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We Like Yahoo! Sponsored Search For Our Clients
McCord Web Services' Easy Start PlusYahoo! Sponsored Search program set up and the first four weeks of management costs you only $650 and Yahoo! Sponsored Search really works. In fact some accounts, depending on the product and services, may be better suited to Yahoo! than to Google.
The best part of this type of pay for performance adverting is that you pay nothing for showing your ad to millions of prospects; building brand identification in the process. Yahoo! only deducts the clicks from your account deposit when a prospect clicks your ad and enters your website.
We are Yahoo! Search Marketing Ambassadors. We have passed the Yahoo! Search Marketing exam and have managed a number of Yahoo! Sponsored Search client accounts successfully. We offer services for clients both large and small. Our average client uses our Professional Yahoo! Sponsored Search Management services and spends between $350 to $4,500 per month on clicks in addition to our fees. When you work with us, you will receive the top notch, customer-satisfaction-driven service that keeps our Professional Yahoo! Sponsored Search Management business growing.
We've just revised our popular white paper comparing Google AdWords to Yahoo! Sponsored Search, adding new case studies and new information and analysis. This detailed 8 page report will help you to identify which program will be best for your advertising needs. Just click the "Download Now" button to get our white paper.
Yahoo! Sponsored Search Explained
What you pay for each Yahoo! Sponsored Search click is determined by you! How frequently your ads are served is determined by the maximum cost per click, your daily budget, and the number of searches on that keyword and related keywords. With Yahoo! Sponsored Search, your budget dollars go farther as you will typically pay less per click than on Google.
Yahoo! has two match types for your keywords, standard and advanced. Your listings will show using both match types by default. We have found that the advanced match type allows for your ads to be shown on a greater variety of associated keywords and phrases without having to enter in every single keyword combination and possibly even missing an important variation that could bring you traffic and clicks, saving you both time and money. About 30% of your ad's traffic will come from the advanced match type so make sure to use it.
Yahoo! has a huge content network and has the most loyal audience of the top 3 search engines (160 million active users). Your ads will not only be shown on the Yahoo! search and content portal to over 46 million unique users weekly, but to the immense Yahoo! Partner Network consisting of Alta Vista, CNN, and InfoSpace. Yahoo! has the largest reach across the Web of all of the search engines and the largest loyal audience which is just a couple of the reasons why we like using Yahoo advertising.
Yahoo's New Account Interface and Geo-Targeting
Yahoo has just opened up their new account interface to all users as of December 15, 2006 and we have to say it is a welcome update. Yahoo! Sponsored Search now allows for geo-targeting by state and by city and surrounding regions. Although the targeting is not as fine as that of Google AdWords, the quality of distribution is good.
Yahoo has restructured the way that an account is set up as well. It is more along the lines of Google; using a campaign, ad group, and the ability to have multiple ads running from one keyword list. Not only has the interface improved, but the quality of clicks is excellent and on par with that of Google AdWords. We find the account interface user-friendly and yet very sophisticated in regards to the information that is supplied. Yahoo! Sponsored Search is a very viable alternative to Google AdWords for some clients and a super addition to an advertiser's marketing arsenal in addition to a Google AdWords program. If you haven't considered advertising on Yahoo! now is the time to take a fresh look.
Our Yahoo! Sponsored Search Tips
We have also found that to just drop your "clickee" on the home page of your website is not terribly effective in creating a high conversion rate for most but not all accounts. We have learned that creating a landing page for each ad, or group of ads with a similar theme, that clearly addresses the product or service that is featured in the ad can help turn clicks into sales. When we create a custom landing page, we include detailed sales content that is short and focused with a keen call to action. We even include a small online contact form as well as phone numbers. All of these things help to increase your conversion rate -- turning prospects into buyers!
Take time to assign separate bids by listing for the content network. We routinely assign a dollar figure of about 1/4 of our search bids for our Content Match bids. Content clicks can still generate sales and the Yahoo! Content Partners are particularly good, but save most of your budget for search clicks as your conversion will be better.
Make sure to use the Easy Track and Conversion Tracking script if at all possible. The information that can be gleaned from these account lead tracking tools is highly helpful in understanding patterns and customer activity. Use the ?src=overture ending on your links if you are not using Easy Track so that you can see your specific Yahoo! ad traffic in your web logs or statistics.
We think that Yahoo! Sponsored Search is a great tool and we use it for our own online promotions. Visit our Yahoo! Easy Start™ page for our pricing and the service choices that we offer. We are Yahoo! Search Marketing Ambassadors and can help you to harness the tremendous reach and loyalty to Yahoo! to start generating clicks, leads, and sales today!
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