as a way to build incoming links in an effort to increase their organic search position.
 
Find out how we create links for them the easy way.
]]> New Blog Writing Gigs http://www.mccordweb.com/e-newsletters/2009/jan-09.html#3 2008 Top Content http://www.mccordweb.com/e-newsletters/2009/jan-09.html#2 Introducing Google's New Friend Connect http://www.mccordweb.com/e-newsletters/2009/jan-09.html Special Issue: Getting Involved with Twitter http://www.mccordweb.com/e-newsletters/2008/dec-08.html This special newsletter issue will help you to learn how to use Twitter for business and pleasure. I'll explain what Twitter is, why you should use it, and how to get going using it. Additionally, I'll point out some cool app's to use with Twitter to help you get the most from its use.

One of the most important things you should take away from this special issue is that Twitter is considered very hot. It is an emerging application that has not been monetized yet and will probably be purchased this next year by the likes of Google or some other behemoth on the Web.

]]> Best Value is e-Newsletters - Vertical Response Pay as You Send http://www.mccordweb.com/e-newsletters/2008/nov-08.html#3 As businesses are looking to cut back expenses and stay profitable in this changing economy, Vertical Response offers an e-newsletter subscriber management program that allows you to pay as you go. Instead of billing a monthly fee for subscribers sitting in your account like Topica, iContact, or Constant Contact (those charges range from $25 to $60 a month or more), with Vertical Response you buy email credits only when you want to email to your list.

Prices to send an email start at $.015 - no, that is not a typo, and go down from there based on to how many people you are sending to. Just make sure that you pull your subscriber list from your old e-newsletter mailing service before you close your account.

]]> Best Value in SEO - Get Blogging With Blogspot Today http://www.mccordweb.com/e-newsletters/2008/nov-08.html#2 One of the top tips for improving your organic search engine placement is to add quality keyword dense links from outside sources pointing to your website. With a blog set up on Blogspot you can do just that, and do it fast!

Anyone can set up a blog at Blogspot. Google owns Blogspot and spiders the content created there rapidly. You may be surprised to find that a post you published on your Blogspot blog in the morning may appear in the search index at Google.com in the afternoon. Wow, that's fast!

]]> Best Value in Pay Per Click - Yahoo Sponsored Search http://www.mccordweb.com/e-newsletters/2008/nov-08.html#1 Getting the Most Bang for Your Buck - Special Issue http://www.mccordweb.com/e-newsletters/2008/nov-08.html With the economy in a state of disarray, the stock market wildly fluctuating, and business shrinking for many companies, we wanted to throw you a life line of where you can get the most bang for your buck when it comes to surviving on the Internet. Many of these tips you can implement yourself, but if you need help, we're always here.

]]> Google AdWords Changes Cause Sweeping Impact in Cost Per Clicks http://www.mccordweb.com/e-newsletters/2008/oct-08.html In the second week of September, Google AdWords rolled out some big changes. Some of the impacts of these changes are just now beginning to be felt by many advertiser accounts.

First, what Google did was to do just a few important tweaks to their highly profitable ad delivery system called AdWords. Here the changes are in a nutshell. Click in to read the article.

]]> Special Edition on Using Social Networking http://www.mccordweb.com/newsletters/2008/sept-08.html Set Up Email Member Groups http://www.mccordweb.com/newsletters/2008/aug-08.html#3 Get a Browser Tune Up http://www.mccordweb.com/newsletters/2008/aug-08.html#2 New Keyboarding Shortcuts http://www.mccordweb.com/newsletters/2008/july-08.html#3