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Microsoft adCenter's Program Explained
MSN
has entered the pay for performance arena with their innovative adCenter program.
Some of the tools that Microsoft adCenter has integrated have forever changed
pay for performance advertising and set a new benchmark for the marketplace.
Already we have seen Google AdWords try to imitate some of these innovative
new tools such as targeting ads to viewer demographics, but MSN still has AdWords
beat hands down on this new feature. In fact Google AdWords did not even offer
ad scheduling (showing your ads a certain times of the day or at a variety
of cost per click pricing) until MSN adCenter introduced these features.
The MSN ad interface has recently been improved to make it more user-friendly and new features like report scheduling have been added as well. If you think that Microsoft adCenter may be right for you, we make it easy to get started quickly with our Smart Start Microsoft adCenter program. Set up costs you only $699 and MSN ad Center advertising really works.
The best part of this type of ad exposure is that you pay nothing for showing your ad to millions of prospects; building brand identification in the process. You only pay when a prospect clicks your ad and enters your website. The number of clicks divided by the number of impressions equals the Click Through Rate known as CTR which is key in determining overall account and keyword performance.
Microsoft
has just added a professionals certification program and Nancy McCord has been
qualified for two years and has passed their certification examination.
Nancy McCord, is also Google Qualified AdWords Professional and a Yahoo! Search
Marketing Ambassador and understands how to help you use MSN adCenter to leverage
your advertising for success.
At McCord Web Services, we offer services for clients both large and small. Our average client spends between $500 to $6,500 per month on clicks in addition to our fees. With us you will receive the top notch, customer-satisfaction driven service that keeps our professional Internet advertising management business growing.
MSN adCenter's Advanced Targeting Explained
When comparing Microsoft adCenter to Google AdWords and Yahoo! Sponsored Search, Microsoft adCenter is more similar to Yahoo both in use, features, and complexity of the account management interface. Both Google AdWords and Microsoft adCenter allow for deciding the time of day your ad will show and also advanced bidding options based on the time of day. But, Microsoft adCenter is unique in that it allows an advertiser to target these additional options.
- Gender
- Age
AdCenter is able to target these additional demographics by using the information that the viewer has entered when setting up a MSN Passport, Hotmail account or updating Windows Live preferences. It is important to understand that when you target specific demographics such as time of day, gender, age, day of the week you will select an incremental pricing factor that is added to your base click cost per keyword. That being said, we think that these additional options can be quite useful for ad spend control.
The incremental increase to your base bid to target a specific demographic that you have selected is selected as a percentage of your cost per click for the entire ad group. For example if you selected to pay $2 per click for the keyword "web design" but for the targeting day part at morning and afternoon, you have selected to increase your bid by 30% to increase the chance that your ad will be displayed at a higher position during those times, you will pay $2.60 per click for clicks that you receive in that specific time period.
Our Microsoft adCenter Tips
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Incremental click cost increases are done in 10% increments only and apply to the entire keyword list in the adCenter ad group. Remember your ad group may contain multiple ads, so be careful how you structure your account if you are using incremental bidding. You may select different percentages for location, day of the week, time of the day, gender, and age all within the same ad group.
If you are already using Google AdWords or Yahoo! Sponsored Search, Microsoft adCenter tries to make it easy to import your keyword list and cost per click figures to their interface. There is some manipulation of the data needed to move information from Google AdWords to MSN adCenter due to the fact that Google AdWords ads are set up with two lines of description versus Yahoo! and MSN's ads only having one description line. For new accounts just starting out with AdCenter, this allows for migration of other successful pay per click advertising programs into their interface.
