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McCord Web Services' Dual Management Program
Why Use McCord Web Services for Your Yahoo! Sponsored Search and Google AdWords Management?
Unlike other Internet Marketing management firms that charge a percentage of your ad spend per month or require long term service contracts, McCord Web Services provides cost efficient alternatives. There are no length of service contracts to sign. We believe that our hard work and honest recommendations will keep you coming back for our professional management services. We work hard to provide the results you desire, treat you fairly, and are good stewards of your Google AdWords and Yahoo! budgets.
Nancy McCord, Owner of McCord Web Services LLC, is a Qualified Google Advertising Professional. She has studied numerous hours on over 110 AdWords topics in 8 different AdWords content areas. She has passed a rigorous examination, completed a 90-day AdWords internship period, and managed numerous client accounts with ad spends of $350 to $6,500 each per month. Visit her online Google sponsored Google Advertising Professional's page for verification of her status. She has been a Google AdWords Qualified Individual for over three years. Nancy has the entrepreneurial market savvy and AdWords experience to help make the most of your Google AdWords program.
Nancy is also a Yahoo! Search Marketing Ambassador. She has studied over 51 Yahoo Marketing topics in 13 different Yahoo Marketing content areas. She has passed an examination of knowledge and managed numerous client accounts with ad spends of $100 to $4,500 each per month. Visit her online Yahoo! sponsored Yahoo! Search Marketing Ambassador page for verification of her status. Nancy has the Yahoo ad experience and ingenuity to help you make the most of your Yahoo! Sponsored Search and Local Sponsored Search programs.
Call us today at (301) 705-7303 to find out how easy we can make AdWords and Yahoo! Sponsored Search advertising for you. We can harness the massive power of Google and Yahoo! to generate click traffic for your website cost effectively and efficiently with minimal effort on your part.
We offer a variety of services for both Yahoo! Search Marketing and Google AdWords needs. Choose the service and level of management that best meets your needs for the pay per click and search results you desire.
We've just revised our popular white paper comparing Google AdWords to Yahoo! Sponsored Search, adding new case studies and new information and analysis. This detailed 8 page report will help you to identify which program will be best for your advertising needs. Just click the "Download Now" button to get our white paper.
Dual Yahoo! Sponsored Search & Google AdWords Management Services
We have provided a comprehensive management program for the serious entrepreneur who wants to get the most out of both Google AdWords and Yahoo! Search Marketing program after initial account set up.**
- Dual Account Plus Set Up $1,175
We will research your keywords, review your website carefully for keyword opportunities, review your keyword on Wordtracker, and review your ad competition and then set up your Google AdWords account. After set up of your AdWords account, we will migrate the same keywords and ad text to Yahoo. Set up consists of one campaign and four ad groups (you may purchase more ad groups at our hourly rate). Additionally, we will manage both accounts for performance in the first four weeks.
PLUS during the first four weeks we will monitor your Google AdWords and Yahoo! Sponsored Search program daily during the work week and fine tune your keywords and click costs. We will remove disabled keywords and optimize your ad groups as needed. In addition you will receive a series of report from us each week on activity and a commentary on the performance and our recommendations. Your weekly management charge is calculated at 2 hours per week of our time. - Professional Management/Monitoring Phase II (second four weeks) $300
In the second four weeks of activity, we will continue to monitor your campaigns three times during the week and fine tune your program for click delivery as needed. We will send reports to you bi-weekly with any suggested recommendations. Your weekly charge is calculated at 1 hour per week of our time. Should you desire us to change your significantly change listings add additional listings or enact our recommendations for a major change; we will bill our time at $75/hour. - Professional Management/Monitoring Phase III (third four weeks & beyond) $150*
In the third month four weeks and beyond of activity, we may have some minor changes to make on budget or keywords. We continue to review your ads on a weekly basis and report at the end of each month in an executive summary format. We monitor your account and communicate any changes or improvements that would be helpful on an as needed. You may ask us to enact those changes at our standard hourly rate. Your weekly charge is calculated at 30 minutes per week of our time.
*Please note that in some months your charges will vary as we bill for our services based on service days in the calendar month.
Additional Dual Account Management Services
Once your account is set up and running, you can select the additional services that you need for top Google and Yahoo! advertising performance.
- Additional Ad Group/Campaign Set-Up $75/hour
If you need more ads than the 4 ad groups included in our set up programs we can bill you by the hour for the additional time to set up the number of campaigns, ad groups, or ads that you need.
- Pay Per Click Consulting $75/hour
We can provide professional recommendations of action needed and make the changes when requested. - Landing Page Creation $75/hour
Install conversion tracking module if possible, create custom landing page for ads to increase conversions. Template driven websites may not have this option available. The typical landing page content and code takes about four hours for creation and coding of a four page set.
Depending on the services you select, you will be requested to pay all of, or a portion, of your services up front initially until you establish an accounts payable history with us and qualify for monthly invoicing of services rendered.
Please note our program charges do not reflect the additional click costs that will be paid directly to Yahoo! or Google for your actual ad clicks.
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